Not to be confused with a sales funnel – which looks at the whole customer journey and the various stages a consumer will go through in their journey towards purchase – a sales pipeline looks at the different steps in the sales process, from gaining the lead to closing the sale. It is brand-focused, in […]
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Data is more than a trending topic. Today, data drives business solutions and tells a story about what is happening in your business. Whether manufacturers are using data to pinpoint defects or downtime in their machines, retailers are analyzing their new loyalty programs, or a healthcare provider is monitoring patient engagement, data tells a story. […]
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From the top of the sales funnel to closing, the sales process has a lot of steps. In many cases sales begins with marketing initiating the first touching point. It could be socials, ads campaigns, or email marketing, and from there, prospects flow through the funnel hopefully landing in a closed deal. This process has […]
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If the past two years have shown us anything, it’s that, in spite of a lot of progress over time, the world still needs a lot of fixing. There are many opportunities to make a difference for the greater good, even if it’s small, it has an impact. For example, what if your hour of […]
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Whether a customer is leaving a comment with a chatbot or having an initial conversation with a sales rep, they both define their experience with your company. Every touchpoint with customers influences their attitude towards your brand. Why does this matter? It matters because Customer Excellence drives customer loyalty, advocacy, and retention. What Does Good […]
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Salesforce Billing™ is an add-on package that builds on the existing Salesforce CPQ™ package to allow for users to invoice orders coming out of the sales completed through CPQ. By bringing Finance into the same platform as Sales, organizational silos are reduced to provide your customers with the best experience possible. In Salesforce Billing, Finance […]
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Most of us take our access to technology for granted. From our childhood to our professional lives, we’ve had computer labs in school, we’re given brand new computers at work, and have an array of iPads, iPhones, and other connected devices at home. But for a good number of people in our community, access to […]
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When we first embarked on our B Corp certification journey back in January of 2016, Ad Victoriam Solutions (AdVic) was less than two-years-old, employed eight employees and was still operating out of a combination of shared workspaces and our founder’s basement. Fast forward to February of 2022 and we’re now over 150 employees strong located […]
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The National Football League (NFL) is predominately made up of Black players. However, as of this blog’s publish date, there is only one NFL Black head coach, the Pittsburgh Steelers’ Mike Tomlin. The National Coalition of Minority Football Coaches (NCMFC) recognized the lack of diversity in the NFL leadership, and the lack of coaching training […]
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Did you know that about one of eight digital transformations succeed? To be one of the successful ones, start by building a digital transformation strategic roadmap that includes obtaining buy-in from your stakeholders and the team. This buy-in lays is one of the top keys to a successful transition to the future of your business. […]
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