Commerce Cloud Goes Beyond Your Traditional Online Catalog - Ad Victoriam Salesforce Blog

Commerce Cloud Goes Beyond Your Traditional Online Catalog

Estimated reading time: 3 minutes

When people think of e-commerce, they often think of the ease of online shopping in their daily lives. But there’s another world of e-commerce with its own unique relationships and buying capabilities: business-to-business (B2B) commerce.

Businesses in the B2B space are turning to Salesforce Commerce Cloud, an e-commerce platform from Salesforce® specifically designed for businesses making purchases online. It enables companies to create exceptional e-commerce storefronts and experiences for their business customers.

And for those who don’t know, Commerce Cloud is built natively on the Salesforce Lightning Platform. It integrates out-of-the-box with Salesforce CRM data from Service Cloud, Sales Cloud, and Experience Cloud.

What Exactly Does Commerce Cloud Do?

Salesforce Commerce Cloud is designed to support complex B2B buying relationships. But B2B is just selling from an online catalog, right?

Yes, but we’re not talking about a few items—we’re talking about purchasing potentially hundreds of items in a cart, adding up to potentially hundreds of thousands of dollars. Plus, these purchases require negotiated, account-specific pricing and terms, and are often placed on behalf of someone in the call center or the sales rep. 

The sad fact is, today, too many businesses are using outdated technology to capture orders and manage post-order processes. Without cutting-edge technology, sales reps, partners, and customers are forced to email, phone, and even – dare we say – fax orders. They have to go through the same channels to get basic customer information, including order location, order history, and invoices.

So now you’re probably wondering, what does Commerce Cloud really do? Beyond providing an exceptional online buying experience, Commerce Cloud delivers a seamless multi-channel relationship with business buyers. It gives sales reps and customer service reps a 360-degree view of the customer so that they can provide a personalized, one-on-one buying experience.

How Does Commerce Cloud Do It?

Commerce Cloud makes business buying easy and individualized. It provides businesses with the ability to exceed expectations and hide a businesses complexity for customers with:

  • Personal catalogs with her exclusive items.
  • Accurate pricing based upon contract or segment.
  • Large orders of hundreds or thousands of SKUs.
  • Fast and easy reorders as simple as two clicks.
  • Personal branded site.
  • Advanced shipping options, allowing for multiple delivery dates and locations.
  • Preferred payment methods, such as purchase orders, automated clearing house transactions, and credit cards.

Overall, Salesforce Commerce Cloud is a powerful e-commerce solution that can help businesses of all sizes sell their products and services online. Whether you’re a small retailer or a large enterprise, Commerce Cloud has the features and tools you need to grow your business.

Ad Vic’s dedicated Commerce Cloud team is ready to apply their knowledge and passion to your challenges. Whether you are migrating from a legacy e-commerce solution or just starting to dip your toe into the B2B e-commerce world, our team has the skills and expertise needed to get your branded storefront up and running quickly so you can drive new revenue. Reach out and talk to us today!

Related Resources:

B2B Customer Experiences By People, Built For People
B2B Marketing Tips You Have Not Thought Of
The ABC’s of B2B Commerce

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