Salesforce Blog

News, Tips and Stories that Empower You

B Corp Retreat
Sep 20, 2018
We’re Excited: B Corp is Going to B-ourbon Street

Our team is on their way to the B Corp Champion Retreat in New Orleans! Why? We returned from the B Summit with an abundance of new inspiring information that we just have to attend the retreat too. Here’s what we plan to share when we return: Growing B Corp in Georgia Our main goal is […]

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Email Marketing
Sep 14, 2018
Pardot Email Marketing: Keep More Subscribers

Acquiring and keeping email subscribers is a top email marketing goal. It’s a good thing that Pardot can help! Leverage Pardot’s Email Preference Center so you can keep more subscribers. Read how! Ways Pardot’s Helps You Keep more Email Subscribers Keep Your Email Subscribers. The Email Preference Center allows your email subscribers to manage their […]

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Manufacturing CRM Strategy
Sep 06, 2018
CRM Strategies Streamline Manufacturing Operations

We all know that shrimp goes with grits, snow goes with winter, and butter goes with popcorn. But at one corporation, there was no such synergy. The problem was, North America’s largest manufacturer of equipment pads and a leading manufacturer for the HVACR industry had to find a way to sync their Canadian-based operations with […]

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Arm Vet Salesforce Charity
Aug 13, 2018
Charity is His Middle Name

Some people give back. And some people—like Daniel Mulkey—give back a lot. Daniel, an Army Veteran who completed a tour in Afghanistan, continues his passion to serve others in his home state of Georgia. This year already, Daniel has organized multiple charity events to raise money for social causes. Here are just a few examples. […]

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Sales Data to Cloud Post
Aug 09, 2018
Data Mining to Predict Marketing Success

You are a lot of different things. You may be a college graduate. You may be a parent. You may be single or married. You may own a home or rent an apartment. There are countless pieces of information that make up YOU—the list is long. And, in the data world, those descriptors are points […]

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Businesses with a Purpose
Jul 12, 2018
Purpose-Driven Businesses, For Real

While many companies tout their goodness, only a bit more than 2,500 have committed, on paper and in practice, to truly be a purpose-driven business. About 140 of the 2,500 globally-based Certified B Corporations joined together in Amsterdam last week to inspire, share and educate each other on best practices and successful initiatives. Ad Victoriam […]

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Customer Loyalty Salesforce Service Cloud
Jul 10, 2018
Customer Loyalty Increases Revenue: Tools for Success

The clothing I purchased online was beautiful. Unfortunately, I ordered the wrong size. I wanted to return the shirts, but there was no return label inside the package. (Hmmm?) Strike one. I waited on customer service hold for about 8 minutes and was told they could only mail me a return label. (What?) Strike two. […]

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Todd Bike Charity
Jun 28, 2018
Mountains to the Sea: Cycling for Charity

Three days. 180 miles. From the mountains to the sea for charity. Todd Giddens rode in the 34th annual Trek Across Maine to help raise more than $900,000 for the American Lung Association (ALA). ALA is a non-profit organization that funds research for lung diseases including lung cancer, COPD and asthma. “I have always been […]

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AVS Nashville Team B Corp
Jun 13, 2018
Nashville Team Supports Conservancy

Being part of something bigger than yourself gives meaning and multiplies social impact. While we work hard at Ad Victoriam to provide Salesforce Consulting services to our clients, it’s not the only thing we have on our minds. Our Nashville-based team joined forces for good this weekend by volunteering at the Musicians Corner in Centennial […]

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B Summit B Corp
Jun 07, 2018
B Summit: We’re Thrilled (You Should Be Too)

The countdown is on!  In less than two weeks, Ad Victoriam will attend the Global B Corp Summit in beautiful Amsterdam!  Our consulting team has spent many hours walking trade show floors, but this B Corp conference will be a different experience. B Corporations focus on purpose rather than profit, so the B Corp Summit […]

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