Tag: Salesforce Marketing Cloud

The Benefits of Using Salesforce Marketing Cloud - Ad Victoriam Salesforce Blog
May 08, 2023
The Benefits of Using Salesforce Marketing Cloud

What is Salesforce Marketing Cloud? It’s the email you received from a retailer that presented products they already know you personally have interest in. Or a text message alerting you that the item you viewed, but didn’t purchase is now on sale. Marketing Cloud can do this, and so much more.  In a nutshell, Marketing […]

Continue Reading

Marketing Cloud Interactive Email: Form Content Block
Jun 28, 2022
Marketing Cloud Interactive Email: Form Content Block

Interactive Email offers many ways for recipients to interact directly with email content. Common examples include: tapping, swiping, count-down timers, gifs, embedded videos, or submitting information via interactive forms. As digital marketing evolves, finding ways to capture your customer’s attention and getting them to provide information is evermore important. Which is why Salesforce Marketing Cloud […]

Continue Reading

What is Salesforce Interaction Studio?
Apr 19, 2022
What is Salesforce Interaction Studio?

Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. But what does that mean?  For starters it means giving organizations (especially marketers) the ability to promote relevant products and services to their customers and prospects across channels like web, email, and mobile in real-time with offers specifically and […]

Continue Reading

Rewards Programs
Jan 19, 2021
Manufacturer Digitally Transforms Customer Rewards Program

Everyone knows that loyalty programs work – here’s some of the evidence from Forbes:  Adding a loyalty program to an e-commerce platform can increase average order quantity by 319%.  79% of consumers say loyalty programs make them more likely to continue doing business with brands.  39% of loyal customers will spend more on a product, […]

Continue Reading

Get the Most Out of Journey Builder with Marketing Cloud Connect
Jun 30, 2020
Get the Most Out of Journey Builder with Marketing Cloud Connect

Marketing Cloud is a very powerful Marketing Automation platform. Alone, it can do great things, but when you use Marketing Cloud Connect with Salesforce Sales Cloud or Service Cloud, you have just opened up a new range of automation options. Marketing Cloud Connect gives marketers the ability to utilize the Standard and Custom Objects for […]

Continue Reading

Featured Video Play Icon
Apr 28, 2020
4 Ways Salesforce CRM Improves Lead Conversions

When done right, a CRM implementation (Customer Relationship Management system) can significantly improve a business’s success with lead conversions, while also performing a number of different functionalities. In the marketing and sales world, CRM helps in nurturing leads and build better long-standing relationships with customers even before interactions with the sales team happen. Ultimately what […]

Continue Reading

Prepare for Your Next Open Enrollment Now
Jan 14, 2020
Prepare for Your Next Open Enrollment Now

For those of you in the payer space, congratulations! You just recently put to bed the Open Enrollment for 2019. So, how did it go? At this early point here in 2020, you might be asking yourself several questions, including: What can my company do now to attract new customers for the next Open Enrollment […]

Continue Reading

8 Benefits of Moving to the Cloud
Aug 08, 2019
8 Benefits of Moving to the Cloud

With the cloud, end-users and your teams are able to access software and applications from wherever they are, using the device of their choice. They can work from anywhere. If your business has yet to tap into the power of the cloud, these eight benefits of cloud computing should change your mind. Reduce Expenditures, Increase […]

Continue Reading

Hi Rez Logo Salesforce Service Cloud
Aug 03, 2019
Salesforce Service Cloud Enriches Experiences

When Hi-Rez Studios, one of the fastest-growing video game developers in the country, came to Ad Victoriam Solutions, it had two main goals: to improve its customer service experience for current players and to boost its marketing efforts to increase long-term player engagement. Both objectives were ambitious, as Hi-Rez boasts more than 40 million players […]

Continue Reading

Marketing Cloud June 2019 Release Highlights
Jun 20, 2019
Salesforce Marketing Cloud Highlights – June 2019

Salesforce’s Marketing Cloud can benefit businesses of all shapes and sizes if correctly implemented into your organization. This innovative marketing automation platform can help your business expand its customer base by providing a toolbox of creative features to assist in, including: Attracting Prospective Customer Nurturing Building Custom Email Campaigns Social Media Marketing Predictive Analytics Notable […]

Continue Reading