Interactive Email offers many ways for recipients to interact directly with email content. Common examples include: tapping, swiping, count-down timers, gifs, embedded videos, or submitting information via interactive forms. As digital marketing evolves, finding ways to capture your customer’s attention and getting them to provide information is evermore important. Which is why Salesforce Marketing Cloud […]
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Globally, the industrial machinery industry remains in a crucial space as they are faced with disruptions from all aspects of the business. With supply chain, labor shortages, and an uptick in technology users, leaders in this space must quickly pivot to solutions that will advance business during these trying times. Companies that are using innovation […]
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These days, customer experience has become more than a buzz phrase. No matter the industry or the brand, companies have come to the realization that they need to focus on being more proactive, as opposed to reactive, when it comes to engaging with their customers. Customers are pivotal to any business. After all, they keep […]
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The world of manufacturing is still undergoing robust changes, even two-years after the pandemic hit. From supply chain shortages, lack of technology, and worker shortages, the recovery is on its way, but it still has some time to go. Consumers are at the forefront of the negative trend. Customers are seeing an influx in prices […]
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Residential Elevators is the premier electrical equipment manufacturer focused on home elevators. Their product is custom-built in the USA for the home in which it will be installed. Manufacturer Representatives manage projects from conception through installation. Their factory-trained elevator mechanics are the best in the business, and their world-class Service Department handles all services for […]
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Salesforce® has once again packed their platform with exciting new features inside its forthcoming Summer ‘22 Release, which – depending on your instance of Salesforce – can begin to be experienced as early as the first release weekend, May 21, 2022. And as they always do, AdVic’s consultants have poured through every one of the […]
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Is your organization B2B, B2C, or B2B2C? The way you interact with your clients, the way you define success, and the technology you use all tie into the business model that defines your company. How, why, and where your company purchases raw materials or the channels you use to market your products, all tie into […]
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Not to be confused with a sales funnel – which looks at the whole customer journey and the various stages a consumer will go through in their journey towards purchase – a sales pipeline looks at the different steps in the sales process, from gaining the lead to closing the sale. It is brand-focused, in […]
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It’s no secret that fostering positive relationships with your customers out-of-the-gate can help to transform those customers into real brand supporters and long-term partners. Such is the case with AdVic and a recent high-tech customer that provides cloud-based business solutions to their customers. The Initial Project In need of a solution for their rapidly growing […]
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Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. But what does that mean? For starters it means giving organizations (especially marketers) the ability to promote relevant products and services to their customers and prospects across channels like web, email, and mobile in real-time with offers specifically and […]
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