Salesforce® has grown to become the largest player in the CRM market. One major reason for this has been its large ecosystems of specific clouds, from retail to healthcare and manufacturing. Salesforce pitches unique solutions to each of those sectors, catering to the different challenges each faces. But how would you know which Salesforce cloud best suits your business?

In this Ad Victoriam Salesforce Blog, we’ll explore some of Salesforce’s most popular clouds—Sales Cloud, Service Cloud, Manufacturing Cloud, Health Cloud, and others—to help you decide which solution best solves your business needs.

Sales Cloud: Supercharging Your Sales Process

Sales Cloud is Salesforce’s flagship solution to accelerate sales, increase lead conversion, and develop stronger customer relationships. Be it a small business or a large enterprise, Sales Cloud provides tools to manage contacts, accounts, opportunities, and sales pipelines effectively.

Key Benefits:

• Lead Management: Automate capturing and scoring leads with AI-powered tools like Einstein Lead Scoring.
• Forecasting: Use real-time data to generate highly accurate sales forecasts.
• Customization: Make Sales Cloud your own with workflows and integrations customized to your needs.

Industry Fit:

Sales Cloud is an extremely flexible solution that will adapt to nearly any industry. However, industries such as manufacturing or tech in B2B companies usually have very long sales cycles and thus see the greatest benefit from robust pipeline management and forecasting tools.

Stat Spotlight:

With Sales Cloud, Salesforce reports that customers see a 32% increase in lead conversion and a 28% increase in sales revenue. Click here to learn more about these statistics.

Service Cloud: Raising the Bar on Customer Service Across Channels

Service Cloud was built to empower companies to provide the best customer service through the unification of all service touchpoints on one platform. Whether your business offers support via phone, email, chat, or social media, Service Cloud provides the tools to manage all these channels seamlessly.

Key Benefits:

• Omnichannel Routing: Route customers automatically to the right agent, selected based on expertise, availability, or customer priority.
• Self-Service Portals: Customers can sort out many common problems on their own through knowledge bases or communities. 
• AI-Powered Insights: Einstein AI provides agents with relevant solution suggestions and automates repetitive tasks.

Industry Fit:

Service Cloud would apply most to industries whose business relies a lot on customers and customer support, like retail, telecommunications, and financial services.

Stat Spotlight:

Companies using Service Cloud see a rise of 45% in customer retention and 34% in agents’ productivity. This and more are courtesy of Salesforce.

Manufacturing Cloud: Powering Production and Demand Forecasting

Manufacturing Cloud is purpose-built for manufacturers, offering tools to manage sales agreements, track production goals, and align supply chains with market demand. It bridges the gap between sales and operations with a holistic view of customer relationships, coupled with efficient production.

Key Benefits:

• Sales Agreement Management: Keep track of key metrics, including revenue targets, product mix, and shipment dates that ensure alignment between sales and production.
• Forecasting: Leverage AI-powered insights to project demand and make real-time adjustments to production schedules.
• Collaboration: Share real-time data across sales and operations for complete visibility and agility.

Industry Fit:

Manufacturing Cloud is the right fit for those discrete manufacturing, automotive, and high-tech companies where long-term contracts and complex supply chains call for increased coordination between sales and production teams.

Stat Spotlight:

According to Salesforce, with Manufacturing Cloud, manufacturers see a 40% improvement in forecast accuracy. Click here to learn more about these statistics.

Health Cloud: Innovative Patient-Centric Care

Salesforce Health Cloud empowers innovation at healthcare organizations with a set of capabilities powered by patient-centered care. This cloud helps manage patient information for better communication and delivers personalized care experiences at every touchpoint.

Key Benefits:

• Unified Patient Profiles: Integrate clinical and non-clinical data into one view to offer personalized care.
• Care Coordination: Allow the care team to collaborate in real-time and monitor patient progress by managing appropriate treatment plans.
• Compliance: Keep your organization aligned with HIPAA and other regulatory standards concerning data privacy and security.
• Compliance: Keep your organization aligned with HIPAA and other regulatory standards regarding data privacy and security.

Industry Fit:

Health Cloud would be imperative for any hospital, private practice, or pharmaceutical company in running a modernized delivery model with much-improved patient outcomes.

Stat Spotlight:

Salesforce reports that organizations with Health Cloud see a 22% reduction in patient readmission rates and a 31% increase in patient satisfaction. For more information, click here.

Salesforce Commerce Cloud & Consumer Goods Cloud: Making Retail Personal

Salesforce Commerce Cloud and Consumer Goods Cloud are necessary components in helping retailers provide personalized customer experiences and seamless continuity. These clouds empower companies in the retail industry to seamlessly connect digital and in-store touchpoints, drive efficient operations, and provide consistent omnichannel experiences.

Key Benefits:

• Personalized Journeys: Retailers can extend their abilities to present personalized promotions, recommended products, and marketing messages across online, mobile, and in-store touchpoints with the power of AI-driven insights.
• Unified Commerce: Both enable integration of all sales channels in-store, online, or via mobile apps on a single cohesive platform that assures consistency and friction-free customer shopping.
• Inventory Management: It enables real-time inventory tracking across all channels and allows retailers to ensure that the right products are available for customers wherever and whenever they need them, minimizing out-of-stocks and optimizing their replenishment strategies.
• Revenue Lifecycle Management Strategy (RLM): By implementing an RLM strategy, a business can quickly grow and succeed. By understanding your customers and their needs, you can improve your sales, marketing, and customer service efforts, leading to increased revenue, stronger customer relationships, and a more profitable business. 

Industry Fit:

Salesforce Commerce Cloud and Consumer Goods Cloud perfectly fit the needs to help retail and eCommerce businesses shape better customer interactions, build loyalty, and make supply chains much more efficient.

Stat Spotlight:

On average, retailers using Salesforce increase customer retention by 20% and sales revenue by 29%.  Learn more here.

Which Salesforce Cloud Is Right for You?

The correct Salesforce cloud is defined by the needs and challenges of your business. Here’s a quick guide to help you decide: 

• Sales Cloud: Ideal for those companies seeking to power up their sales processes using automation, especially for industries like manufacturing and technology that have B2B and long sales cycles.
• Service Cloud: Suitable for businesses, like retail or telecommunications, that are truly customer-service-based and require omnichannel support.
• Manufacturing Cloud: Built for manufacturing companies interested in a deep dive into sales agreements and production forecasts. 
• Health Cloud: For health organizations focusing on patient-centered care, among other areas of privacy and regulatory compliance.
• Commerce Cloud and Consumer Goods Cloud: Ideal for retailers who want to serve up frictionless, personalized shopping experiences from digital to physical touchpoints.

Whatever cloud you choose, Salesforce’s ecosystem has powerful tools to address specific business challenges. To dive deeper into how these clouds will improve your business outcomes, explore Salesforce’s full suite of solutions here.

How AdVic Can Help

At AdVic®, our team of certified Salesforce consultants is dedicated to guiding your business through the intricate landscape of Salesforce’s diverse cloud offerings. Whether you aim to enhance your sales processes with Sales Cloud, elevate customer support with Service Cloud, streamline manufacturing operations with Manufacturing Cloud, deliver patient-centric care with Health Cloud, or personalize retail experiences using Commerce Cloud and Consumer Goods Cloud, we provide tailored strategies and expert implementation to ensure you select and optimize the right tools for your industry. As a trusted Salesforce Consulting Partner, AdVic empowers your organization to harness the full potential of Salesforce’s ecosystem, driving efficiency, fostering stronger customer relationships, and fueling sustainable growth. Let us help you navigate your Salesforce journey and achieve your business goals with confidence.

For more information on how AdVic can support your Salesforce initiatives, visit our website or contact us today.

Related Resources:

Salesforce Solutions: The Catalyst for Industry Transformation

How Salesforce Can Help Startups Grow and Scale: Beyond the Cost Perception

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An Order Management System (OMS) like Salesforce Order Management (SOM) serves as the nerve center for managing the entire order lifecycle. From order capture to payment processing, fulfillment, and shipping, OMS ensures an efficient process that meets growing consumer demands.

As the rapid rise of eCommerce has heightened customer expectations, the importance of OMS has only intensified. Today, 74% of consumers expect fast and seamless digital experiences, and 56% of shoppers prioritize same-day delivery. SOM has evolved to meet these demands, offering a robust solution that optimizes the customer journey at every stage.

Key Features of Salesforce Order Management

1. Fulfillment Automation
   SOM automatically allocates, routes, and creates fulfillment orders for inventory. The system captures payments only after fulfillment, ensuring a secure and efficient workflow.
2. Real-Time Order Tracking
   Gain a complete, real-time view of an order’s status, from purchase to doorstep delivery. This helps enhance transparency and keeps customers informed, resulting in fewer post-order inquiries.
3. Order Adjustments
   SOM allows users to modify orders throughout the process. Whether it’s canceling an order, applying discounts, or managing returns, SOM provides flexibility and control.

What Makes SOM Stand Out?

With global eCommerce sales expected to reach $6.3 trillion by 2024, businesses cannot afford inefficiencies in their order management processes. SOM addresses these challenges with its adaptable, out-of-the-box features, helping companies maintain a competitive edge. The ability to adjust orders on the fly, coupled with seamless integration into a company’s broader tech ecosystem, ensures businesses remain agile and customer-centric.

Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud plays a pivotal role in streamlining operations. When a customer places an order, Commerce Cloud transfers essential data—account details, product info, payments, and shipping—into SOM. This seamless handoff ensures businesses have everything needed to process, track, and deliver orders efficiently.

Do You Need an OMS?

The short answer is yes. If your business handles any level of commerce, an OMS like Salesforce’s can make a significant difference. Studies show that automated order management systems can reduce operational costs by 15% and improve customer retention by 20%. A modern OMS boosts productivity by eliminating manual tasks and minimizing order errors, leading to faster deliveries and happier customers.

Remember, Salesforce Order Management offers more than efficiency— it’s a gateway to superior customer experiences. From automating order processing to real-time tracking and seamless adjustments, SOM enables businesses to meet the modern consumer’s demands. As customer expectations for speed and accuracy continue to rise, implementing an advanced OMS like Salesforce’s is not just recommended, but essential.

Summary

Salesforce Order Management (SOM) has evolved into a critical tool for businesses looking to streamline their eCommerce operations. Customers will always demand faster, more efficient deliveries, and SOM delivers with automation, real-time tracking, and flexibility in order adjustments. With its integration into Salesforce’s Commerce Cloud, SOM ensures a seamless process from order placement to fulfillment, making it an essential system for businesses aiming to stay competitive.

How AdVic Can Help

If you want to elevate customer experiences, increase eCommerce conversion rates, reduce service calls, and build a foundation for future functionality and growth, find out how an SOM solution, implemented by AdVic®, can help your business starting today. Reach us now here.

Related Resources: 

The Benefits of Using Salesforce Commerce Cloud

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Salesforce® offers a powerful suite of cloud-based tools designed to empower businesses of all sizes. However, navigating the vast array of Salesforce products can be overwhelming. If you’re looking to streamline your sales processes and boost efficiency, here are 10 Salesforce products you should consider:

1. Sales Cloud: The Foundation for Success

Sales Cloud is the cornerstone of the Salesforce sales experience. It provides a centralized platform for managing leads, contacts, and opportunities. Features like pipeline management, opportunity forecasting, and task automation help visualize your sales funnel, track progress, and close deals faster.

2. Service Cloud: Keeping Customers Happy

A seamless customer experience is crucial for business growth. Service Cloud equips your team with the tools to deliver exceptional customer service. From ticketing systems and case management to knowledge base creation and self-service portals, Service Cloud ensures satisfied customers who become loyal brand advocates.

3. Revenue Cloud: A Holistic Revenue View

Revenue Cloud takes Sales Cloud a step further by integrating billing, CPQ (Configure, Price, Quote), and subscription management functionalities. This unified platform streamlines the entire revenue lifecycle, allowing for faster quote generation, accurate forecasting, and improved subscription management.

4. Marketing Cloud: Craft Personalized Journeys

Marketing Cloud empowers you to create targeted marketing campaigns that nurture leads and convert them into paying customers. With features like email marketing automation, journey orchestration, and social media marketing, you can personalize customer interactions and deliver the right message at the right time.

5. Pardot (Marketing Cloud Account Engagement): Focus on B2B Leads

Pardot, a sub-product within Marketing Cloud, caters specifically to B2B businesses. It offers lead scoring, lead nurturing capabilities, and email marketing automation specifically designed for the B2B sales cycle, helping you qualify leads and convert them into sales-ready opportunities.

6. Experience Cloud: Building Communities

Experience Cloud allows you to create branded online communities and portals. This fosters customer engagement, provides a platform for self-service, and strengthens customer relationships.

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7. Commerce Cloud: Deliver Seamless E-commerce

For businesses venturing into the e-commerce space, Commerce Cloud provides a robust platform for building and managing online stores. It offers features like product management, shopping cart functionality, and order fulfillment tools, streamlining your online sales operations.

8. Analytics Cloud: Unlock Data-Driven Insights

Analytics Cloudempowers you to transform complex information into clear visuals, even without advanced data expertise.  These customizable dashboards can be tailored to your needs, providing a clear big-picture view or allowing you to deep-dive into specific details.

9. Data Cloud: Leverage Data to Drive Growth

Following Salesforce’s AI+Data+CRM formula, Data Cloud offers a robust data platform that aggregates, enriches, and activates vast amounts of high-quality data from multiple sources. It offers businesses a unified, 360-degree view of their customers, prospects, and markets, enabling them to gain actionable insights and enhance their overall business strategies.

10. AppExchange: Extend Functionality

The AppExchange is a marketplace for pre-built applications that integrate seamlessly with the Salesforce platform. With a vast array of industry-specific and business-function-specific apps, you can extend the functionality of Salesforce to meet your unique needs.

Summary

Salesforce offers a comprehensive suite of products designed to streamline and optimize every aspect of your sales funnel. By strategically implementing these tools, you can improve lead generation, nurture prospects, close deals faster, and ultimately achieve significant business growth. Learn more about Salesforce’s complete line of products and services to improve your sales pipeline here. Explore all of their AI and GenAI offerings here.

How AdVic Can Help

By continuously optimizing Salesforce, businesses can streamline their processes, improve the customer experience, and grow revenue. And that’s where AdVic’s consultants excel. So, whether you need strategic road mapping, a data solution, or integration to your current Salesforce platform, our 100% U.S.-based team – which works on your hours – specializes in developing and implementing a technical blueprint that will allow your organization to achieve your goals. Let’s begin mapping out your next steps today!

Related Resources:

Get More Out Of Your Salesforce Clouds
Have Salesforce? Features That Maximize Your ROI
What to Know When Migrating Salesforce Data to a Legacy System

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For those who don’t know, AdVic’s extensive line of Accelerators are quick-start tools that advance the implementation or enhancement of your Salesforce® platform to equip and empower your team, customers, and partners in just weeks, not months. 

With our uniquely crafted solutions, based on industry best practices and thousands of successfully completed projects, your company will be able to quickly leverage Salesforce functionality, lower deployment costs with accelerating platform benefits, and gain out-of-the-box resolution – which can be customized to your needs – to top industry use cases. 

In Part 2 of this AdVic® Salesforce Blog series (read Part 1), we’re taking a look at a few of our various Accelerator offerings and how they can expedite the Salesforce solution you have been looking for. 

Salesforce Order Management Accelerator

Billions of people search and purchase products and services online. As a result, sellers desiring future growth need to be equipped with robust technology that enables them to scale. This is where Salesforce’s Order Management  (SOM) steps in. The SOM platform assists merchants in creating unique and pleasant shopping experiences for customers across all channels. Whether online, in-store, mobile, or social, SOM tracks, manages, and streamlines orders so the right product is delivered expeditiously and the right service is provided to the customer.

B2B Commerce Cloud Accelerator

Commerce Cloud displays your product catalog in a branded storefront and allows your customer base to place orders independently. Complex pricing models can be configured to match your current business rules and enable contractual agreement tracking for product entitlements and price points. Best of all, Ad Victoriam’s B2B Commerce Cloud Accelerator, an out-of-the-box package enables you to jump-start your B2B platform and start selling online in weeks.

More Information About Commerce Cloud Accelerator

Marketing Cloud Accelerator

Salesforce Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

Why Salesforce Marketing Cloud?

• Unlock customer value with data-driven interactions that truly benefit your customer — and your business.
• Personalize every moment with real-time data across channels and teams.
• Automate engagement across email, web, mobile, and more.
• Optimize performance and spending with AI-driven analytics.

MuleSoft Ignite Accelerator

AdVic’s MuleSoft Ignite program connects your systems by laying the integration framework and enabling your integration to scale. Based on industry best practices, and many successfully completed integration projects, we’ve crafted Ignite to quickly advance your business and timeline to achieving a positive ROI.

MuleSoft Ignite Summary:

• Boxed in and rapid implementation program.
• Includes an integration between foundational systems.
• Allows for fast delivery and ROI with utilization of MuleSoft templates where applicable.
• Foundational deliverables for each offering, including solution architecture, technical specifications, business requirements documents, and data mappings

If you missed Part 1 of this AdVic Salesforce Blog series, you’ll learn about these additional AdVic Accelerators:

• Sales Cloud Accelerator
• Service Cloud Accelerator
• Service Cloud Accelerator + Data Migration
• Experience Cloud Accelerator

Why not start accelerating your progress today? Take advantage of AdVic’s Accelerator tools that not only expedite your progress but deliver the results you need cost-effectively. Schedule a meeting with us now!

Related Resources:

Expedite Salesforce Implementation with an Accelerator – Part 1
AdVic Accelerators: Products That Propel Your Salesforce Platform’s Value

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When people think of e-commerce, they often think of the ease of online shopping in their daily lives. But there’s another world of e-commerce with its own unique relationships and buying capabilities: business-to-business (B2B) commerce.

Businesses in the B2B space are turning to Salesforce Commerce Cloud, an e-commerce platform from Salesforce® specifically designed for businesses making purchases online. It enables companies to create exceptional e-commerce storefronts and experiences for their business customers.

And for those who don’t know, Commerce Cloud is built natively on the Salesforce Lightning Platform. It integrates out-of-the-box with Salesforce CRM data from Service Cloud, Sales Cloud, and Experience Cloud.

What Exactly Does Commerce Cloud Do?

Salesforce Commerce Cloud is designed to support complex B2B buying relationships. But B2B is just selling from an online catalog, right?

Yes, but we’re not talking about a few items—we’re talking about purchasing potentially hundreds of items in a cart, adding up to potentially hundreds of thousands of dollars. Plus, these purchases require negotiated, account-specific pricing and terms, and are often placed on behalf of someone in the call center or the sales rep. 

The sad fact is, today, too many businesses are using outdated technology to capture orders and manage post-order processes. Without cutting-edge technology, sales reps, partners, and customers are forced to email, phone, and even – dare we say – fax orders. They have to go through the same channels to get basic customer information, including order location, order history, and invoices.

So now you’re probably wondering, what does Commerce Cloud really do? Beyond providing an exceptional online buying experience, Commerce Cloud delivers a seamless multi-channel relationship with business buyers. It gives sales reps and customer service reps a 360-degree view of the customer so that they can provide a personalized, one-on-one buying experience.

How Does Commerce Cloud Do It?

Commerce Cloud makes business buying easy and individualized. It provides businesses with the ability to exceed expectations and hide a businesses complexity for customers with:

• Personal catalogs with her exclusive items.
• Accurate pricing based upon contract or segment.
• Large orders of hundreds or thousands of SKUs.
• Fast and easy reorders as simple as two clicks.
• Personal branded site.
• Advanced shipping options, allowing for multiple delivery dates and locations.
• Preferred payment methods, such as purchase orders, automated clearing house transactions, and credit cards.

Overall, Salesforce Commerce Cloud is a powerful e-commerce solution that can help businesses of all sizes sell their products and services online. Whether you’re a small retailer or a large enterprise, Commerce Cloud has the features and tools you need to grow your business.

Ad Vic’s dedicated Commerce Cloud team is ready to apply their knowledge and passion to your challenges. Whether you are migrating from a legacy e-commerce solution or just starting to dip your toe into the B2B e-commerce world, our team has the skills and expertise needed to get your branded storefront up and running quickly so you can drive new revenue. Reach out and talk to us today!

Related Resources:

B2B Customer Experiences By People, Built For People
B2B Marketing Tips You Have Not Thought Of
The ABC’s of B2B Commerce

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A pet supply retailer with numerous locations across the U.S. came to AdVic® with a major predicament that had actually been snowballing in recent years. Their eCommerce platform had become extremely challenging not only to maintain, but to enhance. As a result, their challenges were creating barriers hindering their growth in what has become an extremely competitive marketplace. 

What this client really needed was to be able to pivot at a moment’s notice to increase their ability to service customers quickly and be able to control their platform locally and, at the same time, digitally rebrand their business.

The Multi-Cloud Solution

The Salesforce solution AdVic implemented for our client took on a very specific four-pronged attack that also included a MuleSoft® integration.

Commerce Cloud:

• Implemented a complete digital transformation, empowering internal teams with local control over their processes, brand, offerings, and more.
• Formalized and implemented a new UX/UI design for a rebranding campaign.
• Rebuilt processes, automation, and system integrations, enabling Pet Supermarket to create their own content and manage their online presence.
• Established change management procedures to streamline and facilitate future platform changes.
• Hourly data integration updates (previously once in 24 hours) provided accurate inventory availability, while custom logic alerted the customer and blocked order acceptance of unavailable products.

Salesforce Order Management (SOM): 

• Implementation and integration of SOM with Commerce Cloud enabled the client’s team to build Split-Order Processing to manage fulfillment for two separate warehouses.
• SOM dynamically reviewed each warehouse’s inventory based on SKU. If an order included SKU’s in each warehouse, the order would split aligning with the appropriate warehouse, change order stage to “allocated” to trigger MuleSoft to process and send the order downstream through the ERP to the pick/pack system in preparation for shipping.
• Sales data visibility in SOM aggregated from three systems.

Service Cloud:

• Integration of SOM with Service Cloud placed the processing of returns, discounts and cancellations inside of Service Cloud at the agent’s finger tips.
• Case Management dashboard consolidated data provides extensive visibility in one system versus two, facilitating quality customer service and agent management.

Marketing Cloud:

• Implementation empowered the client’s local marketing team to drive website visits through the creation and executing of promotions, campaigns, and targeting and nurturing, which more than doubled eCommerce conversion rates.
• Initiation of online order email confirmations, along with FedEx tracking numbers, decreased the “Where’s my order” inquiries by 20% within one month, and that percentage continues to trend down.

Outcome

Full digital transformation of this client’s business revolutionized the way they do business and positions them for short- and long-term success. Implementation of the multi-cloud Salesforce system, integrated with MuleSoft, has provided them with updated consolidated data insights, elevated customer experiences, more than doubled eCommerce conversion rates, reduced service calls, and built a foundation for future functionality and growth.

Are you considering a Salesforce and MuleSoft integration? You will want to seriously consider a consultant who is not just interested in building your next project but wants to build your business for future success. The AdVic team is ready to start your project today. Let’s start that conversation today!

Related Resources:

More Customer Stories from AdVic

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In a nutshell, an Order Management System (OMS) – such as Salesforce Order Management (SOM) – is your central hub for handling all aspects of the order lifecycle, including order capture, fulfillment, shipping, payment processing, and service.

And while an OMS itself hasn’t changed much throughout the years, what has changed are buyers’ expectations around how fast their orders end up on their doorstep. With same-day shipping becoming the norm, customers expect an efficient (and friendly) ordering experience.

That’s why order management now demands a multifaceted system, one where every step of the ordering, tracking, and fulfillment process is taken into consideration.

The Top Features of SOM

1. Fulfillment: When Salesforce Order Management takes in an order from the webstore, it comes with automation to allocate, route, and create a fulfillment order for Inventory. This even allows for the capture of payment from the customer once an order is fulfilled. 
2. Order Tracking : Have a full view of the status and condition of a customer’s order from the moment they purchase something until it’s delivered to their door. 
3. Order Adjustments: Out-of-the-box, SOM comes with features that allow you to edit and adjust the order as it’s circling through the process. These adjustments include canceling an order before it’s allocated, discounting a certain product, or returning an order that has already completed. 

What Makes SOM Special? 

The first thing that comes to mind about SOM being special is that it fills the booming need for clients to improve and adjust the way they manage orders. In current times, companies can’t afford to fall behind in the eCommerce space and when orders are received they need a singular place where they can grasp a full overview of a customers orders and make changes on the fly to address the customers needs. SOM not only has out-of-the-box features to make this possible, but can also be customized to fit a wide range of business models.

How SOM Works with Commerce Cloud

Salesforce’s Commerce Cloud works with SOM primarily to send all of the necessary information when an order is placed into SOM. So when a customer checks out on the storefront Commerce sends that information including Account, Products, Payment, and Shipping into SOM. Once this information makes its way into SOM you should have all the information and tools to ensure that the order is processed, paid for, and delivered to the customer.

Does Your Business Need an OMS?

Quite frankly, if you run a commerce business that involves processing orders and sending products to customers, then you’ll need an OMS that allows you to streamline the process from purchase to delivery. While manual order management is an option, it’s often tedious, time-consuming, and expensive. An order management system helps prevent delays and creates an overall more positive customer experience. 

AdVic’s Expertise with SOM

Among several other SOM projects, AdVic® recently enabled a major online pet supply company with a full scale eCommerce platform, which included implementation of Salesforce’s Commerce Cloud, Service Cloud, Marketing Cloud, MuleSoft®, an ERP integration, and SOM.

The overall benefits from the SOM portion of the implementation included:

– Implementation and integration of SOM with Commerce Cloud enabled the team to build Split-Order Processing to manage fulfillment for two separate warehouses. 

– SOM dynamically reviews each warehouse’s inventory based on SKU. If an order included SKU’s in each warehouse, the order would split aligning with the appropriate warehouse, change order stage to “allocated” to trigger MuleSoft to process and send the order downstream through the ERP to the pick/pack system in preparation for shipping. 

– Sales data visibility in SOM aggregated from three systems. 

So, if you are looking for a way to elevate customer experiences, increase eCommerce conversion rates, reduce service calls, and build a foundation for future functionality and growth, find out how an SOM solution, implemented by AdVic, can help your business starting today. Reach us now here, or set up and time to talk below.

Related Resources:

Scale Quickly, Connect with Customers, Manage Multiple Brands with Salesforce Commerce

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Is your organization B2B, B2C, or B2B2C? The way you interact with your clients, the way you define success, and the technology you use all tie into the business model that defines your company. 

How, why, and where your company purchases raw materials or the channels you use to market your products, all tie into your business model. More importantly, your customers are directly correlated to the business model. 

Business models are the blueprint for building a successful company. While the definition of a business model varies from company to company, along with the process, everyone can agree that they are necessary in order to thrive. At a glance, the terms may seem complex and complicated. To understand B2B2C, we’ll break each business model down into simple definitions and discuss the framework of them all. 

What’s B2B?

B2B is short for business to business. It is a business model where companies provide solutions and services to other businesses. B2B companies expand from across many industries. Some include high-tech, manufacturing, and online marketing places such as Alibaba or Amazon Business.

What’s B2C?

B2C is short for business to consumer. That means, businesses sell directly to their customers. Although B2C is traditionally seen as galleria shopping or eating at restaurants, marketplaces such as eBay and Amazon disrupt in-person shopping. These businesses enable consumers to shop from their personal devices often at a lower rate than in-person stores. 

What’s B2B2C?

B2B2C model includes both B2B with B2C, with eCommerce at the core. According to BigCommerce.com, “As the name implies, it’s a business model where Company 1 sells their product or service in partnership with Company 2 to an end-customer. Unlike when you white-label a product, the end-customer understands that they are buying a product or using a service from Company 1.” Uber Eats, for example, sells its delivery service to a restaurant in effort to sell its delivery service to customers. 

Marketing Initiatives

Of course, B2B, B2C, and B2B2C all differ in marketing strategies and sales processes, but they all have a common goal, to sell. Connecting with customers, building and maintaining relationships with customers (or partners) is key for all business models to be successful. 

B2B, B2C, and B2B2C marketing are all very unique, too. B2B’s marketing strategy objectives are to appeal to the challenges of decision-makers for their organization. It seeks to make their target’s company their customer rather than the individual themselves. 

B2C marketing targets individuals through their needs, wants, and interests. B2C marketing seeks to obtain the individuals they are marketing to, like their customers, by way of entertaining ads or  emotional tugging ads on a variety of channels. 

Things to Consider

Evolving into (or fine-tuning) a successful B2B2C company can be challenging. Most focus on having the right team in place to ensure your company is efficient and profitable, which is obviously vital. Equally important is the technology used to support these goals. One option to consider is Commerce Cloud by Salesforce®, a reliable, effective, and customizable eCommerce platform. With Commerce Cloud, both companies can collectively gather information, promote, and share insights on campaigns. It combines the framework of both B2B2C and targets consumers in a way that benefits their common customer – all while automating and streamlining processes to support and augment your team. 

AdVic’s dedicated B2B/B2C/B2B2C Commerce Team is ready to listen to your needs and learn your business processes to see if we are a good fit to help. If so, we’ll apply our knowledge and passion to help you drive revenue. Let’s devise a plan to kick-start your revenue today!

Related Resources: 

B2B Customer Experiences By People, Built For People

B2B Marketing Tips You Have Not Thought Of

The ABC’s of B2B Commerce

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With Salesforce®, retailers can offer consistent and smarter shopping solutions for customers. Salesforce Clouds matched with readily available apps make a powerful combination. There are a variety of clouds and apps to perfect your CRM system. The Salesforce  AppExchange features a diverse market of apps that upload directly into your Salesforce platform, making it simple to enhance the user experience of your team. 

Of the many tools on the market, documentation generation apps are top-ranked for adding to Salesforce Clouds. Conga allows you to create presentations, PDFs, Word, and Excel documents by pulling data directly from Salesforce. You can create simple or complex documents based on preference. This saves an abundance of time, money, and manual work. 

Best Clouds & App for Retailers 

With Salesforce Service Cloud, retailers empower their agents with the ability to provide exceptional customer service on any channel that the customer prefers: SMS, social, email, phone, or web from a single dashboard. 

Salesforce Commerce Cloud allows retailers the ability to offer customers a consistent shopping experience across every channel, automate manual tasks, and make smart suggestions on products.

Salesforce Marketing Cloud allows retailers to connect with current customers and prospects in a personalized way. The marketing platform assists businesses in building loyalty, trust, and credibility among their customers, keeping them coming back.  

And with just a few clicks, Conga generates selling guides, contracts, and other relevant documents in a few seconds. It not only creates ease-of-use for users, but sets up an unforgettable buying experience for customers.

Automating and personalized shopping experiences are no longer optional for retailers, but a requirement. Together, Commerce Cloud, Service Cloud, Marketing Cloud and Conga provide custom touch points throughout the selling process ensuring maximum efficiency for shopping experiences. With a unified shopping experience, accurate recommendations, and personalized touch points, customers are met with an unforgettable shopping experience that will keep them coming back. All of which can be collected, stored and displayed in Salesforce.

Multi-Cloud Benefits for Retailers

Guided Selling: Once sales representatives have an understanding of the customer wants and needs and data is captured in Salesforce, recommendations can be made. For example, guided selling template allows sales to ask a set of questions, and based on answers populates product recommendations that are essential for customers.

Automation: Automation helps to eliminate tedious tasks, and presents sales associates as a resource to customers during the sales process. With an array of tools from Salesforce, sales is equipped with personalized information to assist customers based on their needs, preferences, and behaviors. 

Integration: All Salesforce Clouds integrate seamlessly to achieve a 360-degree data view of customers. When Conga is also integrated, users are able to extract prime data that allows them to create tailored client documentation in a preferred format. 

And if you still have questions about the right tools for your organization, take this quick Cloud Finder quiz for the best match.

Tools like Service Cloud, Commerce Cloud, Marketing Cloud, and Conga streamline internal processes by connecting sales associates, partners, and employees with the information they need to provide the right products, right messages, and the kind of service that builds loyalty and revenue. Let’s talk about how AdVic can help you drive shoppers down the path to purchase.

Related Resources:

Building and Maintaining Relationships Through Managed Services

Manufacturer Digitally Transforms Customer Rewards Program

Sales Quote Automation: Faster & Accurate Quotes

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Automation boosts efficiency and creativity in employees by removing tedious and manual tasks and freeing them to tune in to what is important. It also provides customers with what they need to have a memorable and personalized experience. Take a look at what it can do for you.

Clear data provides valuable insights into customer profiles, allowing you to better understand their needs and desires. Do away with old filing methods and introduce dashboards and reports at your fingertips.

With Manufacturing Cloud, sales projections are easily accessible for production planning. Without planned production, your company risks over-production, price deflations and unsold goods.

Customers expect personalized journeys as they shop. Commerce Cloud allows you to craft an innovative shopping experience from end-to-end.

Service Cloud simplifies customer interaction by unifying departments to track customer data, manage cases, and to make smart decisions with data and dashboards.

Experience Cloud customizes each journey for internal teams and customers. Build a welcoming community with consistent interactions on every channel.

Build a meaningful connection with customers using MuleSoft’s interconnected platform. Offering a 360° customer view, data security, compliance, and resilient operations, the MuleSoft® platform sets your business up to excel.

While an upfront investment is expected, ultimately, the benefit of automation outweighs the risk. Through clarity and decreased human error, technology prepares businesses for new heights. AdVic’s innovative, trusted and experienced team of certified Salesforce® consultants will commit themselves to maximizing your platform’s capabilities so your team is empowered beyond expectations. What can we help you do starting today? Contact us here, or fill out the brief form below.

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