Scale Quickly, Connect with Customers, Manage Multiple Brands with Salesforce Commerce
In this episode of “Salesforce Simplified,” we take a deep dive inside Salesforce’s Commerce Cloud with the help of AdVic’s Senior Vice President of Commerce, Aaron Hutten.
Commerce Cloud – Unifying the Buying Experience Across All Channels: https://bit.ly/3dJ6nDD
Grow Your Business Faster with Salesforce Commerce Cloud: https://sforce.co/3GlaDHC
Thanks for stopping by. This is Salesforce Simplified, the podcast from Ad Victoriam Solutions.
Good day everyone. I’m Mike Boyle, from Ad Victoriam Solutions. In this episode of Salesforce Simplified, we’re going to take a look Inside Salesforce’s Commerce Cloud, and we’re going to do that with the help of Ad Vic’s Senior Vice President of Commerce, Aaron Hutten. Hi Aaron. I am so appreciative of you taking the time to be with us today. How are you?
Hey Mike, I’m good. Spring is in the air, and I’m happy to be here, to join you.
Let’s just get right into this. Let’s take a look inside Salesforce’s Commerce Cloud, we’ll begin here. For those who are listening who may not know, what is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is an enterprise commerce application, formally called Demandware. But, the difference between traditional commerce applications that I grew up with, or maybe yourself, is that this one was a SaaS-based solution, which stands for software as a service. What it meant is, instead of a retail or marketing department needing to deal with an IT department, they could have everything sitting on the cloud, and they didn’t have to go through the usual old cycles. It’s become really popular in recent years. If you evaluate the traditional landscape 10, 15, 20 years ago, when you were a retailer, you really had to buy enterprise applications like IBM, or SAP, and it could take years to implement. Marketing departments and retail companies were pretty frustrated with that. We’ve seen the rise of these more nimble and agile-based solutions that do sit in the cloud.
Talk a little bit about some of the cool things that Commerce Cloud can do for a business.
Yeah, and there’s some great case studies out there. They say Adidas launched 60 unique storefronts globally in less than 18 months. There is a lot of scalability that comes with this platform. The backbone of the platform is called a Storefront Reference Architecture. What that essentially means is, there’s a chunk of code, let’s say 90%, and 90% of the code, regardless of how many brands or countries that you’re in, is going to be exactly identical. That’s how they’re able to scale, and get to some of those speeds.
The numbers that Salesforce throws out there is, 80% of the Fortune 500 retailers are on this platform. Obviously, it’s got a lot of things going for it. But, the key differentiator that I found, on what does it do and why is it beneficial, is that we’ve seen budgets shift from technology, or CIOs and things like that, to marketing departments. This can be managed completely independently by a marketing and business unit, and not a technical unit.
Marketing inside of a company would be the department that would benefit most from using Commerce Cloud? Are there other departments that would benefit as well?
That’s actually a great question. I learned the hard way that there is a proper way to structure and set up an e-commerce team. Usually, an e-commerce team is pulling from different departments. Traditionally, when I started my career, e-commerce was this little thing in the basement that was a cute idea. But, as we’ve grown, as we’ve figured out, “No, this is here to stay,” e-commerce now is not just siloed to some sort of website. It touches finance, it touches legal, it touches customer service, it touches IT, which is infrastructure. Obviously, it has executive oversight at this point. For a lot of these retailers, their commerce division far exceeds the retail division. It is multifaceted, where it does touch numerous teams, because they all have different components that will roll up into an e-commerce organization.