B2B Marketing Tips You Have Not Thought Of
Vende Digital founder and CEO Paul Slack offers B2B Marketing tips across the topics of marketing strategies, sales and marketing, SEO, and social media.
Vende Digital: https://vendedigital.com/
Paul’s Book: “Social Rules!” – https://amzn.to/3ct2T8s
Paul’s “Where Are My Leads” Webinar: https://bit.ly/2SxBk7l
Ultimate Guide to LinkedIn Lead Generation eBook: https://bit.ly/3iBRsiV
Test a website’s readiness for Google Core Web Vitals: https://bit.ly/2SoAUjL
Learn More About B2B Commerce Solutions: https://bit.ly/3dJ6nDD
Request an AdVic Expert as a Guest on Your Podcast: Send an email to email@example.com
Welcome everyone. I am so excited for today’s episode because we’ll be speaking with Vende Digital CEO and Chief Strategist, Paul Slack about something that is near and dear to my heart. That is, B2B marketing strategies. First, a little bit about Paul before we officially say hello. Paul is a serial entrepreneur. He’s got more than 20 years of digital marketing experience. And as I mentioned, he is the founder and CEO of Vende Digital, a B2B digital agency based in a Dallas, Texas suburb, one called Carrollton. He’s the author of Social Rules! and Social Selling Rules!. Paul is also a sought after speaker in the digital marketing space. He’s been featured in Success Magazine, on Fox Radio and on big stage events and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. All of that just means that Paul is uniquely qualified to be here today to talk about the many areas of B2B marketing that we will be discussing here on the Salesforce Simplified Podcast. Paul, hello, welcome. It is a pleasure to have you with us today.
Well, hi Mike. I am super excited to be here and looking forward to our conversation.
Well, our conversation Paul is going to cover about four areas. We’re going to talk a little bit about some marketing strategies. We’ll dip into sales and marketing a bit, touch on SEO and we’ll finish up with some social media info if that’s okay with you.
That sounds fantastic.
Alrighty. So why don’t we kick off the marketing strategy section of this. And can you talk a little bit about the keys to developing a digital marketing plan in 2021 and beyond.
You bet. And you know Mike, this is one of my favorite things to talk about because I believe that for a B2B company to really be successful in marketing today, they’ve got to be consistent. And the key to being consistent is really having a plan. And you would be amazed Mike at how many businesses that I talked to when I asked him, “What is your digital marketing plan?” Or, “How are you going to reach your potential customers via digital and social?” and things like that. And they kind of look at me with that deer in headlights. They want to have a plan, they wished they had a plan, but they really don’t have a plan. And so what we found is there’s really four key areas that every business really needs to think through in order to develop a good digital marketing strategy.
The first one is, believe it or not, planning. So before you do anything online, you really need to take a step back and just think about what does winning look like for your business? Where are we trying to grow? Who’s our target audience? What that ideal customer profile that we’re trying to reach? What are the problems that they’re trying to solve? Because at the end of the day really, we’re just going to use digital as a channel to help our buyer solve problems. Sometimes that means we’re going to help them solve problems with information. Sometimes we’re going to help them solve problems with our products and services. We need to understand those problems that they’re trying to solve. And then also ultimately, what are the topics that they want to read about? Because when we think about digital marketing, it really is about consuming information to help me as a buyer make an informed purchase decision. So really kind of step one in terms of keys is coming up with a good plan that answers those questions. Does that make sense?