Tag: B2B

How Salesforce B2B Commerce Drives Growth
Sep 27, 2022
How Salesforce B2B Commerce Drives Growth

Not familiar with Salesforce B2B Commerce™? Simply put, it’s a commerce solution that digitizes sales teams, allowing them to better serve customers across all interactions.  According to a commissioned study conducted by Forrester Consulting on behalf of Salesforce®, the latter’s B2B Commerce has helped companies achieve sales growth and increases in efficiencies, but also shows […]

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What is B2B2C?
May 10, 2022
What is B2B2C?

Is your organization B2B, B2C, or B2B2C? The way you interact with your clients, the way you define success, and the technology you use all tie into the business model that defines your company.  How, why, and where your company purchases raw materials or the channels you use to market your products, all tie into […]

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Creating Customer & Emplpyee Experiences That Resonate
Nov 02, 2021
Creating Customer & Employee Experiences That Resonate

Customer experience (CX) is not a new buzz phrase in the business world. The truth is, we’re actually hearing more and more about CX these days. And whether good or bad, customers remember interactions with your brand that, in the long-term, shape your business.  A recent guest on the Ad Victoriam “Salesforce Simplified” podcast, customer […]

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B2B Marketing Tips You Have Not Thought Of - Part 2
Aug 17, 2021
B2B Marketing Tips You Have Not Thought Of – Part 2

The job of Sales and Marketing is to work together towards common goals, helping their company grow and securing business. While their job functions differ, working together as one maximizes business profits and growth.  Companies that unify Sales and Marketing hold the advantage of collaboration. Rather than functioning as separate entities, exchanging information and ideas […]

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Sales is Not a 'Churn and Burn,' It's a Partnership
Mar 30, 2021
Sales is Not a ‘Churn and Burn,’ It’s a Partnership

As the world evolves in the way we buy and sell, now more than ever is the time for sales teams to focus on relationships and genuinely understanding the needs of our customers in order to fulfill their needs, and provide them with solutions to help expand their businesses. To that end, in a recent […]

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Get Your First B2B Online Order Within Weeks
Jul 21, 2020
Get Your First B2B Online Order Within Weeks

Let’s get right to it. We’re all working hard to generate revenue this year so we can achieve top-line growth. With more people social distancing, shopping online has become even more attractive. Time for all businesses to launch (or enhance) an online store filled with products they already offer. Many believe that it is a […]

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Manufacturer Gains Greater Business Control with B2B Commerce
May 12, 2020
Manufacturer Gains Greater Business Control with B2B Commerce

Manufacturers are experiencing a customer-centric revolution. As a result, demand for customer-focused operations, sales, and marketing data has never been higher. Process automation and connected data with actionable insights are essential for driving performance and staying competitive. That’s an all too common scenario for the manufacturing industry as a whole today. The question – however […]

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