15 Tips for Awesome Salesforce Reports and Dashboards - Ad Victoriam Salesforce Blog

15 Tips for Awesome Salesforce Reports and Dashboards

Estimated reading time: 5 minutes

These days, data reigns supreme, and organizations rely heavily on data to make informed decisions and drive business growth, and the Salesforce® CRM platform plays a crucial role in helping businesses manage their data. However, simply collecting data isn’t enough; you need to harness it effectively to derive valuable insights. 

In this Ad Victoriam Salesforce Blog, we’ll explore 15 tips on creating effective Salesforce reports and dashboards, data visualization best practices, and how to extract valuable insights from Salesforce data.

Creating Effective Reports and Dashboards

Reports and dashboards are essential tools for visualizing and analyzing data within Salesforce. Here are some tips to create effective reports and dashboards:

1: Have a Plan

Before you start creating reports and dashboards, identify the specific objectives you want to achieve. Understand the key questions you need to answer or the insights you want to gain. This clarity will guide your data selection and visualization choices.

2: Pick the Right Report Type

Salesforce has different report types, like tables or summaries. Choose the one that fits your data and goals.

3: Organize Data with Filters

Filters help you narrow down the data to focus on what’s relevant. Use filters to restrict records based on criteria like date ranges, record types, or custom fields. This ensures that your reports provide meaningful insights.

4: Utilize Custom Report Types

If your organization has unique data requirements, consider creating custom report types. Custom report types allow you to define which objects and fields are accessible for reporting, giving you more control over the data you analyze.

5: Group and Summarize Data

To derive insights quickly, use grouping and summarizing features. Group data by fields such as account owner, product, or region, and add summaries like totals or averages. This makes complex data more understandable at a glance.

6: Go Visual with Dashboards

Dashboards provide a visual representation of your data and can be more impactful than raw numbers. Use charts, graphs, and gauges to convey trends and metrics effectively. Customize dashboards to display relevant information for different user roles.

15 Tips for Awesome Salesforce Reports and Dashboards - Ad Victoriam Salesforce Blog

Data Visualization Best Practices

Effective data visualization is crucial for conveying information clearly and intuitively. Here are some data visualization best practices:

7: Chart Choice Matters

Selecting the appropriate chart type is essential. For example, use bar charts for comparisons, line charts for trends over time, and pie charts for showing parts of a whole. Ensure that your choice aligns with your data and objectives.

8: Simplicity Rules

Simplicity is key to effective data visualization. Avoid cluttering charts and dashboards with unnecessary elements. Use color, size, and labels sparingly to avoid confusion.

9: Stay on Brand

Maintain a consistent color palette, fonts, and branding elements across your reports and dashboards. Consistency enhances readability and helps users associate data with your organization’s identity.

10: Add Context

Always include contextual information such as titles, axis labels, and legends. Explain any abbreviations or acronyms used. Make it easy for users to understand what they are looking at.

11: Mobile-Friendly

Everyone’s on their phones these days. Make sure your reports and dashboards look good on mobiles too.

15 Tips for Awesome Salesforce Reports and Dashboards - Ad Victoriam Salesforce Blog

Deriving Valuable Insights from Salesforce Data

To extract valuable insights from your Salesforce data – from something like Salesforce’s own Data Cloud – follow these steps:

12: Keep It Fresh

Set up a schedule for reviewing and updating your reports and dashboards. Data can become outdated quickly, and staying up-to-date ensures the accuracy of your insights.

13: Spot Trends

Look for trends and anomalies in your data. Use historical data to identify patterns that can inform future decisions. For instance, spotting a decline in sales for a particular product could lead to a targeted marketing strategy.

14: Use Predictive Magic

Leverage predictive analytics tools and machine learning models available within Salesforce to forecast future trends, customer behavior, and sales opportunities. These insights can drive proactive decision-making.

15: Collaborate and Share Insights

Encourage collaboration by sharing reports and dashboards with relevant teams. Salesforce offers sharing options to ensure that the right people have access to critical insights. Foster a data-driven culture within your organization.


Effectively harnessing Salesforce data through reports, dashboards, and data visualization is crucial for making informed decisions, improving processes, and driving business growth. By defining clear objectives, using the right tools, and following best practices, you can unlock valuable insights that can transform your organization. Remember that data analysis is an ongoing process, and regular reviews and updates are essential to stay ahead in today’s competitive landscape.

How AdVic Can Help

If you’re striving for a way to securely transform and share your data in powerful, interactive dashboards, so everyone in your organization can ask and answer their own questions right from a browser, tablet or phone, and get it done without hours of coding or waiting on your IT team, you need to speak with Ad Victoriam today!

Related Resources:

The Analytics Power Inside Salesforce Tableau (Podcast)

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*Images courtesy of Salesforce.com

Ad Victoriam Solutions
Ad Victoriam Solutions helps companies bridge the gap between technology and business insights for greater efficiencies. We can turn even the most complex problems into smart solutions that help businesses perform better and achieve more. We’re cloud and data experts who work across a spectrum of leading-edge applications and technologies to help companies solve critical IT problems - quickly, simply and efficiently.