We’re Excited: B Corp is Going to B-ourbon Street
Our team is on their way to the B Corp Champion Retreat in New Orleans! Why? We returned from the B Summit with an abundance of new inspiring information that we just have to attend the retreat too. Here’s what we plan to share when we return:
Growing B Corp in Georgia
Our main goal is to learn best practices from more experienced B Corps on expanding the B Corp footprint in the greater Atlanta area. While we have some enthusiastic B Corp partners in Georgia, like Rubicon Global and GIVN Goods, our state is lagging behind the national movement with only nine certified B Corps. Ad Victoriam wants to change that. Through a collaborative effort with fellow B Corp Boardwalk Capital Management and the University of Georgia’s Full-Time MBA program, we’ve started a B Local in North Georgia to raise awareness and assist other companies interested in taking this important step. Three of our board members will be present in New Orleans to absorb as much as possible on how we can help companies like yours improve their impact and join the movement.
New B Corp Lessons
One of the advantages of certifying as a B Corp is access to the B Hive website, a virtual meeting place for people to share ideas, best practices, and ways to improve your impact. After our certification, we often turned to these message boards to ask questions and seek advice from the community. We have been overwhelmed with the number of people who raised their hand to help.
Whether it was Jared Meyers of Salt Palm Development providing lessons learned on his B Local journey or Sheridan Howie of LuLu Press sending us an e-mail to initiate a connection, the network is supportive and giving. The Champions Retreat will give us the chance to meet them in person and engage with a network of professionals who have lessons to share.
Raising the B Corp Bar in 2019
Like all companies, we have big growth plans for 2019. But we also have plans to further improve our impact and our B Corp assessment score. To effectively implement this goal, we will focus on learning more about B Lab’s Best for the World Challenge, which recognizes companies with assessment scores in the top 10% of all certified B Corps, and the Inclusive Economy Challenge, where companies aim to increase specific metrics within the assessment. Meeting companies who have successfully navigated these waters will go a long way in improving our impact.
We’re excited. We’re inspired. We’re eager to become a better version of ourselves. Stay tuned for the results!
About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.