0.75x 1x 1.25x 1.5x 2x 0:00… Salesforce Ben’s Lucy Mazalon Talks Account Engagement (Pardot) vs. Marketing Cloud Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed Episode Notes/Resources: In this episode of Salesforce Simplified we’re talking with Salesforce Ben’s Operations Director, Lucy Mazalon, about the differences between Salesforce’s […]

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0.75x 1x 1.25x 1.5x 2x 0:00… Sales & Marketing, SEO, and Social Media Tips for B2B Marketers Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed Episode Notes & Resources On this episode we’re welcoming back to the “Salesforce Simplified” podcast Vende Digital CEO & Chief Strategist Paul […]

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Synergy within companies ensures that everyone is pulling in the same direction towards the same goal. Aligning the sales and marketing teams means seamlessly engaging, informing and retaining customers through content, conversation, and sales conversion. Strategies within the departments should be built on solid foundations, as marketing studies leads and sales converts leads into customers.  […]

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From revealing sales opportunities to tracking every single customer interaction, implementing a Customer Relationship Management platform (CRM) positions your business for real growth. Why is a CRM Important? At its core, CRM enables your business to deepen relationships with your customers, service users, colleagues, partners, and suppliers. You can see everything in one place. There’s […]

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You are a lot of different things. You may be a college graduate. You may be a parent. You may be single or married. You may own a home or rent an apartment. There are countless pieces of information that make up YOU—the list is long. And, in the data world, those descriptors are points […]

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So you bought Pardot – now what?   Pardot is a robust marketing automation tool that offers marketers all the customer tracking and communication bells and whistles of their dreams. Before implementing Pardot, read these five important points to keep in mind when first starting to use Pardot. 1. Who will be your Pardot Ninja? As […]

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