Account Executive Kinsey Robinson

Kinsey Robinson

Technical Account Executive

Manufacturing, Automotive, Energy & Utilities

Nice to Meet You.

Getting to Know Me

After working in the restaurant industry through school, I graduated from the University of Georgia with a Master’s in Business Analytics. I started my career doing Salesforce® and MuleSoft® implementations. During my time delivering projects, I developed a great understanding of Manufacturing and Distribution use cases for technology by implementing them myself.

As I grew in implementations, my certifications grew as well. I am now 13x Salesforce and MuleSoft certified. I soon took what I had learned to the Sales Engineering role at AdVic® where I led in technical discoveries. This helped me understand to a greater degree the value that customers can recognize through Salesforce.

Now, as a Technical Account Executive, I can take my technical knowledge to the evaluation process for our customers. This allows me to drive conversations and assist in setting realistic goals and roadmaps.

Outside of Work

I live in Alpharetta, GA, with my dog named Norman. In my free time, Norman and I can be found on adventures enjoying time outside. On Saturdays, you can find me enjoying time with friends and family at concerts, on adventures, or hanging by the pool. I also love a night playing Legend of Zelda, doing puzzles, or reading.

Examples of Clients I’ve Had the Pleasure to Work With

Sales Cloud, Experience Cloud, Field Service Lightning, MuleSoft

The Challenge

Avis Industrial was undergoing an organization-wide digital transformation starting with its Recycling and Waste Equipment business unit. They came to AdVic looking for a strategy on how to unify 12 disparate business units digitally onto a single CRM with an effective data strategy supporting this. The stakeholders were looking for a strategy to put in place to manage their existing acquired companies and lay the foundation for effective future acquisitions while migrating to a single ERP.

My Support

Once Avis reached out to AdVic for support, I coordinated an on-site strategy session with technical resources from AdVic and the stakeholders from Avis, Recycling and Waste Equipment. We spent all day mapping the first few phases of CRM development. As the goals and objectives have evolved, we have assisted Avis in getting a strategic plan in place for their CRM strategy, integration architecture via MuleSoft, and many other facets of Salesforce.

B2B Commerce

The Challenge

Solenis was undergoing a sizable migration from existing Commerce sites of an acquired company to Salesforce. As we got an understanding of the project, 17 storefronts needed to be migrated to Salesforce under an extremely strict timeline to coincide with an ERP Go-Live date. In addition, working hours were scattered with a difference of up to eight hours between coordinating parties. The goal of these migrations was to provide a single Salesforce instance on the backend to be the source of truth for all Commerce-related activity.

My Support

Throughout the evaluation, I coordinated the correct players to be in each call and facilitated times that worked for all parties. In addition, due to the complexity of this migration and the quantity of storefronts, I ensured we scoped the engagement with several Salesforce Architects from AdVic, giving us an extremely accurate understanding of the requirements before beginning the project. We worked towards an aggressive timeline for kick-off and were able to successfully begin the project within the correct time frame with a detailed business requirement understanding.

Experience Cloud, Service Cloud, Field Service

The Challenge

TREW initiated an RFP to solve their service management challenges, for both their customers and their field-service team. They understood that service was vital to their future growth and needed a management solution for both their field-based team and their customers that could help them grow. Specifically, they sought a platform that could connect their siloed technologies and data, provide a digital customer experience, and efficiently manage their field service team.

My Support

Salesforce reached out to AdVic to assist with TREW’s RFP. I quickly initiated contact with multiple scoping conversations focused on their business requirements. We spent an extensive amount of time to clearly explain, on a granular level, how a combination of particular features and products would result in the solution they desired. This, in turn, built trust in the platform and AdVic. Layer this with AdVic’s flexibility and executive alignment, and we were able to successfully kick off a project that aligned with the goals Trew had in mind.

Kinsey and the AdVic Team partnered closely with us to lead technical discovery, uncover new value streams aligned to the customer's vision, and built this into a 'blueprint' of enterprise-wide transformation for Avis, leveraging Salesforce + MuleSoft. Kinsey's technical expertise and understanding of Avis' business was instrumental in helping our team achieve the technical win.
Jayna Marks, MuleSoft, Account Executive

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