Since launching in 2009 – and acquired by Salesforce in 2021 for $27.7 billion – Slack has been on the front lines of offering some of the best features in the world of team collaboration. So now, what started as an internal communication tool has evolved into a much-loved unified communications tool. 

During a recent episode of AdVic’s “Salesforce Simplified” podcast, we spoke with Slack Senior Solutions Engineer Aditi Chaturvedi about the great features inside Slack, which by the way stands for “Searchable Log of All Communication and Knowledge.” Here’s some of the highlights from our conversation.

How Do You Explain What Slack Is?

“To me, Slack is the engagement layer where work happens. It’s where, as I said, your tools are interacting through integrations with the people that you work with, where you can automate processes using no-code workflows. It’s also a place to have a more direct human line to your external partners.”

How Has Slack Changed the Overall Work Environment?

“We understand we’re in a bit of a different work environment now post 2020. Even though people are probably going to start coming back into the office a little bit more, I think this more flexible model where some people work remotely or at least are on distributed teams is here to stay. And I think what a lot of people found in 2020 is that email is not responsive or intelligent enough to meet that challenge. And we even find with some of our most mature customers, they talk about working at the speed of Slack, and just being less reliant in general on email to get work done just because everything is so much faster to get done in Slack.”

Download AdVic’s Free “Slack: Where Work Happens” Infographic (Instant, no-form download)

How Does Slack Bring Flexibility to the Workplace?

“One concept you’ll hear us talk about a lot is the concept of asynchronous versus synchronous work. So, what can we do together in a synchronous manner, versus what kind of activities can we add more flexibility to and allow them to be asynchronous so that they work at the time that makes the most sense for that person?”

How Does Slack Protect an Organization’s Data?

“Slack was built from the ground up to be the most secure way to communicate and collaborate not only within but across company boundaries. And protecting the security of our customers’ data is a top priority for Slack. High level, our program is based on the concept of defense in depth, which is all about securing our organization and our customer’s data at every layer. And that approach focuses on things like security governance, risk management, and compliance.”

There is much more to our conversation with Slack’s Aditi Chaturvedi. Listen to the full Ad Victoriam “Salesforce Simplified” podcast here, or anywhere you listen to podcasts. 

And if you would like to explore a Slack solution for your business, AdVic’s Slack Team is here to help. Set up a time to talk today!

Related Resources: 

What You Need to Know About Slack 

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Are we really putting 2022 in our rearview mirror? Where did it go?

Well, there’s no looking back now, so let’s push forward with eyes wide open into what we hope will be an amazing 2023 for all! But before we do that, we wanted to take this opportunity to share the Top 22 Salesforce Blogs AdVic® published in 2022, ones that we got the most feedback from, and ones you may have missed.

Enjoy, and Happy New Year from all of us at Ad Victoriam Solutions!

#1. Highlights from the Salesforce Winter ‘23 Release

Salesforce® has once again packed their platform with exciting new features inside its Winter ‘23 Release, And as they always do, AdVic’s consultants have poured through every one of the new features in this release and have highlighted the ones they are most excited about.
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#2. 5 Common Questions Asked of Salesforce Partners

Through your research, you have found that Salesforce® products will work best for your organization. So, what’s next? It is time to look for a Salesforce Partner to implement (or modify) your technology. Here are five common questions Salesforce newbies (and vets, too) have asked AdVic.
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#3. Be the 1 of 8 Digital Transformations that Succeeds
Did you know that about one of eight digital transformations succeed? To be one of the successful ones, start by building a digital transformation strategic roadmap that includes obtaining buy-in from your stakeholders and the team.
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#4. AdVic’s Journey to be a Better Version of Ourselves
When we first embarked on our B Corp certification journey back in January of 2016, Ad Victoriam Solutions (AdVic®) was less than two-years-old, employed eight employees and was still operating out of a combination of shared workspaces and our founder’s basement. Fast forward to February of 2022 and we’re now over 150 employees strong located in 18 states across six time zones, and we’ve re-certified as a B Corp and continue to scale both fast and responsibly.
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#5. How a Relationship Turned Into a Partnership
It’s no secret that fostering positive relationships with your customers out-of-the-gate can help to transform those customers into real brand supporters and long-term partners. Such is the case with AdVic and a recent high-tech customer that provides cloud-based business solutions to their customers.
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#6. The Seven Stages of a Sales Pipeline
Not to be confused with a sales funnel – which looks at the whole customer journey and the various stages a consumer will go through in their journey towards purchase – a sales pipeline looks at the different steps in the sales process. These seven are generally considered to be the “standard” stages for a business that follows a typical sales process.
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#7. What is B2B2C?
Is your organization B2B, B2C, or B2B2C? The way you interact with your clients, the way you define success, and the technology you use all tie into the business model that defines your company.
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#8. Storytelling with Data
Data is more than a trending topic. Today, data drives business solutions and tells a story about what is happening in your business. Whether manufacturers are using data to pinpoint defects or downtime in their machines, retailers are analyzing their new loyalty programs, or a healthcare provider is monitoring patient engagement, data tells a story.
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#9. AdVic Empowered Minority Football Coaches
As a small nonprofit, NCMFC relies heavily on advisors in the technology, marketing, legal, and finance worlds to enhance their business practices. When it was time to implement Salesforce for their organization, an advisor recommended AdVic as a partner. With excitement, we jumped onboard this pro bono project to integrate Salesforce Nonprofit Success Pack into their organization.
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#10. Four Easy Ways to Get Involved and Make a Difference
At AdVic, we give every employee 40 hours of paid time-off to volunteer every year. We encourage them to get involved in their communities to give back, regardless of cause or organization. Here are four simple ways anyone — or a company – can get involved and give back.
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#11. Managed Services: How Does It Save Time & Money? When Do You Need It?
Simply put, Managed Services, and specifically a Managed Services Provider (MSP), handles the daily operations of your specialized technology applications so you and your teams can focus on driving revenue. But how do you know when it’s really time to enlist the services of an MSP before your day-to-day business is impacted?
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#12. Do You Need Sales Automation or An Upgrade?
From the top of the sales funnel to closing, the sales process has a lot of steps. In many cases sales begins with marketing initiating the first touching point. It could be socials, ads campaigns, or email marketing, and from there, prospects flow through the funnel hopefully landing in a closed deal. Here’s how sales automation increases productivity, accelerates the sales cycle, and increases revenue.
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#13. Equipment Manufacturer Replaces Legacy Systems and Thrives
Here’s how Residential Elevators is now seeing profound improvements with their new and improved CRM system. In the ever-evolving world of Salesforce®, their technology is continuously seeing updates, new features, and more functionality that enables their business to progress.
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#14. A Manufacturer’s Road to Success
The most successful digital transformations drive change from leadership to employees to provide customers with unforgettable experiences. They also require planning stages. Get our step-by-step “Guide to Success” for manufacturers.
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#15. Electrical Equipment Manufacturing Challenges and Growth
The electrical equipment sector of manufacturing is experiencing robust growth. According to Yahoo Finance, “The global electrical equipment market is expected to grow from $1,384.97 billion in 2021 to $1,540.25 billion in 2022 at a compound annual growth rate (CAGR) of 11.2%.” Because the manufacturing industry, specifically electrical, was hit so hard by the COVID-19 pandemic, they are working tirelessly to get back on track.
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#16. Talking Tech Trends with Salesforce Ben & AdVic
During a 2022 AdVic “Salesforce Simplified” podcast – titled “Talking Tech Trends with Salesforce Ben” and featuring Salesforce Ben’s Ben McCarthy and AdVic President Brian Mize – we discussed top tech trends that may impact the industry and business practices in the near future.
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#17. ‘May the Fourth Volunteer With You’ Week a Huge Success at AdVic
After an inaugural volunteer week in 2019, and a two-year delay because of pandemic-related postponements, “May the Fourth Volunteer With You” week was back this year at AdVic. With three events at our headquarters just outside of Atlanta, and our remote employees participating in events across the country, our team came together to give back.
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#18. HexArmor’s Sales Director Talks About Sales Cloud
HexArmor‘s Director of Sales, Geno Lechuga, recently spoke on the AdVic “Salesforce Simplified” podcast about how his team benefits from being able to see every interaction prospects and customers have with his business—regardless of department—using the CRM platform that connects his whole company. Here’s some highlights from that conversation.
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#19. The Best Features of Salesforce Sales Cloud
For those who don’t know, Salesforce Sales Cloud – often referred to as the World’s #1 CRM – provides a platform to manage end-to-end functioning of the sales department for companies. In this Salesforce Blog, we focus on some of the best features of Sales Cloud.
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#20. The Project That Became a Partnership
AdVic’s initial project with FLUX Pumps was to implement a necessary Salesforce Sales Cloud solution. From this, their sales cycle was cut in half. They were awarded efficiency, visibility, and automation with their introductory digital transformation. FLUX achieved great milestones that included doubled conversions, a 20% increase in revenue, and a way to nurture leads that turned into customers.
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#21. What You Need to Know About Slack
Slack and Salesforce® have spearheaded a newfound innovation in the way that employees communicate, connect and collaborate. From internal marketing teams to recruiters connecting with new talent, Slack offers unmatched flexibility that allows all parties to communicate swiftly with their instant messaging capabilities, or their built-in video and voice capabilities. Inside the blog, download AdVic’s informative no-form Slack infographic.
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#22. Top Brands Do This to Create an Effective Customer Experience
These days, customer experience has become more than a buzz phrase. No matter the industry or the brand, companies have come to the realization that they need to focus on being more proactive, as opposed to reactive, when it comes to engaging with their customers.
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Read More AdVic Salesforce Blogs 

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Slack and Salesforce® have spearheaded a newfound innovation in the way that employees communicate, connect and collaborate. From internal marketing teams to recruiters connecting with new talent, Slack offers unmatched flexibility that allows all parties to communicate swiftly with their instant messaging capabilities, or their built-in video and voice capabilities. Slack also offers “Huddles” so that teams can all join impromptu meetings with a click of a button.

We use Slack at AdVic® to quickly chat with the team about projects and to share the latest Salesforce updates, plus we also use it to connect with clients to help serve them better… but Slack can be used for so much more! 

We’ve created this infographic below – which you can download here – to highlight the awesome functionality of Slack.

For all businesses, no matter the size or industry, Slack has the tools that will increase collaboration and productivity. Do you wonder how we know? As mentioned earlier, not only do we use it here at AdVic , but we also have certified consultants that have implemented Slack into organizations and they love it! If you are ready to take that step, reach us here today.

Related Resources:

Slack Demo

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