Salesforce® has grown to become the largest player in the CRM market. One major reason for this has been its large ecosystems of specific clouds, from retail to healthcare and manufacturing. Salesforce pitches unique solutions to each of those sectors, catering to the different challenges each faces. But how would you know which Salesforce cloud best suits your business?

In this Ad Victoriam Salesforce Blog, we’ll explore some of Salesforce’s most popular clouds—Sales Cloud, Service Cloud, Manufacturing Cloud, Health Cloud, and others—to help you decide which solution best solves your business needs.

Sales Cloud: Supercharging Your Sales Process

Sales Cloud is Salesforce’s flagship solution to accelerate sales, increase lead conversion, and develop stronger customer relationships. Be it a small business or a large enterprise, Sales Cloud provides tools to manage contacts, accounts, opportunities, and sales pipelines effectively.

Key Benefits:

• Lead Management: Automate capturing and scoring leads with AI-powered tools like Einstein Lead Scoring.
• Forecasting: Use real-time data to generate highly accurate sales forecasts.
• Customization: Make Sales Cloud your own with workflows and integrations customized to your needs.

Industry Fit:

Sales Cloud is an extremely flexible solution that will adapt to nearly any industry. However, industries such as manufacturing or tech in B2B companies usually have very long sales cycles and thus see the greatest benefit from robust pipeline management and forecasting tools.

Stat Spotlight:

With Sales Cloud, Salesforce reports that customers see a 32% increase in lead conversion and a 28% increase in sales revenue. Click here to learn more about these statistics.

Service Cloud: Raising the Bar on Customer Service Across Channels

Service Cloud was built to empower companies to provide the best customer service through the unification of all service touchpoints on one platform. Whether your business offers support via phone, email, chat, or social media, Service Cloud provides the tools to manage all these channels seamlessly.

Key Benefits:

• Omnichannel Routing: Route customers automatically to the right agent, selected based on expertise, availability, or customer priority.
• Self-Service Portals: Customers can sort out many common problems on their own through knowledge bases or communities. 
• AI-Powered Insights: Einstein AI provides agents with relevant solution suggestions and automates repetitive tasks.

Industry Fit:

Service Cloud would apply most to industries whose business relies a lot on customers and customer support, like retail, telecommunications, and financial services.

Stat Spotlight:

Companies using Service Cloud see a rise of 45% in customer retention and 34% in agents’ productivity. This and more are courtesy of Salesforce.

Manufacturing Cloud: Powering Production and Demand Forecasting

Manufacturing Cloud is purpose-built for manufacturers, offering tools to manage sales agreements, track production goals, and align supply chains with market demand. It bridges the gap between sales and operations with a holistic view of customer relationships, coupled with efficient production.

Key Benefits:

• Sales Agreement Management: Keep track of key metrics, including revenue targets, product mix, and shipment dates that ensure alignment between sales and production.
• Forecasting: Leverage AI-powered insights to project demand and make real-time adjustments to production schedules.
• Collaboration: Share real-time data across sales and operations for complete visibility and agility.

Industry Fit:

Manufacturing Cloud is the right fit for those discrete manufacturing, automotive, and high-tech companies where long-term contracts and complex supply chains call for increased coordination between sales and production teams.

Stat Spotlight:

According to Salesforce, with Manufacturing Cloud, manufacturers see a 40% improvement in forecast accuracy. Click here to learn more about these statistics.

Health Cloud: Innovative Patient-Centric Care

Salesforce Health Cloud empowers innovation at healthcare organizations with a set of capabilities powered by patient-centered care. This cloud helps manage patient information for better communication and delivers personalized care experiences at every touchpoint.

Key Benefits:

• Unified Patient Profiles: Integrate clinical and non-clinical data into one view to offer personalized care.
• Care Coordination: Allow the care team to collaborate in real-time and monitor patient progress by managing appropriate treatment plans.
• Compliance: Keep your organization aligned with HIPAA and other regulatory standards concerning data privacy and security.
• Compliance: Keep your organization aligned with HIPAA and other regulatory standards regarding data privacy and security.

Industry Fit:

Health Cloud would be imperative for any hospital, private practice, or pharmaceutical company in running a modernized delivery model with much-improved patient outcomes.

Stat Spotlight:

Salesforce reports that organizations with Health Cloud see a 22% reduction in patient readmission rates and a 31% increase in patient satisfaction. For more information, click here.

Salesforce Commerce Cloud & Consumer Goods Cloud: Making Retail Personal

Salesforce Commerce Cloud and Consumer Goods Cloud are necessary components in helping retailers provide personalized customer experiences and seamless continuity. These clouds empower companies in the retail industry to seamlessly connect digital and in-store touchpoints, drive efficient operations, and provide consistent omnichannel experiences.

Key Benefits:

• Personalized Journeys: Retailers can extend their abilities to present personalized promotions, recommended products, and marketing messages across online, mobile, and in-store touchpoints with the power of AI-driven insights.
• Unified Commerce: Both enable integration of all sales channels in-store, online, or via mobile apps on a single cohesive platform that assures consistency and friction-free customer shopping.
• Inventory Management: It enables real-time inventory tracking across all channels and allows retailers to ensure that the right products are available for customers wherever and whenever they need them, minimizing out-of-stocks and optimizing their replenishment strategies.
• Revenue Lifecycle Management Strategy (RLM): By implementing an RLM strategy, a business can quickly grow and succeed. By understanding your customers and their needs, you can improve your sales, marketing, and customer service efforts, leading to increased revenue, stronger customer relationships, and a more profitable business. 

Industry Fit:

Salesforce Commerce Cloud and Consumer Goods Cloud perfectly fit the needs to help retail and eCommerce businesses shape better customer interactions, build loyalty, and make supply chains much more efficient.

Stat Spotlight:

On average, retailers using Salesforce increase customer retention by 20% and sales revenue by 29%.  Learn more here.

Which Salesforce Cloud Is Right for You?

The correct Salesforce cloud is defined by the needs and challenges of your business. Here’s a quick guide to help you decide: 

• Sales Cloud: Ideal for those companies seeking to power up their sales processes using automation, especially for industries like manufacturing and technology that have B2B and long sales cycles.
• Service Cloud: Suitable for businesses, like retail or telecommunications, that are truly customer-service-based and require omnichannel support.
• Manufacturing Cloud: Built for manufacturing companies interested in a deep dive into sales agreements and production forecasts. 
• Health Cloud: For health organizations focusing on patient-centered care, among other areas of privacy and regulatory compliance.
• Commerce Cloud and Consumer Goods Cloud: Ideal for retailers who want to serve up frictionless, personalized shopping experiences from digital to physical touchpoints.

Whatever cloud you choose, Salesforce’s ecosystem has powerful tools to address specific business challenges. To dive deeper into how these clouds will improve your business outcomes, explore Salesforce’s full suite of solutions here.

How AdVic Can Help

At AdVic®, our team of certified Salesforce consultants is dedicated to guiding your business through the intricate landscape of Salesforce’s diverse cloud offerings. Whether you aim to enhance your sales processes with Sales Cloud, elevate customer support with Service Cloud, streamline manufacturing operations with Manufacturing Cloud, deliver patient-centric care with Health Cloud, or personalize retail experiences using Commerce Cloud and Consumer Goods Cloud, we provide tailored strategies and expert implementation to ensure you select and optimize the right tools for your industry. As a trusted Salesforce Consulting Partner, AdVic empowers your organization to harness the full potential of Salesforce’s ecosystem, driving efficiency, fostering stronger customer relationships, and fueling sustainable growth. Let us help you navigate your Salesforce journey and achieve your business goals with confidence.

For more information on how AdVic can support your Salesforce initiatives, visit our website or contact us today.

Related Resources:

Salesforce Solutions: The Catalyst for Industry Transformation

How Salesforce Can Help Startups Grow and Scale: Beyond the Cost Perception

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Salesforce’s leading customer relationship management (CRM) platform offers tailored solutions that address the specific needs of industries like Manufacturing, Retail, Healthcare, and High Tech. This Ad Victoriam Salesforce Blog explores how Salesforce® can benefit each of these sectors, with a focus on proving the return on investment (ROI) through detailed analysis and supporting data.

Manufacturing: Streamlining Operations and Enhancing Customer Satisfaction

In the manufacturing industry, Salesforce can streamline operations, improve customer satisfaction, and enhance supply chain management. By centralizing customer information, manufacturers can gain a comprehensive view of their customer base, enabling personalized interactions and targeted marketing campaigns.

Key benefits of Salesforce in manufacturing:

• Improved customer service: Streamline customer inquiries, track order status, and provide timely support.
• Enhanced supply chain management: Optimize inventory levels, manage supplier relationships, and track production processes.
• Increased operational efficiency: Automate tasks, reduce manual errors, and improve overall productivity.

ROI: A study by Forrester Research found that organizations using Salesforce experienced a 30% increase in sales productivity and a 25% reduction in customer service costs.

Retail: Driving Sales, Improving Customer Loyalty, and Optimizing Inventory Management

For retail businesses, Salesforce offers a powerful tool for driving sales, improving customer loyalty, and optimizing inventory management. By providing a unified view of customer interactions, retailers can personalize marketing campaigns, offer targeted promotions, and deliver exceptional customer experiences.

Key benefits of Salesforce in retail:

• Enhanced customer experience: Provide personalized recommendations, offer seamless omnichannel experiences, and improve customer satisfaction.
• Increased sales: Drive revenue growth through targeted marketing campaigns, effective promotions, and optimized inventory management.
• Improved inventory management: Optimize stock levels, reduce excess inventory, and avoid stockouts.

ROI: A study by McKinsey & Company found that retailers using CRM solutions like Salesforce saw a 10% increase in sales revenue and a 15% improvement in customer loyalty.

Healthcare: Improving Patient Care, Enhancing Efficiency, and Reducing Costs

In the healthcare industry, Salesforce can help improve patient care, enhance efficiency, and reduce costs. By centralizing patient information and streamlining workflows, healthcare providers can deliver more personalized care, improve patient outcomes, and optimize operations.

Key benefits of Salesforce in healthcare:

• Improved patient care: Deliver personalized care plans, track patient outcomes, and improve overall patient satisfaction.
• Enhanced efficiency: Streamline administrative tasks, reduce manual errors, and improve operational efficiency.
• Reduced costs: Optimize resource allocation, reduce waste, and improve cost-effectiveness.

ROI: Learn a few of the key findings of a recent Gartner Research Market Guide for Healthcare Customer Relationship Management (CRM), including that the rising consumer demands and continued business pressures are propelling payer and provider CIOs to invest in CRM technologies like Salesforce.

High-Tech: Accelerating Sales, Improving Customer Success, and Enhancing Product Development

For high-tech companies, Salesforce offers a powerful platform for accelerating sales, improving customer success, and enhancing product development. By providing a comprehensive view of customer interactions, high-tech businesses can personalize sales pitches, offer targeted support, and drive customer loyalty.

Key benefits of Salesforce in high tech:

• Accelerated sales: Close deals faster, improve sales productivity, and drive revenue growth.
• Enhanced customer success: Provide proactive support, improve customer satisfaction, and increase customer lifetime value.
• Improved product development: Gather customer feedback, identify market trends, and inform product roadmaps.

ROI: A Salesforce solution for the high-tech industry can reduce costs and deliver more predictable revenue streams in real time. Learn more.

Summary

Salesforce offers a versatile and powerful platform that can benefit businesses across various industries. By providing a unified view of customer interactions, streamlining operations, and enhancing efficiency, Salesforce can help organizations drive revenue growth, improve customer satisfaction, and achieve a significant return on investment.

How AdVic Can Help

These days, High-Tech companies are in a constant state of change and need to advance quickly to stay ahead of their competition, all while anticipating their customers’ needs. The AdVic High-Tech Consulting Team can show you how to use the power of Salesforce® to maximize high-value data analysis, insights, and visibility that are essential for business growth. Let’s start the conversation today!

Related Resources: 

Salesforce Manufacturing Cloud vs. Sales Cloud: A Manufacturer’s Guide

Salesforce Tools for Retailers: Power Up Your Business with AI and Personalization

Fortifying Healthcare Cybersecurity with Data Diversification

Salesforce for High-Tech Startups

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As businesses and cultures worldwide eagerly transition into a digital-first marketplace, seamless online customer experiences have become paramount for any company in the world to survive, and subsequently, thrive. With customers becoming the heart and soul of any organization, more companies are accelerating their shift to digital business by simultaneously reducing costs and improving online experiences for both their customers and employees.

What follows are responses Ad Victoriam Solutions President, Brian Mize, recently made to questions and topics about customer experience, posed by Salesforce.

Why is Salesforce the World’s #1 CRM?

Brian Mize: “Salesforce CRM (Customer Relationship Management) is not just any CRM that houses client data. It’s a premier platform that allows businesses to build customer-centric relationships by enabling them to connect and interact with customers in a way that caters to their individual needs, allowing for improved experiences and business growth. Salesforce helps companies stay connected to their customers, streamline processes, and improve profitability. Unlocking customer-centric growth by implementing Salesforce ultimately empowers companies to manage relationships through the customer lifecycle, spanning marketing, sales, and customer service. 

“Salesforce has become the world’s #1 CRM, partially due to the power of having a single source of truth for every customer’s data. Salesforce refers to this valuable feature as “Customer 360” because it connects all of your customers across both online and offline data. 

“But why does this matter? Because the collected data can be utilized for specific strategies within each individual cloud. For example, if part of an organization needs customer information for a specific purpose within marketing, sales, or service, the ultimate goal becomes successful because everyone on those teams has access to the most accurate, up-to-date data.”

Enhancing the User Experience

Brian Mize: “The excitement for Salesforce comes from seeing the needle move. When a customer realizes that they have been investing their efforts in the wrong direction, when they see that they can build a stronger client presence and a deeper base through knowing what the customer needs almost before the customer needs it… that’s where I get excited. It’s the “Ah-ha!” moment of the 360-degree view!”

How Transformation Transpires

Brian Mize: “As an organization, we have been in the ecosystem since 2014, and have completed well over a thousand successful projects. Our reach is East to West, North to South. We have consultants in all time zones across our nation that will work according to the schedule our customers need in order to ensure a successful launch.

“In years past, one would need to pull the customer list from System A, the sales revenue from System B, the Leads from System C, and fulfillment from still another system—and would still be missing critical points through the process. With Salesforce, and with a full set of API available, the data can live on platform, and can be reported on to provide insight that simply hasn’t been possible without significant IT lift in years past. This is truly a game changer!

“As all leaders of sustainable businesses will attest, it’s equally as imperative to improve the experiences of employees as those of customers. Employees need new technologies to work from home, capable enough to help them collaborate digitally. Our goal is, as it has always been, to provide exceptional value through exceptional consultants on an amazing platform. We often take a best-of-breed approach and build Victory Packages that can shorten an already fast-time to market for our customer base.  

“When your customers and employees are happy, everyone wins.”

Accelerating the Shift to Digital Business

Brian Mize: “Digital transformation on the platform has made all the difference for our forward-looking customers, especially as we navigate the difficult waters of a pandemic.

“A fully remote workforce, with a fully remote customer base, is something that many wouldn’t even have envisioned in years past. Through the digital transformation made possible on Salesforce, our customers are recognizing increased customer satisfaction, increased demand for products, and increased employee engagement. While we are multi-cloud, we do focus heavily on Retail, Manufacturing, and Healthcare. Across all of these, cloud enablement and digital transformation are critical to meet the growing needs of an increasingly adept workforce and client base.  

“One of the benefits of Salesforce is the always-updated platform. This means a client can move as quickly as business will allow, without worry for the next “big thing” that will be released and potentially break or change their direction.  

“Salesforce is able to upgrade, both in terms of technology and approach, to give their customers a resilient platform that can withstand the winds of global change while remaining in front of customers and changing the bottom line for good.”

Take the First Step in Unlocking Customer-Centric Growth

More than ever, customers are the lifeline of a business, but growing these relationships in this evolving, digital-first world is challenging. That’s why more companies are turning to AdVic® – a Top 25 Global Salesforce Partner – with the proven experience to deliver effective, creative technology solutions.

Interested in connecting your teams on a single platform to strengthen customer relationships? Click below to pick a date to chat with AdVic’s Consulting Team and learn more about driving business speed, scale, relevance, and reliance all with the world’s #1 CRM.

Related Resources:

Top Brands Do This to Create an Effective Customer Experience

B2B Customer Experiences By People, Built For People

​​How Salesforce and MuleSoft Create a Seamless Customer Experience

Manufacturer Transforms Customer and Team Member Experience with Salesforce

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New standards require distributors to progress or sink in the competitive retail industry. For modern retail distributors, victory is to defeat challenges by finding new ways to run businesses efficiently. It is essential for distributors to have software that allows their operations to grow and remain strong in the face of change. 

More frequently, retailers are growing their businesses and overcoming obstacles with high tech solutions that provide stability, advancement and ease-of-use. A recent AdVic customer is one of those companies.

The company’s previous software, Microsoft Dynamics, was outdated and disparate. Due to having disconnected systems, business was at a standstill, as they did not have a way to conduct a true market analysis. Completing their tasks manually was timely and left plenty of room for human error and inefficiencies. 

In order to remain competitive, the company needed a digital transformation that would propel their business forward. They reached out to AdVic for assistance. 

The AdVic Challenge and Solution Overview

This particular company is an integrated food services company in the business of distribution to convenience stores, contracting with food services, and development of proprietary concepts and brands. 

The company offers innovative solutions to businesses looking to build their brand at a controlled cost and peace of mind. With their diversified customers, they require technology that is user-friendly, customizable, and that offers advanced solutions. Using Microsoft Dynamics, they felt left behind. On the prowl for a dynamic and robust CRM experience, The company partnered with AdVic to simplify processes and advance sales.

 After integrating to Salesforce®, the company reached great heights, found new successes and cohesiveness within their company’s operation and advancement. 

AdVic spoke with the company’s Certified Salesforce Administrator and Sales Training Manager about how the company’s challenges were resolved with Salesforce.

The Digital Transformation Details
The Technology: Sales Cloud  I  Salesforce Maps I Tableau  I Salesforce Mobile I  Pardot

How did the Salesforce Implementation impact your sales process, opportunity forecasting, and goals? 

“The Salesforce Mobile app has made it possible for our team to capture accurate store-level data while in the field. Salesforce provides an excellent reporting dashboard, so the real-time data that is now captured is at our fingertips.  Our team is universally ecstatic with having reliable, easy to use mobile app – because our sales goals are now easier to achieve.”

How are sales reps using the platform for better targeting? 

“Pardot was key to engaging with new customers. Now equipped with the right marketing tactics and strategies, our company’s sales representatives were able to draft marketing plans that targeted engaged customers – those prospects that are “ready to go.” With a goal of 15.4%-22% closing, sales reps are now provided with critical information to achieve this mark.

“Our company’s efficiency levels increased tremendously as repositories of information became easily accessible from wherever they were. 

“Now with platforms that communicate with one another, reps were able to balance their day-to-day duties to ensure they focused on the right targets resulting in operational efficiency.” 

 Analytics and Improvements

The company lacked the data they needed to accurately forecast product needs – this impeded their ability to provide leadership with an accurate future financial view of sales. By implementing Tableau, the company is now able to upload raw data into the system and have Einstein work its magic to provide a forward looking forecast for financial analytics. This once manual task, taking 25-hours, now takes one-hour!

 Before partnering with Salesforce and AdVic, the company was never able to conduct a true market analysis of 180,000 convenience stores they were looking to potentially partner with in an “affordable and scalable way,” the company rep remarks.  

Now that the company utilizes business data from Maps, they are able to do so. The rep explained, “We set up a proximity around existing customers, then populate the U.S. business data outside of those proximity but inside territory.” 

The company is also now able to quantify available leads that can be targeted. They have recently conducted analysis of the entire market share, which is something their company has not been able to do in 25 years. 

With Salesforce and AdVic, this company transformed its selling process, marketing, and operations. Now empowered more than ever before, AdVic equipped them with their very own platform. Tailored to their unique needs, Sales Cloud, Pardot, Tableau, and Salesforce Maps are accessible from their mobile platform, allowing for increased productivity and efficiency. Sales reps can now conduct prospecting and sell calls from their mobile devices, along with managing deals. 

Is your company in need of similar solutions as this company’s? Don’t put them off anymore! Fill out the quick form below, or click here, and an AdVic consultant will be right with you! 

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The world of retail has changed dramatically for retailers and their shoppers.. In years gone by, retailers have been famous for having anonymous, transactional relationships with their shoppers, but now both retailers and their consumers are demanding deeper relationships with each other. And if retailers want to win today, they have to empower their consumers, deliver an array of personalized shopping experiences, across all channels, and provide precise product details that encourages purchases. 

During a recent AdVic “Salesforce Simplified” podcast, Helbig Enterprises’ Diane Helbig spoke about retail sales, and on what has changed for retailers and shoppers, especially as a result of the pandemic, and how retailers are bidding for customer business via personalized journeys, and more. Here are some highlights from that discussion:

How are people buying in today’s market and how can retailers better target those consumers?

“Because of the pandemic, some buying behaviors have changed. Some have not. And for many consumers, the current trend is like it was in 2008 when the economy turned and people started saying, ‘Okay, I’m going to buy what I need, but the things that I want I can hold off on.’ 

“Buyers are also in an environment where some things are hard to get, so they’re looking for retail locations that are problem-solving. It’s no longer prudent for retailers to be saying, ‘If I have it, I have it, and if I don’t, then it’s not something that I sell.’ 

“What buyers are looking for is the retail location to help them find that product they want or help them find a reasonable replacement for something and to really understand what the consumer is going through and helping them meet those needs.

“Nowadays, retailers have things like curbside pickup or free delivery so that the consumer can decide: ‘Do I want to go in the store, or would I really rather just pull up and have you throw something in my trunk?’ 

“And there are now many retailers that are connecting with their customers in a more visual way, saying things like:  ‘Let’s have a conversation. Let me show you what we have.’ 

“And they are also asking consumers direct questions like: ‘What is it you need – or can I answer any of your questions?’ 

“Retailers have a lot of options, and I really believe that they need to expand their thinking on how they can deliver to the consumer.”

Bottom Line:

• Be a problem solver for customers.
• Connect with your customers/have a conversation with them.
• Offer the “convenience perks”: things like curbside pick up and free delivery.

What advice do you have for retailers to create a better personalized journey for their customers? 

“I think the retailer needs to really think about who their customers are, how they buy, and what their customers want. And as a result of today’s technology offerings, retailers can create a much more personalized experience for their customers. I’ll give you an example of what I’m thinking…

“If I’m a retailer and I’ve got return customers and I know them, I should be reaching out to them and saying, ‘Hey, we’ve got some new items in the store. I would love to get on a video call with you so I can show them to you. And if it’s not something we have, I’m happy to go look for it.’ 

“That scenario is more of a one-on-one conversation that the retailer is seeking, not waiting for the customer to say, ‘I have a need,’ but reaching out to the customer and saying, ‘Based on your previous history of buying, we just got these items and I thought you might be interested in them.’ 

“So, between that verbal and/or video conversation, there can be a genuine retailer to customer connectivity.”

Bottom Line:

• Create a personalized experience for your customer.
• Look for innovative and unique ways technology can provide one-on-one conversations with your customers.

How do you advise retail clients what to do on social media?

“Retailers should not be out there selling their products on social media. I think what they should be doing is using social media to do things like Facebook Lives, where you show people how to do something, or you bring in an expert and have them share some sort of a tip where you give information that is valuable to your customers. 

“An example of a Facebook Live could be – if, say you were in the scarf business – showing people how to repurpose their scarves or how to tie their scarves or whatever you choose to talk about. 

“Also, get involved in the community. If you’re already involved in the community, share information about that via social media picture posting. 

“I also don’t think retailers have to be posting a lot; I think that’s a misunderstanding of social media. I believe retailers need to be posting consistently and their content has to be relevant to their audience. They want to think about what information would be valuable to their customers.

Bottom Line:

• Retailers should not be selling their products on social media.
• Use live options such as Facebook Live or Instagram Stories to reach customers
• Make sure the content you are posting to social media is relevant to your customers.

Reach Diane Helbig via the Helbig Enterprizes website.

And if you are looking for a partner to help you drive shoppers down the path to purchase, AdVic is ready to help you starting today. Reach us here, or fill out the short form below.

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Income-Generating API Strategies for Retailers

Sales is Not a ‘Churn and Burn,’ It’s a Partnership

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Members of the Ad Victoriam MuleSoft® Consulting Team attended the virtual conference and chose a few session highlights to share.

Session: Streamline and Scale Lending with API-led Integration

This breakout session provided a good understanding of how lending companies have addressed the need to deliver products and services with the use of a digital platform.

API-led connectivity plays a big part in lending-type MuleSoft applications, as this helps to define or refactor current business processes to help improve the overall end to end customer experience.

During the session, Truist Bank CIO, Ken Meyer, talked about how adopting MuleSoft is not just a technology effort, it requires the business to define all the requirements for the APIs that can then be implemented using MuleSoft.

With the use of APIs and MuleSoft, companies within the lending industry can unlock data from other systems, automate manual business processes, and drive innovation with more speed and agility.

Session: Revolutionize the Patient Journey in Life Sciences Through APIs

This session focused on how in today’s healthcare world patients are seeking virtual engagement.

Due to COVID19 healthcare companies are having to rapidly change and adapt to the growing virtual needs of patients.

The MuleSoft Anypoint platform is helping healthcare providers to quickly combine disparate systems with builder block APIs to drive interoperability. Traditionally IT teams would not be efficient enough to quickly build out new interrogations.

To support the healthcare industry’s needs, such as those that COVID19 has presented, the API building block approach with MuleSoft allows IT teams to build upon past phases to narrow the development timeline.

Session: Manage Changing Retail Operations with Real-Time Data

The main subject of the presentation was how retail has changed significantly in the last few months due to COVID19.

Kreena Mehta, Lead Software Engineer of Asics Digital showed how they used SAP and MuleSoft to streamline their operations and quickly adjust their supply chain to a more delivery-based model as opposed to the traditional brick and mortar.

MuleSoft made this easy with its API-Led approach because the existing processes did not have to be changed from the top down, just the targeted areas dealing with shipping/receiving.

The digital shopping experience is now the number one priority in the retail space due to more online shopping by consumers.

As a certified MuleSoft Anypoint and Salesforce multi-cloud consulting partner, Ad Victoriam’s integration experts understand the complexities of enterprise integrations, both on-premise and in the cloud. We simplify complex integration scenarios, integrate disparate systems, and provide a scalable architecture that your business can grow with – whether or not you are using Salesforce. So, if you are ready to connect your systems, we’re ready to talk to you today.

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