It won’t surprise anyone to know that migrating data from a legacy system to a Salesforce® solution requires some careful planning and execution. And after you’ve chosen your Salesforce migration partner, there are a lot of things to take into consideration. Thus, the reason for us reaching out to Salesforce Lead Technical Architect Richard MacDonald to get his expertise, guidance and some tips. What follows are some highlights from our recent conversation with Richard on the AdVic® “Salesforce Simplified” podcast. 

Understanding Your Data

We started our conversation by asking Richard what people need to keep in mind when they’re going legacy to a Salesforce solution regarding the data:

“I think the first thing to really call out here,” Richard remarked, “is the length and breadth of Salesforce as a platform means that you could be having solutions for obviously sales or service or marketing, any other areas. So, the first thing you want to know is what data are you even trying to migrate, right? Is this active customer information? Is this potentially more financial related information? Is it more marketing related information? That sort of thing. So, it’s definitely good to get an idea of, well, what is the actual data I’m moving, and where does it fit into my customer lifecycle?”

Planning Your Migration

We followed-up by asking Richard his thoughts on the important of carefully planning a migration to Salesforce:

“Obviously this can change a lot with the size of migration that you’re going to be performing,” Richard said. “We can have customers that have many hundreds of records of customer information up to enterprises with millions of customer records. So, there’s definitely going to be a cutover point. I know that some companies in the past have tried to run two systems alongside each other, but there’s definitely going to be a cutover point where you’re going to tell your users, okay, hey, access to this system has been cut off because now you’re on this Salesforce solution.

“So, there’s definitely a plan that you are going to want to draft up, a project if you like, around how you’re going to move the information. And then of course, other considerations like any customizations you’re going to make, and then of course, building those and testing those. So, a few different steps.”

Cleaning Your Data

Some might say that cleaning your data when you’re going from a legacy system to a Salesforce solution might just be the biggest step in the process. And that might actually scare a lot of people, so we asked Richard what should be taken into consideration for this step:

“Yes, it could definitely sound very scary,” Richard remarked. “And I think that many people with experience of systems, whether it’s Salesforce or other legacy systems, as time goes on, your requirements change, things change, your data entry points change, and as a result, you can have bad quality data there just from different phases of what you’ve used the system for. So, it’s very important to clean the information because essentially when you’re moving to a new setup, especially with Salesforce, where we have data validation requirements around which information is required to be there, it really is a best practice to ensure that your data is in a consistent and clean format before being moved across.”

Training Your Users

Many people talk about the struggles that they encounter with adoption after a migration. So, when it comes to training your users, Richard stressed the importance of this step:  

“It’s critical,” Richard exclaimed. “You’re going to have a length and breadth of users, some of which are familiar with the general UI of Salesforce, and some of which are not. So, obviously you want to make sure that anyone who is starting to use a Salesforce solution has a good understanding of what they’re going to be doing. Now we have a free to use learning platform called Trailhead, which is absolutely amazing for learning some of the core Salesforce features and functionalities.”

Listen to the full “What to Know When Migrating Data to Salesforce From a Legacy System” podcast. 

Is your business considering a Salesforce implementation? You will want to seriously consider a consultant who is not just interested in building your next project but wants to build your business for future success. The AdVic team, which is 100% U.S.-based and works on your hours, is ready to start your project today. Reach us here.

Related Resources:

Equipment Manufacturer Replaces Legacy Systems and Thrives

What to Know When Migrating Data to Salesforce From a Legacy System (Podcast) 

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The post What to Know When Migrating Data to Salesforce From a Legacy System appeared first on Ad Victoriam Solutions.

The Twiddy Challenge

Twiddy & Company is a family-owned and operated vacation rental management company. They are located in the beautiful Outer Banks of North Carolina. They have been providing quality service and Southern hospitality for over 40 years. Specifically, Twiddy offers over 1,100 vacation rentals throughout the Outer Banks of North Carolina.

Twiddy’s technology challenge centered on having several separate legacy systems that each managed a specific aspect of the business. This forced the company to manually stitch together an aggregated view of their data. That consumed valuable analytical resources and causing loss of productivity. As a result, they were performing many manual processes to make their technology systems work together. This lengthened response times, created missed opportunities and made it harder to communicate efficiently with guests and owners.

The AdVic Solution

After a thorough analysis of Twiddy’s systems, challenges and detailed discussions of their end-state vision for a modern platform, the AdVic consulting team led the implementation of a complete Salesforce solution that included:

• Salesforce’s Service Cloud and Marketing Cloud in Lightning Experience
• Integrating Twiddy’s backend reservation system with Service Cloud to create an integrated view of all customer information in one central location
• Replacing their email request/sales inquiry system with Service Cloud functionality
• Configuration of objects to capture the required data for analysis
• Custom-built reports and dashboards for quick access to actionable data
• Providing end-user and admin training on system maintenance

“AdVic has been a wonderful thought partner. Their entire team has been extremely helpful. They listen to our problems, present solutions, and help us integrate our disparate systems into one comprehensive Salesforce ecosystem. We’re finally implementing what we’ve been dreaming of – one truly integrated technology platform to help us deliver best-in-class Southern hospitality.” Blake Stockslager, CIO, Twiddy & Company

Connected Systems Yield Results

So, with their newly implemented Salesforce system now operational, Twiddy is starting to see results. Marketing Cloud-enabled data segmentation has given them targeted messaging and campaign execution. That eliminated the need for sales to manually aggregate and clean the data. Twiddy has also been able to automate marketing campaigns through the use of Marketing Cloud Journeys, which frees up their marketing team to focus on new, high-value initiatives.

Other highlights of Twiddy’s new, integrated technology platform include:

• Sales teams can now view and act on marketing campaign information within Sales Cloud making marketing history readily available
• Data is now captured in new custom objects increasing data visibility and personalized marketing outreach
• With newly installed Sales Manager Dashboards, sales reps can now view KPI’s so they can better manage and drive top event-related Opportunities.

Is your company not thriving the way you know it should? Are you trying to survive in a disconnected data systems world? Ad Victoriam’s certified Salesforce consultants are ready to remedy that for you. Let’s talk today!

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