In this insightful episode, podcast host Mike Boyle and Paul dove into the state of B2B marketing in 2024 and forecast trends for 2025. They also talked about how AI transforms the marketing landscape, the shift from SEO (Search Engine Optimization) to LMO (Language Model Optimization), and the importance of community in demand generation. 

In addition, we explored the critical role of CRMs in modern marketing, including best practices for leveraging these systems effectively. 

Here are some audio highlights from our conversation.

B2B Marketing Trends for 2025 – Part 1

The conversation with Paul started with his look back at the B2B Marketing trends that were most prevalent in 2024 (Hint: AI, AI, AI…). He also looked into his crystal ball with his trend prediction for 2025. Here’s the ‘big” one…

B2B Marketing Trends for 2025 – Part 2

So, now that you have been warned about LMOs (Language Model Optimization) in Part 1 above, Paul looked further into his 2025 crystal ball and informed us to be ready for more AI agents, vertical videos, and lo-fi content.

Marketers and CRMs – The Biggest Challenge

As we moved into the marketers and their relationship with CRM portion of the podcast, we asked Paul about the biggest challenge marketers face when it comes to effectively using CRMs, and how poor data management contributes to this. Here’s what he said…

The Importance of a Clear CRM Strategy

We asked Paul his thoughts on the importance of companies having a clear CRM strategy, and he said that the biggest risk companies take in the beginning is treating it like an old-school Rolodex (look it up, kids!). 

Listen to the entire B2B Marketing Strategy: CRM, AI, Challenges & Trends podcast episode.

Related Resources:

The Role AI & GenAI Are Playing in Today’s B2B Marketing

Maximizing Your CRM Investment: How Budget-Conscious Businesses Can Make the Most of Salesforce

Why Traditional CRM Falls Short in Healthcare

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The post Revolutionizing B2B Marketing with CRM, AI, and Market Trends appeared first on Ad Victoriam Solutions.

Michael Hudlow, a leader in business transformation and corporate innovation – and an expert on the topic of CRMs – was a recent guest on the Ad Victoriam Salesforce Simplified podcast and talked about common, but not always obvious reasons people don’t use and adopt CRMs, including Salesforce CRM. Michael is also the author of the books, “How Not To F*ck Up A CRM System: Learning From Others Mistakes” and “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI.”

Here are some audio snippets from our conversation with Michael.

Reasons People Resist Using or Adopting a CRM System

“A level of paranoia” is one thing Michael says contributes to people resisting using or adopting a CRM system such as Salesforce.

How Culture and Communication Create CRM Adoption Roadblocks

We were curious to know Michael’s thoughts on how a company’s existing culture and communication styles can oftentimes inadvertently create roadblocks to CRM adoption. There are a few things here that may surprise you!

Underestimating the Potential Benefits of a CRM

Oh, those pesky misconceptions! Michael shares his thoughts on some of the common misconceptions about the value proposition of a CRM that leads people to underestimate its potential benefits.

Trusting Data Accuracy

Can a lack of trust in data accuracy or security within the company lead to resistance to implementing a CRM system? Here’s Michael’s take on that hot topic…

How AdVic Can Help

Adding a CRM can serve as a key driver of digital transformation for your company, and the Salesforce® consulting team here at AdVic® has years of experience implementing and integrating systems with great success. Perhaps we can help you make the case to your stakeholders about the benefits of a CRM. We’re excited to get you there! Next step? Let’s talk!

Related Resources:

Tracking People. Places and Things with CRM – Podcast
Turn Sales into Selling Machines with CRM, AI, and More – Podcast
How to Convince Your Stakeholders It’s Time to Get a CRM

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