YANMAR Empowers Sustainable Future

Yanmar Empowers Sustainable Future

In November 2017, Ad Victoriam partner, YANMAR America, a leader in the design and manufacturing of diesel engines and diesel-powered equipment, opened the doors of their 50,000+ square foot YANMAR EVO//Center. The facility was designed specifically to help empower the YANMAR global mission of creating a sustainable future.

The EVO//Center features a product showroom/museum and a 300-person auditorium. Inside there's also a state-of-the-art training academy, training labs, private meeting/event space, indoor and outdoor common areas, and a product demonstration field. These spaces are designed to provide state-of-the-art training. They also support the local community with an active calendar of events focused on empowering sustainability.

With a Mission Statement that reads: “The EVO//Center strives to evolve the mindset of our customers, dealers, employees, and community by serving as a place of collaboration and education dedicated to sharing solutions for empowering sustainability,” the facility specifically raises customer satisfaction through a training program that:

  • Provides industry-leading training for our dealers, employees, and customers
  • Employs a highly skilled training staff
  • Continually develops curricula to meet the needs of our dealer network
  • Offers various types of training beyond technical training (sales, finance, parts, etc.)

In addition, the EVO//Center interacts with their community by:

  • Hosting community activities focusing on sustainability
  • Providing facilities and tools for businesses and the community to engage and collaborate
  • Offering training to individuals outside the YANMAR Dealer network
  • Educating children on sustainability and food production via school field trips

YANMAR Fosters Sustainable Future

It's one thing to say you “foster sustainability,” but through their EVO//Center, YANMAR has put it into practice by:

  • Signed “Partners in Education” agreements with several local schools. They host students from these schools and teach them about the importance of sustainability through engaging activities and games.
  • Hosting “sustainability-themed” community events such as garden symposiums and farmers markets. They are currently working with a local farm to install and maintain an apiary on the campus. Bees are a critical part of sustainability; keeping bees on campus will allow them to teach kids and adults about the important role they play in our ecosystem.
  • YANMAR//Academy not only teaches their dealers how to better serve their customers, but it also hosts a variety of business management courses designed to help our dealers be successful and self-sustaining.

“Our goal, therefore," says YANMAR EVO//Center Marketing and Events Manager Todd Grondzki, “is to have the best-trained dealer network in the various industries we serve. We also want to generate awareness for YANMAR and our mission of “a sustainable future” within the local community. We hope our efforts will empower the local community to be more sustainable in their homes, businesses, and everyday lives."

As a Certified B Corporation, Ad Victoriam Solutions donates our resources to create a better world for our employees, community, clients, and the environment. That's the reason we are so excited to partner with YANMAR America. Beyond our business relationship as a Salesforce implementation consultant, we're working on future sustainability projects that meet both of our missions.

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AdVic Partnership: Not Just a ‘One-Off Project’

YANMAR Ad Victoriam Partnership Salesforce Implementation

The YANMAR America and Ad Victoriam Solutions (AdVic) partnership dates back to May 2017 when YANMAR, a recognized leader in the design and manufacturing of diesel engines and diesel-powered equipment, was referred to AdVic directly by Salesforce.

“When choosing AdVic, we were very guarded against repeating our previous Salesforce failures,” recalls YANMAR Business Systems Manager, Brian Williams. “We shared these past developments and adoption challenges with Salesforce, and asked that they provide us a partner with a strong skill-set, reputation, and experience in our industry.”

The YANMAR Challenge

YANMAR was utilizing Microsoft products and two non-relational legacy technologies. Their goal was to synchronize, standardize and simplify their key operating procedures while improving product management.

“Our company had a major gap in the way that we cross-functionally shared customer information,” YANMAR Business Process Improvement Manager, Delaney Langston recalls, “and this gap continued to grow over eight years as our customer base increased. We needed to find a better, more efficient way to manage customer information.

The AdVic Resolution

“Our kickoff project with AdVic was our Salesforce launch (you might say re-launch),” Williams remarks. “AdVic came in and had already self-researched background information about our company, which was a great first impression. To get ready for our Salesforce launch, AdVic came onsite and met with us to learn more about our business. Over the next several months, we engaged in detailed discovery sessions to cover our end to end business. Development and UAT (User Acceptance Testing) followed, which led up to our Salesforce user training and launch. This was a major kickoff project that reiterated who AdVic was, and had us dreaming and believing that bigger things were possible.”

To attack YANMAR’s challenge, the AdVic team initiated a full-scale plan that included:

Lightning UI Customization and Deployment

Designed custom Lightning components to simplify tasks and increase productivity. Improved management of the product life-cycle, inventory levels, and damaged goods.

Single Platform

Seamless integration of existing legacy systems with Salesforce Sales and Service Clouds to synchronize data and processes to provide a comprehensive view of business performance.

Sales Extension

Implemented Salesforce Mobile to accelerate sales fulfillment and improve customer satisfaction anywhere anytime.

Continuous Improvement

Custom designed case resolution process and a methodology for converting cases into sales opportunities. Created automated response time milestones to enable immediate management intervention for higher customer satisfaction.

Looking back, Williams says, “We had little CRM experience before working with Ad Victoriam. They had manufacturing experience so we knew they would understand our high-level needs and business model. After they performed their thorough fit/gap exercise, we moved forward with Salesforce as our solution. Their communication and project scheduling were prompt and flexible. It was a great experience.”

It's a Partnership, Not a One-Off Project

“Do your homework,” Langston advises. “Make sure you research implementation partners to understand what their skill sets are, who else they have worked with and that they are the right fit for your company’s long-term goals and objectives, not just a one-off project.”

She adds, “One of our organization’s key objectives is to develop a single source customer platform. We recently kicked off our Salesforce Partner Community Project with AdVic, which will expose information regarding online ordering and status, dealer inventory, warranty, technical support, marketing funds and rebates upon its initial launch. As part of our discovery for this project, we have also discussed and brainstormed future phases of this Community to further enhance and expand the customer’s experience.”

“The current relationship is strong,” Langston concludes. “AdVic has been a huge support with our Salesforce.com implementation not only on the day-to-day usage side but also with developing a plan to continue the growth of our Salesforce org to meet the needs of our company’s internal and external stakeholders. AdVic is our partner both now and in the future, as we continue to roll out new features in our Salesforce org.”

If you are looking for a Salesforce consultant who is not just interested in building your next project, but who wants to build your business for future success, contact Ad Victoriam. 

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