4 Big Data Strategies that Can Improve Your Company

4 Big Data Strategies that Can Improve Your Company

Data is an essential part of most companies; however, in the last five years, data collection has evolved. Previously, companies would be required to collect their data daily and load it into a database. Today, click-steam data collection is more common. This method of data collection has led to an explosion of data sources and the creation of what we call “big data,” and as a result, data strategies are becoming part of many companies business focus.

The existence and complexity of big data has led to a need to be able to contain and process such massive quantities of information. In order to accomplish this monumental task, companies must develop a big data plan for managing, storing and using the flood of information.

Here are four common big data strategies business implement to do just that:

Strategy A: Use Performance Management for Organization

Performance management (PM) creates a way to understand the big data that naturally flows into a medium or large-sized company. PM uses both a series of pre-determined queries (to organize the data sets) and multidimensional analysis (a process of grouping big data into categories including dimensions and measurements). Moreover, PM systems can hold years of a company’s data, which can then be used for any number of reports and graphs to analyze business trends.

Strategy B: Make Data Exploration Work for You

Data exploration uses experimentation (specifically of website components to achieve high traffic conversion rates) and statistical data to answer questions about the health of a company. In terms of experimentation, companies can use data exploration to determine which website mockup will perform best, which content will be most useful to users, which landing pages and/or designs will lead to clicks, etc.

Strategy C: Analyze the Impact of Social Media

Social analytics is becoming increasingly important to companies as an increasing amount of data is being drawn from social media platforms. For example, a good deal of data comes from reviews via Facebook, Yelp and Twitter. Recently there has been an influx of mobile apps, like Foursquare, that are also generating a lot of data. Measuring the engagement of customers using these social platforms is a great way to stay ahead of the competition who may be ignoring this crucial data source.

Strategy D: Decision Science

Like social analytics, decision science takes non-transactional data and experiments with it to enhance a company’s decision-making. Often this type of data comes from consumer ideas, as well as product reviews. Decision science data, unlike social analytics, is used to test company hypotheses.

As the Ivey Business Journal states, managers don’t have to just pick one big data strategy, rather “the most effective companies leveraging big data today are combining strategies.” Implementing an effective big data strategy is about finding the best combination of data management practices to fit your individual company’s needs.

Here at Ad Victoriam Solutions, our big data and data intelligence consultants can not only help you map out a data management plan, we also provide the solutions and help you need to get the job done. We’re with you from start to finish!

If you require data strategies for translating data into useful solutions for your business, browse our blog or contact us and we’ll devise a way to enhance your company and solve all of your cloud-computing needs.

How Salesforce® is Winning the Race to Cloud Superiority

Cloud Computing Salesforce

Salesforce.com is kind of a big deal. In fact, the cloud-based enterprise software has been ranked in Bloomberg Businessweek’s number 2 spot on their list of 50 top performing companies in recent years. Salesforce® reached this top spot by outperforming their nearest competitors: Oracle, SAP and Microsoft.

Between 2010 and 2013, Salesforce’s stock prices increased by 170 percent. Additionally, CEO Marc Benioff has even bigger plans for the future, promising to increase the company’s portfolio through enhancing sales of cloud computing technology, breaking into the arena of human resources, increasing mobile app development and improving customer service.

Benioff also feels that Salesforce® is performing better than its competitors because Oracle, SAP and Microsoft aren’t true cloud computing companies; whereas Salesforce® has worked to build a market in the area of cloud computing from the ground up. In addition, Salesforce® has proven to be very successful in their efforts to break into other countries around the world, thus allowing for continued expansion.

Another reason Salesforce® has become such a contender in the race to cloud superiority is because they have expanded their client pool. Previously, Salesforce® was well established as a supplier for smaller companies; however, now they are landing contracts with much larger companies. In fact, Salesforce® now has contracts with most of the large SAP companies, including Philips, Wells Fargo, American Red Cross and others.

Moreover, Benioff takes pleasure in knowing that his company has a wide variety of differently sized clientele. This is because he’s heard too many horror stories of companies who ran into aground when trying to execute big deals that became “lumpy.”

“We’re not a big customer story, we’re not a small customer story,” Benioff says. “We have a full portfolio of customers.”

What’s Next for the Cloud…

For Salesforce®, marketing is a newer frontier, as they’ve just begun to start promoting marketing software. Benioff hopes that Salesforce® will be able to stand out from the crowd by providing a competitive marketing line, which they will build through acquisition. (Speaking of acquisition, last year Salesforce acquired number 1 ranked Buddy Media – the driving force behind companies placing Facebook ads – as a part of their push to venture into the world of marketing.)

Ultimately, the key to Salesforce’s success in recent years is that it works for businesses of all sizes and shapes. To see how this top enterprise solution can work for your business, contact the Salesforce® consultants at Ad Victoriam today.

Additionally, you can find other helpful tips on how to streamline your cloud-based technology by browsing our blog.

5 Steps to Creating a Killer Customer Survey

5 Steps to Creating a Killer Customer Survey

As a business manager in charge of making key decisions for your company, sending out customer surveys is one great sales strategy for gathering information about what your patrons want and need from your business, as well as find out how they liked the services or products they’ve already received from you. Surveys can also provide valuable insight into your customers’ experience(s) while on your website.

It is important to understand, though, that there is a right and wrong way to create a customer survey. A good survey gets you the answers you require without inconveniencing or confusing the customer; a bad survey results in skewed data and annoys your loyal patrons.

Need some tips to get started? These five suggestions can help you create a winning survey for your customers:

1. The order of questions does matter.

As you put together your survey, make sure the first question is how the customer rates their interaction with your business because this is your most important data point. Putting any question above this one risks letting them influence your customer’s answer to their overall experience.

2. Give your customers room to express themselves.

Rather than just providing multiple-choice answers, you should also allow your customers to write their own responses or details about their interaction somewhere in the survey (often at the end).

3. Be mindful of your word choice; it matters.

The words and phrases you choose for your survey can make a big difference. Avoid using vague words like “good” or “bad,” which don’t provide usable information. Rather, use descriptive language like “loved it” or “will not repurchase.”

4. Ensure your questions are clear and understandable.

In addition to being careful with the words you use, you should also ensure that the question(s) you’re asking clearly convey the information you wish to know. A confusing question will only frustrate people who are taking the survey.

5. Design a customer survey that provides you with meaningful data.

While your questions should be clear and simple to understand, you also need to make sure that they are necessary. Only include questions that will result in useful customer data. The shorter the survey, the more likely people will finish it.

Learning what your customers need and want from your business is one of the keys to success. These five suggestions are by no means an exhaustive list of ways to make a killer survey for your business; however, they’re definitely a good start!

Ad Victoriam can help make your business more successful by showing you how to analyze key business data to make more informed business decisions. Browse our blog and website to learn more about us and how we can help your company streamline your cloud-based technology and processes.

A Glimpse into the Growth Pattern of Cloud Analytics

business intelligence & cloud computing

Developments in cloud systems, services and SaaS apps have come a long way in the last decade. Cloud-based analytics and intelligence are quickly becoming an integral part of many businesses around the world.

The last ten years or so companies like Salesforce, Microsoft, SAP, Oracle, Google and Amazon have all taken their businesses and their products to the cloud. Chances are this is just the beginning.

As social networking and computer-based marketing have risen in popularity, it has allowed even more data to accumulate in the cloud. This has led to various SaaS (Software as a Service) marketing options to rise in popularity as well.

The everyday use of technology in society has a huge influence over the prevalence of cloud computing—namely the volume of mobile apps used on smartphone and tablets. As mobile app usage increases, the need to store and analyze all of this data becomes more imperative than ever.

Benefits of Big Data Cloud Analytics

Offsite cloud storage and analytics are already becoming a part of the main stage of enterprise technology solutions. You just have to see the business versions of Google Drive and Dropbox to see that. In fact, Constellation Research found that cloud data sources have grown over 450% since May 2014.

However, on-premises vendors are also seeing huge jumps in popularity (as much as 210% since last year). For example, Tableau Online has become its vendor’s quickest growing software. In addition, Amazon Redshift, Google Analytics, Google BigQuery and Salesforce (respectively) have also seen huge jumps in growth.

Clearly, both on- and off-premises analytics solutions that have the capability of connecting to the cloud are becoming highly desired by businesses in all industries. Why? After interviewing over 50 companies, here’s IIA Director and Harvard professor Tom Davenport found:

  • Cloud-based analytics is cheap. “Virtually every large company I interviewed, however, is employing big data technologies not to replace existing architectures, but to augment them.” Rather than start from scratch, companies are able to “repurpose” existing IT infrastructure and reduce their overall BI costs.
  • Big data is fast. Though they can handle immense quantities of data, most cloud analytics products are extremely quick. This enables business managers to make fast, smart decisions.
  • New products and services keep on coming. Big data analytics software is also appealing to businesses because they continually come out with updated products and services. This allows companies to continually advance their BI capabilities without much investment in entirely new hardware.

Where do you go from here? With cloud computing, anything is possible. Sure, there is room for cloud computing services to improve, but with constant updates these solutions are becoming secure, faster, cheaper and more capable of providing you and your business with the space you need to run your business.

To learn more about Ad Victoriam’s – a leading technology consulting firm based out of Atlanta, GA – we invite you to browse our website and contact us to find out how we can help your company streamline your cloud-based technology and processes.

Continue browsing our blog for more insights into making your enterprise technology work for you.

4 Strategies for Developing a Strong Cloud Infrastructure

4 Strategies for Developing a Strong Cloud Infrastructure

More companies today are turning to cloud computing, not just to help their businesses reach their customers easier but also to be competitive. Chances are, businesses who fail to embrace the cloud will be left behind. Companies need to develop a strong cloud infrastructure.

A recent IBM Institute survey discovered that 71% of businesses feel their IT infrastructure gives their business a competitive boost within their niche; however, many of those same executives feel they can’t keep up with the ever-growing advances in mobile, big data, social media and cloud strategy.

For executives trying to pull their business ahead in terms of cloud infrastructure, here are four tips to give them a firm foothold:

  1. Make the cloud tangible
    One problem many customers have with the concept of cloud computing is they still think of it as a concept. This is particularly concerning when it comes to what the cloud will look like in the future.According to Gartner, Inc, one speculation is that the more successful clouds will be hybrids. In other words, one cloud will be made up of multiple platforms, with some being internal and others being external.
  2. Customers are the best assets
    Customers don’t simply purchase what a business is selling, but they also dictate what a business will sell in the future. For this reason, businesses will want infrastructures in place that will help analyze their customers’ purchasing habits to know what to provide in the future.
  3. Consider a Cloud Service Brokerage
    A CSB can help assist keep cloud consumption in order. One CSB tactic businesses can implement is an enterprise approach. This can be done by modifying any processes and tools they’re already using. Two such processes or tools include service catalogs and internal portals.
  4. Be ready for Murphy’s Law
    If it can go wrong, it probably will; however, if a business plans for the ‘what-if’s,’ they’ll be able to survive when IT hits the fan. In order to do this, businesses will want to employ predictive analytics, which will help to identify where a problem is most likely to arise.

This, of course, is not an exhaustive list of how businesses can set up a strong cloud infrastructure, but it can help you hit the ground running. Keep in mind though that success in the cloud-computing world may require development of cloud-specific applications.

Another asset to consider when planning your cloud infrastructure is Ad Victoriam Solutions. To find out more about us, we invite you to continue browsing our website and blog, or contact us and let us give specific answers to your specific questions.

Welcome to Ad Victoriam’s Blog on Cloud Strategy, Data, Salesforce and more!

cloud computing

Welcome to the blog of Ad Victoriam Solutions, a leading IT strategy consulting firm headquartered in Atlanta, GA, specializing in cloud computing technology, cloud software integration, and Salesforce and data intelligence solutions for enterprises big and small.

Led by experienced IT consultants, Ad Victoriam understands that business managers often have questions about their technology solutions or difficulty making universal enterprise technology conform to their company’s individual and unique needs.

Salesforce, for instance, is one of the most popular CRM applications in the world. And yet, few businesses are even aware of the many advanced functions it offers that can provide the most benefit, such as creating custom reports on more than 2 objects at once or capturing analytical “snapshots” of sales data to see long-term trends.

As a technology consulting firm, we see unused potential in the IT departments of many businesses that come to us for help and we want to help! We are eager to share our insights and advice with not only our loyal clients, but also with the public at large so that businesses might make the most of their existing technology assets.

Thus, the Ad Victoriam blog was born…

Not only is our vision to use this blog platform as way to share our insider’s perspective on leveraging custom-tailored cloud solutions to work for you, we also aspire to communicate industry and company news to our current and prospective clients.

Our goal is that each time you leave this blog, you’ll go away with a little better understanding about who we are and the innovative strategies we employ every day to meet the technology needs of successful businesses all over the country through our expertise in:

We invite you to browse our blog for topics that might interest you, as well as visit our main website to learn more about who we are, what we do and why we do it. We will be posting to this blog regularly, so please be sure to check back in with us often and share the content with co-workers and friends.

If you ever have any questions about our content, company, products and/or services, don’t hesitate to contact us and we will get back to you as quickly as possible.

We’re here to serve you, so enjoy our blog!