In the first two blogs of this series, we made the case for why companies should consider becoming B Corp certified and the best practices for tackling the B Impact Assessment. This final article will help you with the next step on your journey. We will help you figure out what to do next and how to maximize your certification.
Once you’ve passed your audit and signed the Declaration of Interdependence, take some time to pat yourself and your team on the back. As every B Corp knows, this process isn’t easy. But you are now among a committed group of almost 3,000 companies around the world who believe in using business as a force for good. That is worth celebrating and shouting from the mountaintop.
But once the champagne is empty and your victory lap complete, you’ll have the same thought many of us had after we finished the certification process: Now What? That’s right, it’s time to figure out what to do next. Here are the easiest ways to get your employees and yourself involved:
Activate Your B Hive Account
Once certified, your company will have access to the B Hive, an online community of B corps. There, you can join channels and jump into all kinds of conversations, from B2B Networking to Community Offers, B Hive offers new B Corps a great chance to start meeting others in the community. It is here you will find out about great calls, like the B2B business development call and the B Culture call where thought leaders get together to solve commonly encountered problems. Put rather simply: Sign up, log in, and start posting.
Join Your B Local
Find your nearest B Local and get involved. Sign up for a committee, attend the networking events and get to know your fellow B Corps. These events are great for business development, idea sharing, and collaborations. B Locals also host annual Leadership Development Conferences (BLDs) that are worth the price of admission.
At Ad Victoriam, we were so eager to get involved after our certification in January 2018 that we attended both the B Summit in Amsterdam and the Champions Retreat in New Orleans. We didn’t know what to do next and there wasn’t (yet) a B Local in Georgia. We left Amsterdam in awe of the companies and people we met, the convictions they felt for their purpose, and their dedication to improvement. New Orleans was more of the same. Even more companies doing great things that left us inspired to increase our mission and accomplish even more in 2019.
Whatever You Do, “Just Get Involved”
When Ad Victoriam first got certified, we asked B Corp champion, ArcBenders Founder Christina Noel, what to do next. Her response was simple, “Just get involved any way you can and you will figure it out from there.” So my advice is her advice. Be active on B Hive, plug into your B Local, attend the Champions Retreat and even the B Summit. Network, volunteer and sign up for the different calls. Get involved and you will find your own answer to what’s next.
Meanwhile, sign up for our upcoming webinar (Thursday, August 22, 2019, at 2 p.m. EDT). We will share everything you need to know about becoming a B Corp. This is not a sales pitch, just one of the ways we are giving back.
In the first installment of this series, we focused on the reasons why you should consider pursuing B Corp certification for your company. From raising capital to attracting new clients and employees, this gold standard of Corporate Social Responsibility accreditations offers a wealth of benefits. But now it’s time for the difficult part, taking the assessment and reaching the needed 80 points. We’re here to alleviate any concerns you have and provide you with a roadmap for success.
In an article written by Berrett-Koehler Publishers, the publishers of Ryan Honeyman’s B Corp Handbook (and the newly released 2nd Edition) discuss the author’s five-step approach. We’ve amended this tried and true process to include one extra (and FREE) step that can make the process much more manageable.
Establish a Baseline by Taking the B Corp Assessment
This first step is a simple one. Go here and take the assessment (BIA). Fill out some basic information about your company to get started and then complete the different sections. The BIA is broken up into five different sections: Governance, Workers, Community, Environment, and Customers. Complete each section and it will give you your score. If you have 80 points, skip the rest of these steps and move ahead to the next installment in this series. If you are like the rest of us who scored less than 80, that’s OK. Keep reading and we’ll help get you over the hump.
Engage Your Team
In your first go-around, you may not have had all the answers at your ready disposal. For example, you might have a facility manager or a controller that has all of your energy and water bills. Or you might need your procurement manager to investigate the diversity and locations of your major suppliers. Organize all the information you need in a central place (we recommend a Google Sheet to allow real-time collaboration) and delegate tasks to your team. Once you receive everything back, update your assessment and receive your new score.
Added Step: Recruit Free Help from a Local College or University
Running a business isn’t a part-time job. And we realize there is a multitude of things that can rank higher on your priority totem pole than your B Corp certification. Lucky for you, colleges and universities across the country have created concentrations, certificates, and programs that require a B Corp project to successfully complete. In the southeast alone, NC State University, the University of Georgia, and the University of Florida facilitate B Corp projects each semester.
At Ad Victoriam, we worked with MBA students from the University of Georgia to do a lot of the heavy lifting. The students helped write our employee handbook and identify some of the low- and mid-hanging fruit to help get us closer to the needed 80 points. They were then able to identify other potential opportunities and provided us with a cost/benefit analysis for each item so we could make our own decision based on what was best for our business. We highly recommend utilizing a university-run program to help you achieve your B Corp certification.
With your team engaged and your students ready to help, it’s time to create a plan. If you are working with a university, they will have a roadmap and plan they can adapt to your company. If you don’t have the luxury of student help, there is a simple three-step approach we recommend:
Identify low-hanging fruit: Go through the assessment and identify items that require as little as a tweak to your employee policy handbook. For example, enacting a policy that requires employees to rent hybrid vehicles when traveling for business, or encouraging remote meetings work to reduce your carbon footprint. Start with these and then we can get out the step ladder to reach higher.
Identify mid-hanging fruit: These are the pieces that require a little more thought and effort. This would include things like implementing a volunteer time off policy or writing a supplier screening questionnaire.
Make a go/no-go decision on the most difficult pieces: Quite intuitively, a large chunk of points are available on the more difficult questions. For us, there were some major decisions that had to be made with regard to cost (time, effort, and/or money) and benefit (recruiting and/or retaining employees). Beyond the reasons already mentioned for working with a university program, this part of the process is where they can really help.
Implement Your Plan
Using your plan as an outline, start building out the documentation (e.g. handbook, policies, etc) and enacting the changes (e.g. rolling out your new policies to team members, picking a 401k provider, etc.). Once again, the students can be a big help in this part of the process as they can do a lot of the heavy lifting. But there are also a ton of other resources available to you, like those provided by B Lab or from the B Corps in your region (get connected here).
You’ll notice as you take the assessment that questions can be marked for later review or as a future goal. Even after you hit the 80 point threshold, continue to use the assessment as a tool to improve your company.
Following these simple steps will get you well on your way to certification. When you hit snags and roadblocks, don’t be afraid to reach out for help. Whether you get assistance from university students or from a local B Corp (or both), you’ll find that this community is generous with their time and eager to help.
Meanwhile, sign up for our upcoming webinar (Thursday, August 22, 2019, at 2 p.m. EDT) that will share everything you need to know about becoming a B Corp. This is not a sales pitch, just one of the ways we are giving back.
It’s 2019 and times have changed in the business world. More and more every day, becoming the gold standard of Corporate Social Responsibility (CSR) is taking on a bigger role in C-Suite conversations.
No longer does the economic philosophy of Milton Friedman, to serve fiscal shareholders above all else, dominate the landscape. Customers and employees are demanding that the corporate world serve all stakeholders, including their employees, communities, and the environment. The number of companies listening is increasing. They have begun incorporating CSR initiatives into their day-to-day business operations. But with everyone doing it, how can you make your company stand out and work towards becoming a “gold standard of CSR?”
B Corps are for-profit businesses that have a proven (and certified) commitment to serving all stakeholders. They use business as a force for good, ensuring fair pay and benefits to a diverse and inclusive workforce. They also promise to be good stewards of the environment. That means they are actively serving in their communities, and believing purpose and profit can harmoniously coexist.
However, the process isn’t easy, but as the saying goes, if it was then everyone would be doing it. But it is worth going after. In the first of our three-part series, we’re focusing on five reasons your business should consider B Corp certification.
1. The Gold Standard of CSR: A True Differentiator
In a workforce and consumer base increasingly dominated by millennials, people are demanding more than just profit from the companies they buy from and work for. Consumers and potential employees are more likely to sniff out blatant “greenwashing.” Defined by Investopedia, “greenwashing” is “an attempt to capitalize on the growing demand for products that are environmentally sound.” Meaning “they are more natural, healthier, free of chemicals, recyclable, or less wasteful of natural resources.”
But with B Corps, the research and investigation into the legitimacy of a company’s claims have already been performed. After the company completes the B Impact Assessment (BIA), on which a company must score 80 out of a possible 200 points, B Lab, the nonprofit accreditation body that certifies B Corps, performs an audit of a company. The handbook and its policies are reviewed, numbers are verified, and many times, an on-site audit is performed. Succinctly put, B Corp certification is to for-profit business as Fair-Trade is to coffee or certified organic is to milk. The B logo is seen as a stamp of legitimacy on your CSR efforts.
2. Raising Capital
An often overlooked feature of B Corp certification is the ability to seek out investments in your business. According to Forbes, “The Global Impact Investing Network’s most recent estimate for the minimum size of the impact investment market doubled to $228 billion in assets under management, up from $114 billion in 2017.” More and more investors are looking to diversify their portfolios beyond industry. They want to include companies with environmental and social goals, following global standards like the United Nations’ Sustainable Development Goals.
As investors scramble to find investment opportunities that align with their personal values, “B Corps may attract capital better than non-b-businesses,” according to an article in Fast Company. In the article, Abi Barnes, the author of “An Entrepreneur’s Guide to Going B,” published by the Yale Center for Business and the Environment, alluded to the B Corps’ ability to differentiate themselves to attract these investments. He stated that “in an era of ‘greenwashing’ and misleading labels, certified B Corporations and benefit corporations help consumers identify trustworthy companies.”
One of the biggest benefits of B Corp certification for a growing company is the ability to lock in your mission. When Ad Victoriam Solutions went through the assessment, we only had eight employees. We had to implement a lot of new policies and practices. More importantly, we had to envision what we wanted our company to look like as it grew. Fast forward three years and we have almost 70 employees and our vision is our reality. The mission and purpose are now baked into the DNA of our organization.
When we make strategic decisions, our status as a B Corp influences our direction. Whether it is how we recruit employees to ensure a diverse candidate pool or deciding on whether we want to take on a new client based on their mission and values, our certification weighs heavily on everything we do. And knowing that B Lab requires member companies to re-certify every three years ensures we are always thinking of a decision’s impact on everyone.
The truth is, not just focusing on the bottom line has been good for business. Since Ad Victoriam started the process three years ago, we have doubled our revenue every year.
4. Best Practices, Industry Standards, and Benchmarks for Improvement
An unexpected byproduct of B Corp certification is the inspiration from the B Community to always strive for more. There will always be another B Corp doing more than you for their employees, the environment, and their community. Allowing these companies to inspire you to deepen your commitment opens the door to becoming an even better corporate citizen. Being open to measuring your company’s performance to that of others allows you to identify areas for improvement.
In an interview with Forbes, Barnana CEO Nik Ingersöll stated, “Being a B Corp has solidified our commitment to the way we run our business. They also have an amazing framework that has given us more ideas on how to become even more sustainable. It has given me a path to constant and continued improvement.”
And in an article from the Harvard Business Review, “It Pays to Become a B Corporation,” Richard Stammer, VP of B Corp Cabot Creamery, highlights the use of benchmarking to achieve operational cost savings as well as to recruit and retain employees. Stammer also points to Patagonia, who “report[ed] that certification helps promote and validate its employee-centric culture, which attracts great candidates because of the company’s reputation as a great place to work. Since becoming a B Corp, Patagonia expanded the medical, military, and paid maternity and paternity leave for regular full- and part-time U.S. employees.”
5. Walk the Walk
On top of everything, you are signaling to the marketplace that your mission is sincere and genuine. It helps potential customers and employees more easily sift through the noise and find companies that truly believe in CSR.
B Corp Certification isn’t a pledge or a commitment to simply do better. It is the etching of your mission and your beliefs in stone. As such, it requires time and commitment to achieving. But in the end, it is worth it.
In Part 2 of this series, we focus on tackling the BIA and getting your company B Corp certified. We’ll share common hurdles, best practices, and aids to get help get you there!
Meanwhile, sign up for our upcoming webinar that will share everything you need to know about becoming a B Corp – not a sales pitch, just one of the ways we are giving back.
Too busy? Not enough time to volunteer? Not enough spare change to make a donation? We understand. Here's 13 easy ways to give back without impacting your schedule or your wallet.
Where to Buy
Raise money for charities when you shop online using platforms like AmazonSmile or ShoppingGives. They enable you to give back to a designated charity. They receive a donation for every purchase you make.
Reduce your carbon footprint and give your local economy a boost by shopping local. Research suggests that every $1 spent at a locally owned business creates $3.50 of value in the local economy.
Shop farmers markets to further reduce your carbon and support local farmers. If you can’t find it, check out Whole Foods, which makes it part of their mission to support local farmers by sourcing a variety of items within a limited radius of their stores.
What You Buy
Socks are a necessity. And a good pair of socks is a game changer. Next time you’re replacing those socks with the hole in the big toe, check out the selection at Bombas Socks. The most requested clothing item at homeless shelters is socks, and Bombas donates a pair of socks for every pair purchased!
Support charities while grocery shopping by selectively choosing products. Companies like Newman’s Own believe in donating “100% of Profits to Charity.” Next time you’re debating between bottles of ranch, jars of spaghetti sauce, or frozen pizzas, look for the Newman’s Own label and make an impact.
Buy Toms shoes. Toms has been a leader in the corporate social responsibility movement for a long time, donating a pair of shoes for every pair purchased.
Everyone needs dish soap to wash their pots and pans. Look for Procter & Gamble, who has launched the Fairy Ocean Plastic bottle, made from 100% post-consumer recycled and ocean plastic. Their campaign aims to raise awareness of the issue of plastic use and the resulting damage it does to our waterways and oceans.
What do we all need, all buy, and all use every day? Toilet Paper! Who gives a Crap is a quality toilet paper company that reduces the impacts of deforestation by using environmentally friendly materials. They also donate 50% of their profits to help build toilets for those in need.
Goodbye plastic, hello bamboo! Put some shine behind your smile by using MABLE toothbrushes, which have a biodegradable handle, plastic-free packaging, and non-toxic ingredients. They donate one toothbrush for every brush bought, and conduct outreach to teach kids about dental health and sustainability.
After You Buy
Soda POP! Ronald McDonald House puts soda can tabs to charitable use with their Pop-Tab Program. After finishing your favorite soda, save the tabs and donate them to the Ronald McDonald House. The program recycles the tabs and uses the proceeds to help cover the costs of local accommodations for families whose kids are being treated at a Ronald McDonald Hospital.
Don’t recycle that empty cereal box just yet. Before you do, be sure to cut off and collect Box Tops coupons to support education at your local schools. Most schools have a collection box where you can deposit the tops, where they are then traded into General Mills in exchange for money towards school needs.
Filter through that closet and throw away that t-shirt you haven’t worn since 2008. Many homeless shelters will pick up your unwanted clothing and donate them to those in need. You can also find local Homeless Shelter donation spots and drop off your used clothing! Help make a difference in someone else’s life with a simple donation of something you’re not using anymore.
Every day presents a number of opportunities to make conscious, caring, and responsible decisions. Making a simple switch with your daily decisions, you can make a big difference without spending extra time or money. When you do good, you feel good!
About Ad Victoriam Solutions
Ad Victoriam is a Salesforce Platinum Partner and a MuleSoft partner who provides mission-critical consulting services, from strategy to implementation. Our nimble team of certified professionals across the country who accelerate businesses by solving complex problems through cloud and data expertise. As a certified B Corp, we put purpose over profits, and have made a strong commitment to community. Contact Ad Victoriam for all of your Salesforce needs.
Research indicates that workplace design has an impact on your mental health and wellbeing. It also has an impact on the earth. We built a workspace that positively impacted both.
After the initial move in day, we began to do what all companies do. We bought furniture, desks, chairs and a lot more. The office was nice, but didn’t really represent our uniqueness. About two years after our move, we decided to transform our space into something that is true to who we are, and did so in a manner that aligns with what we value.
Blu Interiors, a full-service, female-owned, interior design group founded with a mission to provide well-conceived, functional design plans was hired to improve the Ad Victoriam headquarters. With Blu Interiors, we not only created a productive, open, and inspiring place to work, we were also able to reduce our environmental impact.
Responsible, Inclusive, and Local Sourcing
Female-owned or local companies were chosen:
The design firm and furniture brokers were women-owned businesses.
The construction company and drapery designer were both local.
Our new Ad Victoriam Solutions sign in the lobby was manufactured in Atlanta, Georgia.
The Bulldog artwork displayed in our office was commissioned by an artist in Athens, Georgia.
Eco-friendly materials were purchased:
Filzfelt, 100% biodegradable and renewable sheeps wool, was used to soundproof our meeting rooms.
Our new whiteboards are made from Clarus glass. They are manufactured with Declare, Environmental Product Declaration, and Indoor Air Quality Certifications.
We’re not changing the world, but we are making an impact. It’s a small B Corp ripple, but a ripple worth making. And, if we can inspire other companies and individuals to consider environmental impact in their purchasing decisions, the scales will start tilting in the right direction.
About Ad Victoriam Solutions
Ad Victoriam is a Salesforce Platinum Partner and a MuleSoft partner who provides mission-critical consulting services, from strategy to implementation. Our nimble team of certified professionals across the country who accelerate businesses by solving complex problems through cloud and data expertise. As a certified B Corp, we put purpose over profits, and have made a strong commitment to community.
According to an article published in the Harvard Business Review, states that “non-homogenous teams are simply smarter.” And noted that, a study published in Innovation: Management, Policy & Practice, found “that companies with more women were more likely to introduce radical new innovations into the market over a two-year period.” In addition to the evidence that diversity and inclusion are good business practices, we believe it is also a good people practice. Here are some of the lessons we’ve learned and solutions we’ve implemented.
Effectively Targeting Diversity in our Recruitment Strategy
In 2018, we started recruiting at the University of Georgia for our new Elevate program, an entry-level program that hires and trains recent graduates on Salesforce Consulting. In our first outreach, we received resumes primarily from Caucasian males. As a result, we wondered how we could increase the diversity of our candidates.
As a result, we evaluated and modified our job descriptions to increase the likelihood of attracting diverse candidates. We were happy to receive more than 50 resumes from individuals with diverse backgrounds. Our modifications drew in 4 times as many women and 2 times as many underrepresented minorities.
Changing the Future of Diversity & Inclusion
People often say that the definition of insanity is doing the same thing and expecting different results. Our efforts to recruit and hire a diverse workforce are constrained by the number of diverse candidates. In an effort to work toward a long-term solution, we are building relationships with organizations who support inclusivity.
Recently, our team spoke to the UGA Women in Technology Chapter about navigating a career in the tech industry, balancing work and family, and breaking down organizational biases they may encounter. We are in the planning stage to hold similar events on campuses across the Southeast.
Diversity isn’t a checkbox for AdVic. While worthwhile and valuable as a KPI, it needs to be more, and mean more. Diversity attempts often fail. They failed because they focus only on diversity while forgetting inclusion. Respecting each other, listening to ideas, including each other in conversations and decisions, that what is true inclusion.
In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish.
Many of us don’t notice the world outside of our own. We often journey robotically through our daily routines; wake up, drop off the kids, go to work, dinner, activities, bed … repeat. The Ad Victoriam Solutions (AdVic) team stepped away from their daily routine of supporting our clients, to support our troops.
Our troops leave their spouses, children, friends and jobs to answer the call to something much bigger than themselves. The AdVic Georgia-based team assembled a large care package for our troops deployed overseas. The team purchased and shipped more than 75 pounds of essential goodies, such as razors, mouthwash, shampoo, and lotion and also some basic comforts of home, gum, candy, playing cards and beef jerky to the Georgia National Guard’s 48th Infantry Brigade Combat Team deployed abroad.
We chose this particular combat team to support our our CTO, Brian Mize, who currently serves as their Battalion Chaplain to their more than 14,000 soldiers. Mize helps soldiers adjust to life overseas, providing guidance and counseling to our brave men and women protecting our freedom and the freedom of the local people. We want Mize to know how much he is missed, and hope that sending Mize goods to distribute to his Battalion will help him accomplish his mission as Chaplain.
“We know Brian, and all of the troops, left behind loved ones and friends and the little comforts of home that we all take for granted. This is a small gesture, but we hope it brings a smile to their faces and reminds them how grateful we are. While we look forward to Brian’s safe return, we realize the importance of his current mission and are proud to call him our coworker, teammate and friend. And want to support him any way we can.”
It’s happening. B Local Georgia Chapter hosted its first public event at Sweetwater Brewery. Proudly sponsored by Ad Victoriam Solutions (AdVic), the event brought together 13 Georgia B Corps, seven prospective B Corp companies along with students and faculty from the University of Georgia. B Local Georgia is a grassroots organization that heightens awareness of the B Corp movement and inspires local businesses to use the power of business to support social and environmental causes.
Why did Ad Victoriam’s CEO, Jeff Jones, support this event?
Nathan Stuck, Director of Corporate Culture shared, “When I asked Jeff, he didn’t hesitate. He knows how important it is to build B Local Georgia. Bringing awareness to the B Corp movement and encouraging other companies to join, is key to our B Corp commitment. We are dedicated to having an impact in the communities we serve. B Local enables us to multiply that impact.”
About B Local Georgia
B Local Georgia was founded in 2018 by Nathan Stuck and Scott Sadler, President of Boardwalk Capital Solutions. What began with a conversation over dinner is growing into a movement in the Peach State. After all the Georgia B Corps joined together for dinner in late 2018, they planned to host quarterly networking events. The events focus on sharing B Corp best practices, establishing alliances to multiply our impact, and helping companies align purpose with their profit. Working alongside the University of Georgia, B Local pledges to help every interested company join the B movement.
Furthering our B Corp purpose-driven mission to be a force for good, Ad Victoriam joined other Certified B Corporations in New Orleans to further our purpose-driven mission to be a force for good and to accomplish three goals.
We’ve returned and hope the following wisdom we experienced inspires you to consider joining the movement to work toward a better world.
3 Valuable Purpose-Driven Takeaways
Growing B Corp in Georgia. While not all the Georgia B Corps attend the retreat, we connected with Tripp Pomeroy, President of Café Campesino. His company gives back to Central and South America communities where his sustainable coffee beans are grown. We also met Mike Mannina from Thrive Farmers, a sustainable coffee roaster in Georgia. As a result, we have grown our B Local group to six members, held our first meeting, and planned our second.
New B Corp Lessons. We embarked on this trip, in part, to meet many of the folks who have helped us along our journey and to expand our B Corp Network. Every breakfast table, breakout session, and happy hour was filled with folks willing to share their story. A session of charitable giving practices led by Givily CEO Amy Kauffman led to a revamping of our corporate mission and an updated charitable plan for 2019.
Another session on leadership and activities sparked a wealth of ideas on both employee empowerment and developing Ad Victoriam’s next generation of leadership. We talked about emotions in the workplace, the importance of providing a safe space for feedback and having “difficult” conversations. Implementing the best practices shared within our company will positively impact our team members and clients as we move forward.
Raising the B Corp Bar in 2019. After listening to Gareth Hedges of Redwoods Group, who walked us through their journey to successfully navigate the 2018 Inclusive Economy Challenge, we signed up for the challenge! He spoke of creative team events and exercises, training programs, an unrelenting focus on increasing charitable work. His talk inspired us. We are now up for the challenge!
Ad Victoriam is Ready to Do More Good
This was an incredible experience for us as a new B Corp. We pledge to do more this next year. Do more in our communities. Do more for our employees. Do more for our planet. We would be happy to speak with you about possibly becoming a Certified B Corporation, especially if you are located in the Atlanta area. If interested, please reach out to our Community Engagement Director, Nathan Stuck.
Our team is on their way to the B Corp Champion Retreat in New Orleans! Why? We returned from the B Summit with an abundance of new inspiring information that we just have to attend the retreat too. Here’s what we plan to share when we return:
Growing B Corp in Georgia
Our main goal is to learn best practices from more experienced B Corps on expanding the B Corp footprint in the greater Atlanta area. While we have some enthusiastic B Corp partners in Georgia, like Rubicon Global and GIVN Goods, our state is lagging behind the national movement with only nine certified B Corps. Ad Victoriam wants to change that. Through a collaborative effort with fellow B Corp Boardwalk Capital Management and the University of Georgia’s Full-Time MBA program, we’ve started a B Local in North Georgia to raise awareness and assist other companies interested in taking this important step. Three of our board members will be present in New Orleans to absorb as much as possible on how we can help companies like yours improve their impact and join the movement.
New B Corp Lessons
One of the advantages of certifying as a B Corp is access to the B Hive website, a virtual meeting place for people to share ideas, best practices, and ways to improve your impact. After our certification, we often turned to these message boards to ask questions and seek advice from the community. We have been overwhelmed with the number of people who raised their hand to help.
Whether it was Jared Meyers of Salt Palm Development providing lessons learned on his B Local journey or Sheridan Howie of LuLu Press sending us an e-mail to initiate a connection, the network is supportive and giving. The Champions Retreat will give us the chance to meet them in person and engage with a network of professionals who have lessons to share.
Raising the B Corp Bar in 2019
Like all companies, we have big growth plans for 2019. But we also have plans to further improve our impact and our B Corp assessment score. To effectively implement this goal, we will focus on learning more about B Lab’s Best for the World Challenge, which recognizes companies with assessment scores in the top 10% of all certified B Corps, and the Inclusive Economy Challenge, where companies aim to increase specific metrics within the assessment. Meeting companies who have successfully navigated these waters will go a long way in improving our impact.
We’re excited. We’re inspired. We’re eager to become a better version of ourselves. Stay tuned for the results!
About B Corp B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.