B Corp Social Impact Report

B Corp Social Impact

Since the company’s founding, Jeff Jones, Ad Victoriam Solutions President, and his wife, Alice, have wanted Ad Victoriam to stand for something bigger than just profit. A company rooted in sound ethical practices, a company that treats people with dignity and its community with care – it’s who we are. As we researched B Corporations, we learned that their views, values and pledge to have a impact of society and the environment mirrored our aspirations.

For the following two years, the UGA MBA students worked with the AVS team to formalize our social impact goals. On January 11, 2018 B Lab, the B Corp accrediting body, officially declared us the 10th Certified B Corp in Georgia. As a B Corp, we joined 3,000 companies around the world who have made a commitment to make money responsibly, in a way that prioritizes their employees, their community, and the environment.

Social Impact Report

Our first year as a B Corp got off to a roaring start. We set aggressive goals for volunteering and pro bono consulting work. When the year closed, we evaluated our work, and produced our first Annual Social Impact Report.  We exceeded our social impact targets. Our team donated more than 530 hours of consulting work and spent more than 500 hours volunteering in the communities we serve.

Download our Annual Social Impact report for the details of our first year as a Certified B Corporation.

 

Related: Combining career success with a passion for social impact – one woman’s journey.

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish. 

 

Charity & Salesforce: A Dream Come True

Working in the Salesforce ecosystem, you come across many inspiring stories. Meaghan Bookers’s story is one of them. Before stumbling across Salesforce, she spent 6 months living in India as a volunteer and the year after, she taught in an alternative school for at-risk students in Colorado. Take a moment to hear about how Meaghan’s journey to Salesforce and Ad Victoriam Solutions enabled her to combine career success with her passion for having an impact on the world.

When were you first introduced to Salesforce?

My first employer after teaching utilized Salesforce and I was asked to manage the platform – it was assigned to me after their admin left. It was a “learn under fire” experience. But, it was total luck, and good timing. I fell in love with the versatility of the platform and quickly wanted to dive deeper into the system. I became a sponge, soaking up as much as I could, and always wanting to learn more about how it worked.

What do you like most about the platform?

You can do so many different things with Salesforce and it is so user friendly. And, the biggest thing for me was the free training they provide through Trailhead.  It has been incredibly helpful as I grow my skillset, while also developing and learning on the platform through consulting work.

Did Salesforce change your career trajectory?

Definitely! It opened the door to the tech world without me having a tech degree. I’ve pursued this career path because it’s been a really fun career. Solving problems and creating solutions that help companies is so rewarding and motivating for me. And because I am passionate (to the core) about giving back, I proudly drink the Salesforce 1-1-1 (1% equity donated, 1% volunteer time donated, 1% profits donated) Kool-Aid. Love the fact that they are so dedicated to having an impact.

What attracted you to Ad Victoriam Solutions?

Ad Victoriam is a B Corp and because I had previously worked for another B Corp and knew what they stand for, this became a major selling point. In addition, throughout the interview process, I met so many people who were kind, passionate and professional. They embodied my expectations. This made me want to be a part of what they were building.

Charity and Salesforce at Ad Victoriam

Anything else you would like to share?  

I am proud to be part of the B Corp movement and thrilled I can continue my new exciting career with a company that culturally fits me. B Corp is built by people who own companies and believe that it is important to make money, sure. But, it is also important to be a good person in this world. And the fact that they are willing to donate their talents and resources, and also support their employees while they volunteer, is incredible. I am so energized to re-engage with my local B Corp community and build the Ad Victoriam “B Brand” in the Rocky Mountain State.

 

Alert: Upcoming Ad Victoriam Event

Join our complimentary 20-minute webinar on Salesforce Lightning.

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B Corp Retreat: Purpose-Driven Mission Complete

Purpose-Driven B Corp Quote

Furthering our B Corp purpose-driven mission to be a force for good, Ad Victoriam joined other Certified B Corporations in New Orleans to further our purpose-driven mission to be a force for good and to accomplish three goals.

We’ve returned and hope the following wisdom we experienced inspires you to consider joining the movement to work toward a better world.

3 Valuable Purpose-Driven Takeaways 

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Growing B Corp in Georgia. While not all the Georgia B Corps attend the retreat, we connected with Tripp Pomeroy, President of Café Campesino. His company gives back to Central and South America communities where his sustainable coffee beans are grown. We also met Mike Mannina from Thrive Farmers, a sustainable coffee roaster in Georgia. As a result, we have grown our B Local group to six members, held our first meeting, and planned our second.

 

BCorp Checkmark

New B Corp Lessons. We embarked on this trip, in part, to meet many of the folks who have helped us along our journey and to expand our B Corp Network.  Every breakfast table, breakout session, and happy hour was filled with folks willing to share their story. A session of charitable giving practices led by Givily CEO Amy Kauffman led to a revamping of our corporate mission and an updated charitable plan for 2019.

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Another session on leadership and activities sparked a wealth of ideas on both employee empowerment and developing Ad Victoriam’s next generation of leadership. We talked about emotions in the workplace, the importance of providing a safe space for feedback and having “difficult” conversations. Implementing the best practices shared within our company will positively impact our team members and clients as we move forward.

 

BCorp Checkmark

Raising the B Corp Bar in 2019. After listening to Gareth Hedges of Redwoods Group, who walked us through their journey to successfully navigate the 2018 Inclusive Economy Challenge, we signed up for the challenge! He spoke of creative team events and exercises, training programs, an unrelenting focus on increasing charitable work. His talk inspired us. We are now up for the challenge!

 

Ad Victoriam is Ready to Do More Good

This was an incredible experience for us as a new B Corp. We pledge to do more this next year. Do more in our communities. Do more for our employees. Do more for our planet. We would be happy to speak with you about possibly becoming a Certified B Corporation, especially if you are located in the Atlanta area. If interested, please reach out to our Community Engagement Director, Nathan Stuck.

We’re Excited: B Corp is Going to B-ourbon Street

B Corp Retreat

Our team is on their way to the B Corp Champion Retreat in New Orleans! Why? We returned from the B Summit with an abundance of new inspiring information that we just have to attend the retreat too. Here’s what we plan to share when we return:

B Corp B the ChangeGrowing B Corp in Georgia

Our main goal is to learn best practices from more experienced B Corps on expanding the B Corp footprint in the greater Atlanta area. While we have some enthusiastic B Corp partners in Georgia, like Rubicon Global and GIVN Goods, our state is lagging behind the national movement with only nine certified B Corps. Ad Victoriam wants to change that. Through a collaborative effort with fellow B Corp Boardwalk Capital Management and the University of Georgia’s Full-Time MBA program, we’ve started a B Local in North Georgia to raise awareness and assist other companies interested in taking this important step.  Three of our board members will be present in New Orleans to absorb as much as possible on how we can help companies like yours improve their impact and join the movement.

New B Corp Lessons

One of the advantages of certifying as a B Corp is access to the B Hive website, a virtual meeting place for people to share ideas, best practices, and ways to improve your impact. After our certification, we often turned to these message boards to ask questions and seek advice from the community. We have been overwhelmed with the number of people who raised their hand to help.

Whether it was Jared Meyers of Salt Palm Development providing lessons learned on his B Local journey or Sheridan Howie of LuLu Press sending us an e-mail to initiate a connection, the network is supportive and giving.  The Champions Retreat will give us the chance to meet them in person and engage with a network of professionals who have lessons to share.

Raising the B Corp Bar in 2019

Like all companies, we have big growth plans for 2019. But we also have plans to further improve our impact and our B Corp assessment score. To effectively implement this goal, we will focus on learning more about B Lab’s Best for the World Challenge, which recognizes companies with assessment scores in the top 10% of all certified B Corps, and the Inclusive Economy Challenge, where companies aim to increase specific metrics within the assessment. Meeting companies who have successfully navigated these waters will go a long way in improving our impact. 

We’re excited. We’re inspired. We’re eager to become a better version of ourselves. Stay tuned for the results!

About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.

Purpose-Driven Businesses, For Real

Businesses with a Purpose

While many companies tout their goodness, only a bit more than 2,500 have committed, on paper and in practice, to truly be a purpose-driven business. About 140 of the 2,500 globally-based Certified B Corporations joined together in Amsterdam last week to inspire, share and educate each other on best practices and successful initiatives. Ad Victoriam was one of those companies.

B Summit 2018 was our first summit as a certified B Corp. We’ve returned and hope the following wisdom we experienced inspires you to consider joining the movement to work toward a better world.

3 Valuable Takeaways from B Summit 2018

Just Start. Even if You Think it is Small.

A discussion lead by Elvis + Kresse’s co-founder and renowned fashion designer Kresse Wesling, who started her business making purses from recycled fire hoses focused on how any impact, regardless of size, is worth making. Furthermore, your actions might not change the world, but they build the ripples that eventually form a wave. If everyone sits on the sideline because they can't fix everything right now, then we will get nowhere. Bottom line: it’s okay to start small, impact is impact!

Learn & Leverage

We heard from incredible people, like Chris Mann, the CEO of Guayaki Yerba Mate, who reminded us how important it is to, “Embed mission and culture as you grow.”  Kate Raworth, an Oxford Professor and author of Doughnut Economics, taught us not to compete against the existing reality, but rather to, “Change the reality that makes people want to join your movement.”

Bottom line: There are plenty of incredible people at impactful companies who have already blazed a path. Google them. Email them. Learn from them. The B Summit taught us that the B Corp community is eager to share their knowledge. Use these resources—ask for guidance, advice and inspiration will happen.

Keep Purpose Front of Mind

Instill purpose in your company early and reinforce often. Educate your employees and give them ownership of Corporate Social Responsibility (CSR) initiatives. Encourage them to give back and support the sustainability mission. It is best to find out their passion to see how it fits within the company mission. Bottom line: With your employees onboard, your purpose will become a part of your company's identity.

Take Action

Thinking about becoming a purpose-driven business? Are you considering joining the B Corp movement? If you are interested in learning how close you are to achieving the B Corp certification, take the assessment. The assessment will reveal areas where you may need improvements. We would be happy to speak with you about becoming a Certified B Corporation, especially if you are located in the Atlanta area. If interested, please reach out to our Community Engagement Director, Nathan Stuck.

 

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team conquering your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish. 

 

B Summit: We’re Thrilled (You Should Be Too)

B Summit B Corp

The countdown is on!  In less than two weeks, Ad Victoriam will attend the Global B Corp Summit in beautiful Amsterdam!  Our consulting team has spent many hours walking trade show floors, but this B Corp conference will be a different experience.

B Corporations focus on purpose rather than profit, so the B Corp Summit is an opportunity for certified B Corps around the world to share ideas and best practices on inclusivity, sustainability, and how to truly be a force for good.  We’re enthusiastic about learning from these industry leaders and bringing their lessons back home with us, to both strengthen our footprint and to encourage others to join the movement.

As we look ahead to next month, here are four things we are eager to experience at the B Corp Summit and share with you:

  1. Improving our Impact. This is our first year as a B Corp and we’re thrilled to meet the other companies that are committed to this movement. These companies have years of experience using business as a force for good and can enlighten us on ways to do even more.
  2. Strengthening Employee Involvement. One of the breakout sessions will focus on stakeholder alignment and individual employee contributions to company values and missions. As you probably know, one of the biggest hurdles to corporate social responsibility initiatives is educating your employees on how and why they should get involved.
  3. Branding with the Best. Since our accreditation, we have worked on how to best align our brand with our B Corp mission.  The summit will offer two sessions led by international marketing agencies focused on branding corporate social responsibility.
  4. Getting Plugged into the B Corp Community. When we talk to other B Corps about improving our impact and strengthening our commitment to all stakeholders, the most frequent advice is to start attending events like the B Corp Summit.  What better place to start than scenic Amsterdam?

B Summit for B CorpFollow our Trip
We’ll be posting the lessons we learn to share with our followers on social media, so be sure to follow us on LinkedIn, Twitter, or Facebook and don’t miss a minute of the B Corp Summit! And if you’re curious about why we became a B Corp or about the B Corp process, please reach out and connect.  We’re happy to answer any questions you may have.  Maybe next year you can join us at the B Corp Summit! 

About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.