B Local Georgia goes Viral with Ad Victoriam Support

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It’s happening. B Local Georgia Chapter hosted its first public event at Sweetwater Brewery. Proudly sponsored by Ad Victoriam Solutions (AdVic), the event brought together 13 Georgia B Corps, seven prospective B Corp companies along with students and faculty from the University of Georgia. B Local Georgia is a grassroots organization that heightens awareness of the B Corp movement and inspires local businesses to use the power of business to support social and environmental causes. 

Why did Ad Victoriam’s CEO, Jeff Jones, support this event?

Nathan Stuck, Director of Corporate Culture shared, “When I asked Jeff, he didn’t hesitate. He knows how important it is to build B Local Georgia. Bringing awareness to the B Corp movement and encouraging other companies to join, is key to our B Corp commitment. We are dedicated to having an impact in the communities we serve. B Local enables us to multiply that impact.”

About B Local Georgia

B Local Georgia was founded in 2018 by Nathan Stuck and Scott Sadler, President of Boardwalk Capital Solutions. What began with a conversation over dinner is growing into a movement in the Peach State. After all the Georgia B Corps joined together for dinner in late 2018, they planned to host quarterly networking events. The events focus on sharing B Corp best practices, establishing alliances to multiply our impact, and helping companies align purpose with their profit. Working alongside the University of Georgia, B Local pledges to help every interested company join the B movement.

If you are interested in joining an upcoming event or have questions about B Corp in general, contact Nathan.Stuck@AdVictoriamSolutions.com. It’s a great time to be the change.

B Corp Social Impact Report

B Corp Social Impact

Since the company’s founding, Jeff Jones, Ad Victoriam Solutions President, and his wife, Alice, have wanted Ad Victoriam to stand for something bigger than just profit. A company rooted in sound ethical practices, a company that treats people with dignity and its community with care – it’s who we are. As we researched B Corporations, we learned that their views, values and pledge to have a impact of society and the environment mirrored our aspirations.

For the following two years, the UGA MBA students worked with the AVS team to formalize our social impact goals. On January 11, 2018 B Lab, the B Corp accrediting body, officially declared us the 10th Certified B Corp in Georgia. As a B Corp, we joined 3,000 companies around the world who have made a commitment to make money responsibly, in a way that prioritizes their employees, their community, and the environment.

Social Impact Report

Our first year as a B Corp got off to a roaring start. We set aggressive goals for volunteering and pro bono consulting work. When the year closed, we evaluated our work, and produced our first Annual Social Impact Report.  We exceeded our social impact targets. Our team donated more than 530 hours of consulting work and spent more than 500 hours volunteering in the communities we serve.

Download our Annual Social Impact report for the details of our first year as a Certified B Corporation.

 

Related: Combining career success with a passion for social impact – one woman’s journey.

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish. 

 

We’re Excited: B Corp is Going to B-ourbon Street

B Corp Retreat

Our team is on their way to the B Corp Champion Retreat in New Orleans! Why? We returned from the B Summit with an abundance of new inspiring information that we just have to attend the retreat too. Here’s what we plan to share when we return:

B Corp B the ChangeGrowing B Corp in Georgia

Our main goal is to learn best practices from more experienced B Corps on expanding the B Corp footprint in the greater Atlanta area. While we have some enthusiastic B Corp partners in Georgia, like Rubicon Global and GIVN Goods, our state is lagging behind the national movement with only nine certified B Corps. Ad Victoriam wants to change that. Through a collaborative effort with fellow B Corp Boardwalk Capital Management and the University of Georgia’s Full-Time MBA program, we’ve started a B Local in North Georgia to raise awareness and assist other companies interested in taking this important step.  Three of our board members will be present in New Orleans to absorb as much as possible on how we can help companies like yours improve their impact and join the movement.

New B Corp Lessons

One of the advantages of certifying as a B Corp is access to the B Hive website, a virtual meeting place for people to share ideas, best practices, and ways to improve your impact. After our certification, we often turned to these message boards to ask questions and seek advice from the community. We have been overwhelmed with the number of people who raised their hand to help.

Whether it was Jared Meyers of Salt Palm Development providing lessons learned on his B Local journey or Sheridan Howie of LuLu Press sending us an e-mail to initiate a connection, the network is supportive and giving.  The Champions Retreat will give us the chance to meet them in person and engage with a network of professionals who have lessons to share.

Raising the B Corp Bar in 2019

Like all companies, we have big growth plans for 2019. But we also have plans to further improve our impact and our B Corp assessment score. To effectively implement this goal, we will focus on learning more about B Lab’s Best for the World Challenge, which recognizes companies with assessment scores in the top 10% of all certified B Corps, and the Inclusive Economy Challenge, where companies aim to increase specific metrics within the assessment. Meeting companies who have successfully navigated these waters will go a long way in improving our impact. 

We’re excited. We’re inspired. We’re eager to become a better version of ourselves. Stay tuned for the results!

About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.

Purpose-Driven Businesses, For Real

Businesses with a Purpose

While many companies tout their goodness, only a bit more than 2,500 have committed, on paper and in practice, to truly be a purpose-driven business. About 140 of the 2,500 globally-based Certified B Corporations joined together in Amsterdam last week to inspire, share and educate each other on best practices and successful initiatives. Ad Victoriam was one of those companies.

B Summit 2018 was our first summit as a certified B Corp. We’ve returned and hope the following wisdom we experienced inspires you to consider joining the movement to work toward a better world.

3 Valuable Takeaways from B Summit 2018

Just Start. Even if You Think it is Small.

A discussion lead by Elvis + Kresse’s co-founder and renowned fashion designer Kresse Wesling, who started her business making purses from recycled fire hoses focused on how any impact, regardless of size, is worth making. Furthermore, your actions might not change the world, but they build the ripples that eventually form a wave. If everyone sits on the sideline because they can't fix everything right now, then we will get nowhere. Bottom line: it’s okay to start small, impact is impact!

Learn & Leverage

We heard from incredible people, like Chris Mann, the CEO of Guayaki Yerba Mate, who reminded us how important it is to, “Embed mission and culture as you grow.”  Kate Raworth, an Oxford Professor and author of Doughnut Economics, taught us not to compete against the existing reality, but rather to, “Change the reality that makes people want to join your movement.”

Bottom line: There are plenty of incredible people at impactful companies who have already blazed a path. Google them. Email them. Learn from them. The B Summit taught us that the B Corp community is eager to share their knowledge. Use these resources—ask for guidance, advice and inspiration will happen.

Keep Purpose Front of Mind

Instill purpose in your company early and reinforce often. Educate your employees and give them ownership of Corporate Social Responsibility (CSR) initiatives. Encourage them to give back and support the sustainability mission. It is best to find out their passion to see how it fits within the company mission. Bottom line: With your employees onboard, your purpose will become a part of your company's identity.

Take Action

Thinking about becoming a purpose-driven business? Are you considering joining the B Corp movement? If you are interested in learning how close you are to achieving the B Corp certification, take the assessment. The assessment will reveal areas where you may need improvements. We would be happy to speak with you about becoming a Certified B Corporation, especially if you are located in the Atlanta area. If interested, please reach out to our Community Engagement Director, Nathan Stuck.

 

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team conquering your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish.