We Vote for Diversity & Inclusion

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Diversity and inclusion can vary by industry. For example, positions within certain industries, such as healthcare, are primarily held by women, whereas, technology positions are occupied largely by men. In fact, 76% of the technology jobs are held by men, with 95% of the team being Caucasian.

According to an article published in the Harvard Business Review, states that non-homogenous teams are simply smarter.” And noted that, a study published in Innovation: Management, Policy & Practice, found “that companies with more women were more likely to introduce radical new innovations into the market over a two-year period.” In addition to the evidence that diversity and inclusion are good business practices, we believe it is also a good people practice. Here are some of the lessons we’ve learned and solutions we’ve implemented. 

Effectively Targeting Diversity in our Recruitment Strategy

In 2018, we started recruiting at the University of Georgia for our new Elevate program, an entry-level program that hires and trains recent graduates on Salesforce Consulting. In our first outreach, we received resumes primarily from Caucasian males. As a result, we wondered how we could increase the diversity of our candidates.

As a result, we evaluated and modified our job descriptions to increase the likelihood of attracting diverse candidates. We were happy to receive more than 50 resumes from individuals with diverse backgrounds. Our modifications drew in 4 times as many women and 2 times as many underrepresented minorities.

Changing the Future of Diversity & Inclusion

People often say that the definition of insanity is doing the same thing and expecting different results. Our efforts to recruit and hire a diverse workforce are constrained by the number of diverse candidates. In an effort to work toward a long-term solution, we are building relationships with organizations who support inclusivity.

Recently, our team spoke to the UGA Women in Technology Chapter about navigating a career in the tech industry, balancing work and family, and breaking down organizational biases they may encounter. We are in the planning stage to hold similar events on campuses across the Southeast.

Diversity isn’t a checkbox for AdVic. While worthwhile and valuable as a KPI, it needs to be more, and mean more. Diversity attempts often fail. They failed because they focus only on diversity while forgetting inclusion. Respecting each other, listening to ideas, including each other in conversations and decisions, that what is true inclusion.

 

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish. 

Vote Every Day with Each Dollar

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Have you heard of the Vote Every Day campaign? It doesn’t mean to actually cast a vote for a politician. B Corp created the campaign to encourage people, like you and me, to treat every dollar we spend on purchases like a vote, and every cash register like a ballot box. As a result, Ad Victoriam Solutions (AdVic) now strives to cast votes when engaging with a new vendor. This year, we spent more dollars with companies that use their business as a force for good.

Companies who have a stated commitment to serve their employees, their communities, and their customers are considered when we need a service or a product. We give preference to diverse and inclusive companies, especially female and minority owned businesses. In 2018, these easy steps transformed our supply chain to include more sustainable and inclusive vendors.

AdVic “Voted” with these Vendors

Atalassian. A founding member of the Pledge 1% movement, Atalassian makes the Jira project management software we use to manage our consulting engagements.

Bottlecloth. Between 4 and 5 times a year, our Atlanta-based team prepares lunches for the Smart Lunch, Smart Kids program. Previously, we used plastic, single-use tablecloths. We now use multi-use tablecloths from Bottlecloth, a female-owned business, which are made from recycled plastic bottles.

Blu Interiors. The genius behind the beauty of our newly remodeled (and environmentally friendly) office are the women at Blu Interiors. They worked with us on both phases of the remodel, which was vital to the success of this project.

Givily. A fellow B Corp out of New York, Givily is a female owned company that provides a technology solution to help companies manage charitable requests for in-kind donations, grants, and sponsorships.

The Lancaster Stroopie Company. In honor or World Kindness Day, we surprised our employees with a sweet treat from this outstanding B Corp. This female owned company out of Pennsylvania employs female refugees so they can establish a new life in America.

AdVic is proud to #VoteEveryDay by working with companies that give back and believe that profit can coexist with purpose. Voting with your dollars is an impactful way you can support the good in this world. Join us by making every purchase count!

 

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish. 

Supporting Our Troops

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Many of us don’t notice the world outside of our own. We often journey robotically through our daily routines; wake up, drop off the kids, go to work, dinner, activities, bed …  repeat. The Ad Victoriam Solutions (AdVic) team stepped away from their daily routine of supporting our clients, to support our troops.

Our troops leave their spouses, children, friends and jobs to answer the call to something much bigger than themselves. The AdVic Georgia-based team assembled a large care package for our troops deployed overseas. The team purchased and shipped more than 75 pounds of essential goodies, such as razors, mouthwash, shampoo, and lotion and also some basic comforts of home, gum, candy, playing cards and beef jerky to the Georgia National Guard’s 48th Infantry Brigade Combat Team deployed abroad.

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We chose this particular combat team to support our our CTO, Brian Mize, who currently serves as their Battalion Chaplain to their more than 14,000 soldiers. Mize helps soldiers adjust to life overseas, providing guidance and counseling to our brave men and women protecting our freedom and the freedom of the local people. We want Mize to know how much he is missed, and hope that sending Mize goods to distribute to his Battalion will help him accomplish his mission as Chaplain.  

“We know Brian, and all of the troops, left behind loved ones and friends and the little comforts of home that we all take for granted. This is a small gesture, but we hope it brings a smile to their faces and reminds them how grateful we are. While we look forward to Brian’s safe return, we realize the importance of his current mission and are proud to call him our coworker, teammate and friend. And want to support him any way we can.”

If you or your company would like to organize a similar event to support our troops, contact us, we would be happy to help.

B Local Georgia goes Viral with Ad Victoriam Support

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It’s happening. B Local Georgia Chapter hosted its first public event at Sweetwater Brewery. Proudly sponsored by Ad Victoriam Solutions (AdVic), the event brought together 13 Georgia B Corps, seven prospective B Corp companies along with students and faculty from the University of Georgia. B Local Georgia is a grassroots organization that heightens awareness of the B Corp movement and inspires local businesses to use the power of business to support social and environmental causes. 

Why did Ad Victoriam’s CEO, Jeff Jones, support this event?

Nathan Stuck, Director of Corporate Culture shared, “When I asked Jeff, he didn’t hesitate. He knows how important it is to build B Local Georgia. Bringing awareness to the B Corp movement and encouraging other companies to join, is key to our B Corp commitment. We are dedicated to having an impact in the communities we serve. B Local enables us to multiply that impact.”

About B Local Georgia

B Local Georgia was founded in 2018 by Nathan Stuck and Scott Sadler, President of Boardwalk Capital Solutions. What began with a conversation over dinner is growing into a movement in the Peach State. After all the Georgia B Corps joined together for dinner in late 2018, they planned to host quarterly networking events. The events focus on sharing B Corp best practices, establishing alliances to multiply our impact, and helping companies align purpose with their profit. Working alongside the University of Georgia, B Local pledges to help every interested company join the B movement.

If you are interested in joining an upcoming event or have questions about B Corp in general, contact Nathan.Stuck@AdVictoriamSolutions.com. It’s a great time to be the change.

B Corp Social Impact Report

B Corp Social Impact

Since the company’s founding, Jeff Jones, Ad Victoriam Solutions President, and his wife, Alice, have wanted Ad Victoriam to stand for something bigger than just profit. A company rooted in sound ethical practices, a company that treats people with dignity and its community with care – it’s who we are. As we researched B Corporations, we learned that their views, values and pledge to have a impact of society and the environment mirrored our aspirations.

For the following two years, the UGA MBA students worked with the AVS team to formalize our social impact goals. On January 11, 2018 B Lab, the B Corp accrediting body, officially declared us the 10th Certified B Corp in Georgia. As a B Corp, we joined 3,000 companies around the world who have made a commitment to make money responsibly, in a way that prioritizes their employees, their community, and the environment.

Social Impact Report

Our first year as a B Corp got off to a roaring start. We set aggressive goals for volunteering and pro bono consulting work. When the year closed, we evaluated our work, and produced our first Annual Social Impact Report.  We exceeded our social impact targets. Our team donated more than 530 hours of consulting work and spent more than 500 hours volunteering in the communities we serve.

Download our Annual Social Impact report for the details of our first year as a Certified B Corporation.

 

Related: Combining career success with a passion for social impact – one woman’s journey.

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish. 

 

Charity & Salesforce: A Dream Come True

Working in the Salesforce ecosystem, you come across many inspiring stories. Meaghan Bookers’s story is one of them. Before stumbling across Salesforce, she spent 6 months living in India as a volunteer and the year after, she taught in an alternative school for at-risk students in Colorado. Take a moment to hear about how Meaghan’s journey to Salesforce and Ad Victoriam Solutions enabled her to combine career success with her passion for having an impact on the world.

When were you first introduced to Salesforce?

My first employer after teaching utilized Salesforce and I was asked to manage the platform – it was assigned to me after their admin left. It was a “learn under fire” experience. But, it was total luck, and good timing. I fell in love with the versatility of the platform and quickly wanted to dive deeper into the system. I became a sponge, soaking up as much as I could, and always wanting to learn more about how it worked.

What do you like most about the platform?

You can do so many different things with Salesforce and it is so user friendly. And, the biggest thing for me was the free training they provide through Trailhead.  It has been incredibly helpful as I grow my skillset, while also developing and learning on the platform through consulting work.

Did Salesforce change your career trajectory?

Definitely! It opened the door to the tech world without me having a tech degree. I’ve pursued this career path because it’s been a really fun career. Solving problems and creating solutions that help companies is so rewarding and motivating for me. And because I am passionate (to the core) about giving back, I proudly drink the Salesforce 1-1-1 (1% equity donated, 1% volunteer time donated, 1% profits donated) Kool-Aid. Love the fact that they are so dedicated to having an impact.

What attracted you to Ad Victoriam Solutions?

Ad Victoriam is a B Corp and because I had previously worked for another B Corp and knew what they stand for, this became a major selling point. In addition, throughout the interview process, I met so many people who were kind, passionate and professional. They embodied my expectations. This made me want to be a part of what they were building.

Charity and Salesforce at Ad Victoriam

Anything else you would like to share?  

I am proud to be part of the B Corp movement and thrilled I can continue my new exciting career with a company that culturally fits me. B Corp is built by people who own companies and believe that it is important to make money, sure. But, it is also important to be a good person in this world. And the fact that they are willing to donate their talents and resources, and also support their employees while they volunteer, is incredible. I am so energized to re-engage with my local B Corp community and build the Ad Victoriam “B Brand” in the Rocky Mountain State.

 

Alert: Upcoming Ad Victoriam Event

Join our complimentary 20-minute webinar on Salesforce Lightning.

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B Corp Retreat: Purpose-Driven Mission Complete

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Furthering our B Corp purpose-driven mission to be a force for good, Ad Victoriam joined other Certified B Corporations in New Orleans to further our purpose-driven mission to be a force for good and to accomplish three goals.

We’ve returned and hope the following wisdom we experienced inspires you to consider joining the movement to work toward a better world.

3 Valuable Purpose-Driven Takeaways 

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Growing B Corp in Georgia. While not all the Georgia B Corps attend the retreat, we connected with Tripp Pomeroy, President of Café Campesino. His company gives back to Central and South America communities where his sustainable coffee beans are grown. We also met Mike Mannina from Thrive Farmers, a sustainable coffee roaster in Georgia. As a result, we have grown our B Local group to six members, held our first meeting, and planned our second.

 

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New B Corp Lessons. We embarked on this trip, in part, to meet many of the folks who have helped us along our journey and to expand our B Corp Network.  Every breakfast table, breakout session, and happy hour was filled with folks willing to share their story. A session of charitable giving practices led by Givily CEO Amy Kauffman led to a revamping of our corporate mission and an updated charitable plan for 2019.

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Another session on leadership and activities sparked a wealth of ideas on both employee empowerment and developing Ad Victoriam’s next generation of leadership. We talked about emotions in the workplace, the importance of providing a safe space for feedback and having “difficult” conversations. Implementing the best practices shared within our company will positively impact our team members and clients as we move forward.

 

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Raising the B Corp Bar in 2019. After listening to Gareth Hedges of Redwoods Group, who walked us through their journey to successfully navigate the 2018 Inclusive Economy Challenge, we signed up for the challenge! He spoke of creative team events and exercises, training programs, an unrelenting focus on increasing charitable work. His talk inspired us. We are now up for the challenge!

 

Ad Victoriam is Ready to Do More Good

This was an incredible experience for us as a new B Corp. We pledge to do more this next year. Do more in our communities. Do more for our employees. Do more for our planet. We would be happy to speak with you about possibly becoming a Certified B Corporation, especially if you are located in the Atlanta area. If interested, please reach out to our Community Engagement Director, Nathan Stuck.

We’re Excited: B Corp is Going to B-ourbon Street

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Our team is on their way to the B Corp Champion Retreat in New Orleans! Why? We returned from the B Summit with an abundance of new inspiring information that we just have to attend the retreat too. Here’s what we plan to share when we return:

B Corp B the ChangeGrowing B Corp in Georgia

Our main goal is to learn best practices from more experienced B Corps on expanding the B Corp footprint in the greater Atlanta area. While we have some enthusiastic B Corp partners in Georgia, like Rubicon Global and GIVN Goods, our state is lagging behind the national movement with only nine certified B Corps. Ad Victoriam wants to change that. Through a collaborative effort with fellow B Corp Boardwalk Capital Management and the University of Georgia’s Full-Time MBA program, we’ve started a B Local in North Georgia to raise awareness and assist other companies interested in taking this important step.  Three of our board members will be present in New Orleans to absorb as much as possible on how we can help companies like yours improve their impact and join the movement.

New B Corp Lessons

One of the advantages of certifying as a B Corp is access to the B Hive website, a virtual meeting place for people to share ideas, best practices, and ways to improve your impact. After our certification, we often turned to these message boards to ask questions and seek advice from the community. We have been overwhelmed with the number of people who raised their hand to help.

Whether it was Jared Meyers of Salt Palm Development providing lessons learned on his B Local journey or Sheridan Howie of LuLu Press sending us an e-mail to initiate a connection, the network is supportive and giving.  The Champions Retreat will give us the chance to meet them in person and engage with a network of professionals who have lessons to share.

Raising the B Corp Bar in 2019

Like all companies, we have big growth plans for 2019. But we also have plans to further improve our impact and our B Corp assessment score. To effectively implement this goal, we will focus on learning more about B Lab’s Best for the World Challenge, which recognizes companies with assessment scores in the top 10% of all certified B Corps, and the Inclusive Economy Challenge, where companies aim to increase specific metrics within the assessment. Meeting companies who have successfully navigated these waters will go a long way in improving our impact. 

We’re excited. We’re inspired. We’re eager to become a better version of ourselves. Stay tuned for the results!

About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.

Charity is His Middle Name

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Some people give back. And some people—like Daniel Mulkey—give back a lot. Daniel, an Army Veteran who completed a tour in Afghanistan, continues his passion to serve others in his home state of Georgia. This year already, Daniel has organized multiple charity events to raise money for social causes. Here are just a few examples.

BCorp CharityDaniel spearheaded a team of volunteers to support the Georgia Child Identification Program at the Strawberry Festival at Payne Farms. The volunteers gathered fingerprints, digital photos, and DNA swabs from children to register them in the Amber Alert database. This information is vital to law enforcement officers who facilitate the safe return of children in the case they go missing. At this same event, Daniel organized a charity fundraiser that raised medical funds for a wounded veteran to help him to literally, get back on his feet.

 

Charity Arm Vet GeorgiaAnd most recently, Daniel helped organize the 11th Annual Plainville Masonic Lodge Motorcycle Ride. With Ad Victoriam as their top sponsor, Daniel and 12 other bikers rode 100 miles through beautiful North Georgia to raise money for the Masonic Home of Georgia. The home provides an educational and stable living environment to young children in need and reinvests its charity funds into the local communities to aid families with holiday meals, coats and shoes for children.

We’re honored to have Daniel on our consulting team as he symbolizes the culture Ad Victoriam fosters through our commitment to being a B Corp.

In addition to doing good for the world, our Salesforce Consultants work as a dedicated, innovative team, taking on your business challenges. It is our belief that technology should not limit your capabilities or success. Instead, it should accelerate your achievements so your business can take strategic leaps that land you where your vision can take you. Contact us to learn how we can help you and your business thrive.

Purpose-Driven Businesses, For Real

Businesses with a Purpose

While many companies tout their goodness, only a bit more than 2,500 have committed, on paper and in practice, to truly be a purpose-driven business. About 140 of the 2,500 globally-based Certified B Corporations joined together in Amsterdam last week to inspire, share and educate each other on best practices and successful initiatives. Ad Victoriam was one of those companies.

B Summit 2018 was our first summit as a certified B Corp. We’ve returned and hope the following wisdom we experienced inspires you to consider joining the movement to work toward a better world.

3 Valuable Takeaways from B Summit 2018

Just Start. Even if You Think it is Small.

A discussion lead by Elvis + Kresse’s co-founder and renowned fashion designer Kresse Wesling, who started her business making purses from recycled fire hoses focused on how any impact, regardless of size, is worth making. Furthermore, your actions might not change the world, but they build the ripples that eventually form a wave. If everyone sits on the sideline because they can't fix everything right now, then we will get nowhere. Bottom line: it’s okay to start small, impact is impact!

Learn & Leverage

We heard from incredible people, like Chris Mann, the CEO of Guayaki Yerba Mate, who reminded us how important it is to, “Embed mission and culture as you grow.”  Kate Raworth, an Oxford Professor and author of Doughnut Economics, taught us not to compete against the existing reality, but rather to, “Change the reality that makes people want to join your movement.”

Bottom line: There are plenty of incredible people at impactful companies who have already blazed a path. Google them. Email them. Learn from them. The B Summit taught us that the B Corp community is eager to share their knowledge. Use these resources—ask for guidance, advice and inspiration will happen.

Keep Purpose Front of Mind

Instill purpose in your company early and reinforce often. Educate your employees and give them ownership of Corporate Social Responsibility (CSR) initiatives. Encourage them to give back and support the sustainability mission. It is best to find out their passion to see how it fits within the company mission. Bottom line: With your employees onboard, your purpose will become a part of your company's identity.

Take Action

Thinking about becoming a purpose-driven business? Are you considering joining the B Corp movement? If you are interested in learning how close you are to achieving the B Corp certification, take the assessment. The assessment will reveal areas where you may need improvements. We would be happy to speak with you about becoming a Certified B Corporation, especially if you are located in the Atlanta area. If interested, please reach out to our Community Engagement Director, Nathan Stuck.

 

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team conquering your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish.