AdVic’s B Corp Mission Continues

AdVic's B Corp Mission Continues

Ad Victoriam loves being a B Corp. It is an integral part of our DNA and is a part of every decision we make as a business, but our mission continues.

From the customers we do business with to the suppliers we purchase from, and the benefits we offer, our status as a Certified B Corp serves as a mission lock for ensuring our purpose continues to guide us as we grow.

Measuring Our Mission’s Impact

At the end of 2018, we published our first Annual Impact Report (download it here). This was an end of year recap of the internal B Corp-driven KPIs we had set for ourselves. Fun things were included, too. Things like new female and/or underrepresented minority-owned vendors, and our volunteers of the year. The report also included our performance on everything from volunteer and pro bono hours to our diversity efforts in our workforce and hiring initiatives.

Our Inclusive Economy Challenge

As we were preparing to publish that first Impact Report, we were also completing our first year as a B Corp. We were now eligible to participate in B Lab’s (the non-profit that certifies B Corps) Inclusive Economy Challenge.

The IEC, as it is known, is designed to motivate companies to make further improvements in their pursuit of EDI (equality, diversity, and inclusion). Participating B Corps must set and accomplish at least three improvement goals in the EDI portion of the assessment. And our focus was clear, improve on our inclusive recruitment and hiring process, specifically by addressing two pressing needs we recognized in the challenge:

  • The company actively recruits through organizations or services that are designed for individuals from underrepresented populations.
  • The company conducts an analysis of job description language and job requirements to confirm or improve diversity, equity, and inclusion

AdVic Debuts the ‘Elevate’ Program

At the beginning of 2019, AdVic launched our new Elevate program. The first class of our new program was designed to teach all things Salesforce and consulting skills. It was comprised of three freshly minted graduates from the University of Georgia. After this experience, however, one thing was obvious, we didn’t attract any females. Of the resumes we collected, 47 of 55 were male. Of our first round interviews, 14 of 16 were male. We knew we could do better than that.

When we performed the post-mortem of our first undergraduate recruitment program, we knew we could do better. The IEC gave us the perfect opportunity to pilot solutions for recruiting a more diverse candidate pool. Using the two goals mentioned above, we honed in. AdVic reached out to Women in Technology’s UGA chapter to speak to them about careers in technology as a female, wife, and mom. We also rewrote our job posting to be more female-friendly. Research shows that “men apply for a job when they meet only 60 percent of the qualifications.” However, “women apply only if they meet 100 percent of them.”

‘Elevate’ Produces Positive Results

So far, the results of our Elevate program have been astounding. Our final round two interviews were made up of seven males and seven females. We extended offers to two females and three males and hired our first female member of Elevate. Since then, we have extended offers to our third and fourth Elevate class, made up of four females and three males.

It makes us proud to announce that we have successfully completed our first Inclusive Economy Challenge. We didn’t just check a box, we walked the walk. 2019 saw two females promoted to AdVic VP’s, and two females promoted to management positions. That represented 40 percent of internal promotions this year.

The Mission Continues

While we’re pleased with our progress, we know we can still have a lot to do – our mission continues. We have an ambitious goal to have a workforce that is 50 percent female and 30 percent URM (Unrepresented Minority) by 2025 and we have work to do. If we have learned one thing since becoming a B Corp, it is that the work is never done. There are always improvements to be made and areas to improve on, but it doesn’t stop us from taking a minute to celebrate our successful 2019 and completion of our first Inclusive Economy Challenge.

 

If you would like to learn more about how your company can become a Certified B Corp, AdVic’s recent three-part blog series has all the information you need to succeed: Part 1Part 2Part 3. You may also find this recent AdVic B Corp/Corporate Social Responsibility webinar helpful, too.

If you have any questions, we invite you to contact us here.

 

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Champions Retreat 2019: Making the Pledge

Champions Retreat 2019: Making the Pledge

With all of the change in the air right now, from the Global Climate Strike to the Business Roundtable’s commitment to a new Statement of Purpose for corporations, the priority of the stakeholder over the shareholder has never been greater. At this year’s Champions Retreat in Los Angeles, the annual gathering of North American B Corps, over 700 attendees channeled the energy of the times to build on this momentum.

The Daily Agenda

For Ad Victoriam, the conference started on Monday, September 16, with the B Local Summit.

AdVic’s Director of Culture and the Chair of B Local Georgia, Nathan Stuck, spent the day with B Local leaders and community organizers from across the country. They shared strategies to build local organizations and the B Corp movement as a whole. From the more established chapters like Portland to the newer chapters like B Corp Local in Georgia, discussions centered on synergies and opportunities for collaboration.

After an incredible opening reception on Monday evening, the conference kicked into full swing on Tuesday. With a focus on building a regenerative and inclusive economy, attendees heard from Patagonia CEO Rose Marcurio, who spoke on the need for B Corps, and businesses in general, to lead by example and not accept “business as usual.” Breakout sessions focused on networking and creating a more inclusive economy, one that works for everyone.

On Wednesday morning, Ad Victoriam’s Stuck was elated to be called on stage to receive a Collective Action award with other B Local leaders from across the country. The award recognizes significant efforts to lead the movement, raise awareness, and promote growth.

B Local Leaders celebrating their Collective Action award on the main stage.
B Local Leaders celebrating their Collective Action award on the main stage.

Later on Wednesday, attendees were treated to an incredible session with Bart Houlahan, co-founder of B Lab, and Deval Patrick, former governor of Massachusetts and the newest B Lab board member. There was also an incredible breakout session focused on recertification, which AdVic will have to start working on in mid-2020.

Bart Houlahan and Deval Patrick.
Bart Houlahan and Deval Patrick.

Making the Pledge

AdVic’s proudest moment of the Champions Retreat was taking the Pledge to Build the B Economy from Within. With this signature, we pledged to:

Support the B Corp community
– Speed up the building of an inclusive and sustainable economy
– Truly use business as a force for good
– Share knowledge with our fellow B Corps
– Align our purchases with our values
– Consider B Corps first when making decisions
– Promoting B Corps to our employees and networks

Ad Victoriam’s Nathan Stuck signing the pledge.
Ad Victoriam’s Nathan Stuck signing the pledge.

This trek to Los Angeles was an intense three days of meeting some of the most inspiring people. These people are being the change they want to see in the world. We can hardly wait until 2020’s Champions Retreat!

But until then, we are committed to advancing to the next level. We’re striving to ensure that purpose is intertwined with profit and businesses to serve both our employees and communities.


About B Corp

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 3,000 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.

So, would you like to learn more about how your company can become a certified B Corp? AdVic’s recent three-part blog series has all the information you need to succeed: Part 1Part 2Part 3. You may also find this recent AdVic B Corp/Corporate Social Responsibility webinar helpful, too. If you have any questions, contact us here.

 

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AdVic and BCorp Go Hollywood

AdVic and BCorp Go Hollywood

The Ad Victoriam team has bags packed and is ready to represent at this year’s BCorp Champions Retreat 2019 in Hollywood.

2018 was AdVic’s first year as a certified B Corp, and we jumped in feet first attending both the B Summit and the Champions Retreat. So after last year’s awesome experiences, you can understand why we’re excited to be heading to the City of Angels for this September 16-18 event to connect with other B Corps and people united in using business as a force for good.

At this year’s Champions Retreat, AdVic’s own Nathan Stuck, Chairman of B Local Georgia, has been invited to attend the B Local Summit session on September 16.

Remarks Stuck, “I can’t wait to learn how to grow a local community of businesses that believe in purpose and profit.”

B Local Georgia at their inaugural meeting in 2018, shortly after returning from Champions Retreat
B Local Georgia at their inaugural meeting in 2018, shortly after returning from Champions Retreat.

2019 Champions Retreat Theme

As leaders in the Corporate Social Responsibility movement, B Corps around the globe are taking the lead on building a more inclusive economy for everyone. This year’s Champions Retreat theme centers around Equality, Diversity, and Inclusion (EDI) initiatives. Ad Victoriam successfully completed the 2019 Inclusive Economy Challenge and will look for further inspiration from their fellow attendees.

Stuck adds, “As BCorps we are always eager to learn from others, especially those that have accomplished lofty EDI goals. In addition to being a responsible way to do business, research shows that diverse teams make better decisions.”

Reasons to Be Excited

The last 18 months have been a fascinating whirlwind for AdVic and our commitment to the BCorp community. We’ve made B Corp friends across the country, especially since last year’s Champions Retreat. This year’s conference gives us a chance to finally meet these fellow BCorp members face to face. So many conference calls – B2B B Corp and B Culture – and now we get to talk in person!

AdVic’s Stuck sums it all up: “Reuniting with friends we’ve met in person or only known virtually, growing B Corp awareness in our home state of Georgia, and building a more diverse, and better, company all await us out west.”

Group shot from the recent 2019 B Summit in Amsterdam
Group shot from the recent 2018 B Summit in Amsterdam.

About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 3,000 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.

And if you would like to learn more about how your company can become a certified B Corp, AdVic’s recent three-part blog series has all the information you need to succeed: Part 1Part 2Part 3. You may also find this recent AdVic B Corp/Corporate Social Responsibility webinar helpful, too.

 

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We’re a B Corp! Now What?

We're a B Corp Now What Ad Victoriam

In the first two blogs of this series, we made the case for why companies should consider becoming B Corp certified and the best practices for tackling the B Impact Assessment. This final article will help you with the next step on your journey. We will help you figure out what to do next and how to maximize your certification.

Once you’ve passed your audit and signed the Declaration of Interdependence, take some time to pat yourself and your team on the back. As every B Corp knows, this process isn’t easy. But you are now among a committed group of almost 3,000 companies around the world who believe in using business as a force for good. That is worth celebrating and shouting from the mountaintop.

But once the champagne is empty and your victory lap complete, you’ll have the same thought many of us had after we finished the certification process: Now What? That’s right, it’s time to figure out what to do next. Here are the easiest ways to get your employees and yourself involved:

Activate Your B Hive Account

Once certified, your company will have access to the B Hive, an online community of B corps. There, you can join channels and jump into all kinds of conversations, from B2B Networking to Community Offers, B Hive offers new B Corps a great chance to start meeting others in the community. It is here you will find out about great calls, like the B2B business development call and the B Culture call where thought leaders get together to solve commonly encountered problems. Put rather simply: Sign up, log in, and start posting.

Join Your B Local

Find your nearest B Local and get involved. Sign up for a committee, attend the networking events and get to know your fellow B Corps. These events are great for business development, idea sharing, and collaborations. B Locals also host annual Leadership Development Conferences (BLDs) that are worth the price of admission.

Read to the bottom and then sign up for our complimentary webinar that will review everything you need to know about becoming a B Corp.

Attend the Champions Retreat and/or the B Summit

At Ad Victoriam, we were so eager to get involved after our certification in January 2018 that we attended both the B Summit in Amsterdam and the Champions Retreat in New Orleans. We didn’t know what to do next and there wasn’t (yet) a B Local in Georgia. We left Amsterdam in awe of the companies and people we met, the convictions they felt for their purpose, and their dedication to improvement. New Orleans was more of the same. Even more companies doing great things that left us inspired to increase our mission and accomplish even more in 2019.

Whatever You Do, “Just Get Involved”

When Ad Victoriam first got certified, we asked B Corp champion, ArcBenders Founder Christina Noel, what to do next. Her response was simple, “Just get involved any way you can and you will figure it out from there.” So my advice is her advice. Be active on B Hive, plug into your B Local, attend the Champions Retreat and even the B Summit. Network, volunteer and sign up for the different calls. Get involved and you will find your own answer to what’s next.

Looking for some ideas on how to get involved? Check this out.

Meanwhile, sign up for our upcoming webinar (Thursday, August 22, 2019, at 2 p.m. EDT). We will share everything you need to know about becoming a B Corp. This is not a sales pitch, just one of the ways we are giving back.

Gold Standard of CSR Webinar

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Navigating Your B Corp Impact Assessment

Navigating Your B Corp Assessment Ad Victoriam

In the first installment of this series, we focused on the reasons why you should consider pursuing B Corp certification for your company. From raising capital to attracting new clients and employees, this gold standard of Corporate Social Responsibility accreditations offers a wealth of benefits. But now it’s time for the difficult part, taking the assessment and reaching the needed 80 points. We’re here to alleviate any concerns you have and provide you with a roadmap for success.

In an article written by Berrett-Koehler Publishers, the publishers of Ryan Honeyman’s B Corp Handbook (and the newly released 2nd Edition) discuss the author’s five-step approach. We’ve amended this tried and true process to include one extra (and FREE) step that can make the process much more manageable.

Establish a Baseline by Taking the B Corp Assessment

This first step is a simple one. Go here and take the assessment (BIA). Fill out some basic information about your company to get started and then complete the different sections. The BIA is broken up into five different sections: Governance, Workers, Community, Environment, and Customers. Complete each section and it will give you your score. If you have 80 points, skip the rest of these steps and move ahead to the next installment in this series. If you are like the rest of us who scored less than 80, that’s OK. Keep reading and we’ll help get you over the hump.

Engage Your Team

In your first go-around, you may not have had all the answers at your ready disposal. For example, you might have a facility manager or a controller that has all of your energy and water bills. Or you might need your procurement manager to investigate the diversity and locations of your major suppliers. Organize all the information you need in a central place (we recommend a Google Sheet to allow real-time collaboration) and delegate tasks to your team. Once you receive everything back, update your assessment and receive your new score.

Added Step: Recruit Free Help from a Local College or University

Running a business isn’t a part-time job. And we realize there is a multitude of things that can rank higher on your priority totem pole than your B Corp certification. Lucky for you, colleges and universities across the country have created concentrations, certificates, and programs that require a B Corp project to successfully complete. In the southeast alone, NC State University, the University of Georgia, and the University of Florida facilitate B Corp projects each semester.

At Ad Victoriam, we worked with MBA students from the University of Georgia to do a lot of the heavy lifting. The students helped write our employee handbook and identify some of the low- and mid-hanging fruit to help get us closer to the needed 80 points. They were then able to identify other potential opportunities and provided us with a cost/benefit analysis for each item so we could make our own decision based on what was best for our business. We highly recommend utilizing a university-run program to help you achieve your B Corp certification.

Read to the bottom and then sign up for our complimentary webinar that will review everything you need to know about becoming a B Corp.

Create a Plan

  1. With your team engaged and your students ready to help, it’s time to create a plan. If you are working with a university, they will have a roadmap and plan they can adapt to your company. If you don’t have the luxury of student help, there is a simple three-step approach we recommend:
  2.  Identify low-hanging fruit: Go through the assessment and identify items that require as little as a tweak to your employee policy handbook. For example, enacting a policy that requires employees to rent hybrid vehicles when traveling for business, or encouraging remote meetings work to reduce your carbon footprint. Start with these and then we can get out the step ladder to reach higher.
  3. Identify mid-hanging fruit: These are the pieces that require a little more thought and effort. This would include things like implementing a volunteer time off policy or writing a supplier screening questionnaire.

Make a go/no-go decision on the most difficult pieces: Quite intuitively, a large chunk of points are available on the more difficult questions. For us, there were some major decisions that had to be made with regard to cost (time, effort, and/or money) and benefit (recruiting and/or retaining employees). Beyond the reasons already mentioned for working with a university program, this part of the process is where they can really help.

Implement Your Plan

Using your plan as an outline, start building out the documentation (e.g. handbook, policies, etc) and enacting the changes (e.g. rolling out your new policies to team members, picking a 401k provider, etc.). Once again, the students can be a big help in this part of the process as they can do a lot of the heavy lifting. But there are also a ton of other resources available to you, like those provided by B Lab or from the B Corps in your region (get connected here).

Fine-tune

You’ll notice as you take the assessment that questions can be marked for later review or as a future goal. Even after you hit the 80 point threshold, continue to use the assessment as a tool to improve your company.

Summary

Following these simple steps will get you well on your way to certification. When you hit snags and roadblocks, don’t be afraid to reach out for help. Whether you get assistance from university students or from a local B Corp (or both), you’ll find that this community is generous with their time and eager to help.

In the conclusion of this series, we discuss the “what now, what’s next” after you get certified.

Meanwhile, sign up for our upcoming webinar (Thursday, August 22, 2019, at 2 p.m. EDT) that will share everything you need to know about becoming a B Corp. This is not a sales pitch, just one of the ways we are giving back.

Gold Standard of CSR Webinar

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The Gold Standard of CSR

Gold Standard of CSR Ad VIctoriam

It’s 2019 and times have changed in the business world. More and more every day, becoming the gold standard of Corporate Social Responsibility (CSR) is taking on a bigger role in C-Suite conversations.

No longer does the economic philosophy of Milton Friedman, to serve fiscal shareholders above all else, dominate the landscape. Customers and employees are demanding that the corporate world serve all stakeholders, including their employees, communities, and the environment. The number of companies listening is increasing. They have begun incorporating CSR initiatives into their day-to-day business operations. But with everyone doing it, how can you make your company stand out and work towards becoming a “gold standard of CSR?”

The answer is simple, join Ad Victoriam Solutions, a Georgia-based Salesforce Consultant, and have your company certified as a B Corp.

B Corps are for-profit businesses that have a proven (and certified) commitment to serving all stakeholders. They use business as a force for good, ensuring fair pay and benefits to a diverse and inclusive workforce. They also promise to be good stewards of the environment. That means they are actively serving in their communities, and believing purpose and profit can harmoniously coexist.

However, the process isn’t easy, but as the saying goes, if it was then everyone would be doing it. But it is worth going after. In the first of our three-part series, we’re focusing on five reasons your business should consider B Corp certification.

1. The Gold Standard of CSR: A True Differentiator

In a workforce and consumer base increasingly dominated by millennials, people are demanding more than just profit from the companies they buy from and work for. Consumers and potential employees are more likely to sniff out blatant “greenwashing.” Defined by Investopedia, “greenwashing” is “an attempt to capitalize on the growing demand for products that are environmentally sound.” Meaning “they are more natural, healthier, free of chemicals, recyclable, or less wasteful of natural resources.”

But with B Corps, the research and investigation into the legitimacy of a company’s claims have already been performed. After the company completes the B Impact Assessment (BIA), on which a company must score 80 out of a possible 200 points, B Lab, the nonprofit accreditation body that certifies B Corps, performs an audit of a company. The handbook and its policies are reviewed, numbers are verified, and many times, an on-site audit is performed. Succinctly put, B Corp certification is to for-profit business as Fair-Trade is to coffee or certified organic is to milk. The B logo is seen as a stamp of legitimacy on your CSR efforts.

2. Raising Capital

An often overlooked feature of B Corp certification is the ability to seek out investments in your business. According to Forbes, “The Global Impact Investing Network’s most recent estimate for the minimum size of the impact investment market doubled to $228 billion in assets under management, up from $114 billion in 2017.” More and more investors are looking to diversify their portfolios beyond industry. They want to include companies with environmental and social goals, following global standards like the United Nations’ Sustainable Development Goals.

As investors scramble to find investment opportunities that align with their personal values, “B Corps may attract capital better than non-b-businesses,” according to an article in Fast Company. In the article, Abi Barnes, the author of “An Entrepreneur’s Guide to Going B,” published by the Yale Center for Business and the Environment, alluded to the B Corps’ ability to differentiate themselves to attract these investments. He stated that “in an era of ‘greenwashing’ and misleading labels, certified B Corporations and benefit corporations help consumers identify trustworthy companies.”

Read to the bottom and then sign up for our complimentary webinar that will review everything you need to know about becoming a B Corp.

3. Mission Lock

One of the biggest benefits of B Corp certification for a growing company is the ability to lock in your mission. When Ad Victoriam Solutions went through the assessment, we only had eight employees. We had to implement a lot of new policies and practices. More importantly, we had to envision what we wanted our company to look like as it grew. Fast forward three years and we have almost 70 employees and our vision is our reality. The mission and purpose are now baked into the DNA of our organization.

When we make strategic decisions, our status as a B Corp influences our direction. Whether it is how we recruit employees to ensure a diverse candidate pool or deciding on whether we want to take on a new client based on their mission and values, our certification weighs heavily on everything we do. And knowing that B Lab requires member companies to re-certify every three years ensures we are always thinking of a decision’s impact on everyone.

The truth is, not just focusing on the bottom line has been good for business. Since Ad Victoriam started the process three years ago, we have doubled our revenue every year.

4. Best Practices, Industry Standards, and Benchmarks for Improvement

An unexpected byproduct of B Corp certification is the inspiration from the B Community to always strive for more. There will always be another B Corp doing more than you for their employees, the environment, and their community. Allowing these companies to inspire you to deepen your commitment opens the door to becoming an even better corporate citizen. Being open to measuring your company’s performance to that of others allows you to identify areas for improvement.

In an interview with Forbes, Barnana CEO Nik Ingersöll stated, “Being a B Corp has solidified our commitment to the way we run our business. They also have an amazing framework that has given us more ideas on how to become even more sustainable. It has given me a path to constant and continued improvement.”

And in an article from the Harvard Business Review, “It Pays to Become a B Corporation,” Richard Stammer, VP of B Corp Cabot Creamery, highlights the use of benchmarking to achieve operational cost savings as well as to recruit and retain employees. Stammer also points to Patagonia, who “report[ed] that certification helps promote and validate its employee-centric culture, which attracts great candidates because of the company’s reputation as a great place to work. Since becoming a B Corp, Patagonia expanded the medical, military, and paid maternity and paternity leave for regular full- and part-time U.S. employees.”

5. Walk the Walk

On top of everything, you are signaling to the marketplace that your mission is sincere and genuine. It helps potential customers and employees more easily sift through the noise and find companies that truly believe in CSR.

B Corp Certification isn’t a pledge or a commitment to simply do better. It is the etching of your mission and your beliefs in stone. As such, it requires time and commitment to achieving. But in the end, it is worth it.


In Part 2 of this series, we focus on tackling the BIA and getting your company B Corp certified. We’ll share common hurdles, best practices, and aids to get help get you there!

 

Meanwhile, sign up for our upcoming webinar that will share everything you need to know about becoming a B Corp – not a sales pitch, just one of the ways we are giving back.

Gold Standard of CSR Webinar

 

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YANMAR Empowers Sustainable Future

Yanmar Empowers Sustainable Future

In November 2017, Ad Victoriam partner, YANMAR America, a leader in the design and manufacturing of diesel engines and diesel-powered equipment, opened the doors of their 50,000+ square foot YANMAR EVO//Center. The facility was designed specifically to help empower the YANMAR global mission of creating a sustainable future.

The EVO//Center features a product showroom/museum and a 300-person auditorium. Inside there's also a state-of-the-art training academy, training labs, private meeting/event space, indoor and outdoor common areas, and a product demonstration field. These spaces are designed to provide state-of-the-art training. They also support the local community with an active calendar of events focused on empowering sustainability.

With a Mission Statement that reads: “The EVO//Center strives to evolve the mindset of our customers, dealers, employees, and community by serving as a place of collaboration and education dedicated to sharing solutions for empowering sustainability,” the facility specifically raises customer satisfaction through a training program that:

  • Provides industry-leading training for our dealers, employees, and customers
  • Employs a highly skilled training staff
  • Continually develops curricula to meet the needs of our dealer network
  • Offers various types of training beyond technical training (sales, finance, parts, etc.)

In addition, the EVO//Center interacts with their community by:

  • Hosting community activities focusing on sustainability
  • Providing facilities and tools for businesses and the community to engage and collaborate
  • Offering training to individuals outside the YANMAR Dealer network
  • Educating children on sustainability and food production via school field trips

YANMAR Fosters Sustainable Future

It's one thing to say you “foster sustainability,” but through their EVO//Center, YANMAR has put it into practice by:

  • Signed “Partners in Education” agreements with several local schools. They host students from these schools and teach them about the importance of sustainability through engaging activities and games.
  • Hosting “sustainability-themed” community events such as garden symposiums and farmers markets. They are currently working with a local farm to install and maintain an apiary on the campus. Bees are a critical part of sustainability; keeping bees on campus will allow them to teach kids and adults about the important role they play in our ecosystem.
  • YANMAR//Academy not only teaches their dealers how to better serve their customers, but it also hosts a variety of business management courses designed to help our dealers be successful and self-sustaining.

“Our goal, therefore," says YANMAR EVO//Center Marketing and Events Manager Todd Grondzki, “is to have the best-trained dealer network in the various industries we serve. We also want to generate awareness for YANMAR and our mission of “a sustainable future” within the local community. We hope our efforts will empower the local community to be more sustainable in their homes, businesses, and everyday lives."

As a Certified B Corporation, Ad Victoriam Solutions donates our resources to create a better world for our employees, community, clients, and the environment. That's the reason we are so excited to partner with YANMAR America. Beyond our business relationship as a Salesforce implementation consultant, we're working on future sustainability projects that meet both of our missions.

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13 Free Ways to Give Back

13 Ways to Give Back

Too busy? Not enough time to volunteer? Not enough spare change to make a donation? We understand. Here's 13 easy ways to give back without impacting your schedule or your wallet.

Where to Buy

  1. Raise money for charities when you shop online using platforms like AmazonSmile or ShoppingGives. They enable you to give back to a designated charity. They receive a donation for every purchase you make.
  2. Purchase gifts that make an impact by purchasing gifts that also give back!
  3. Reduce your carbon footprint and give your local economy a boost by shopping local. Research suggests that every $1 spent at a locally owned business creates $3.50 of value in the local economy.
  4. Shop farmers markets to further reduce your carbon and support local farmers. If you can’t find it, check out Whole Foods, which makes it part of their mission to support local farmers by sourcing a variety of items within a limited radius of their stores.

What You Buy

  1. Socks are a necessity. And a good pair of socks is a game changer.  Next time you’re replacing those socks with the hole in the big toe, check out the selection at Bombas Socks. The most requested clothing item at homeless shelters is socks, and Bombas donates a pair of socks for every pair purchased!
  2. Support charities while grocery shopping by selectively choosing products. Companies like Newman’s Own believe in donating “100% of Profits to Charity.” Next time you’re debating between bottles of ranch, jars of spaghetti sauce, or frozen pizzas, look for the Newman’s Own label and make an impact.
  3. Buy Toms shoes. Toms has been a leader in the corporate social responsibility movement for a long time, donating a pair of shoes for every pair purchased.
  4. Everyone needs dish soap to wash their pots and pans. Look for Procter & Gamble, who has launched the Fairy Ocean Plastic bottle, made from 100% post-consumer recycled and ocean plastic. Their campaign aims to raise awareness of the issue of plastic use and the resulting damage it does to our waterways and oceans.
  5. What do we all need, all buy, and all use every day? Toilet Paper! Who gives a Crap is a quality toilet paper company that reduces the impacts of deforestation by using environmentally friendly materials. They also donate 50% of their profits to help build toilets for those in need.
  6. Goodbye plastic, hello bamboo! Put some shine behind your smile by using MABLE toothbrushes, which have a biodegradable handle, plastic-free packaging, and non-toxic ingredients. They donate one toothbrush for every brush bought, and conduct outreach to teach kids about dental health and sustainability.

After You Buy

  1. Soda POP! Ronald McDonald House puts soda can tabs to charitable use with their Pop-Tab Program. After finishing your favorite soda, save the tabs and donate them to the Ronald McDonald House. The program recycles the tabs and uses the proceeds to help cover the costs of local accommodations for families whose kids are being treated at a Ronald McDonald Hospital.
  2. Don’t recycle that empty cereal box just yet. Before you do, be sure to cut off and collect Box Tops coupons to support education at your local schools. Most schools have a collection box where you can deposit the tops, where they are then traded into General Mills in exchange for money towards school needs.
  3. Filter through that closet and throw away that t-shirt you haven’t worn since 2008. Many homeless shelters will pick up your unwanted clothing and donate them to those in need. You can also find local Homeless Shelter donation spots and drop off your used clothing! Help make a difference in someone else’s life with a simple donation of something you’re not using anymore.

Every day presents a number of opportunities to make conscious, caring, and responsible decisions. Making a simple switch with your daily decisions, you can make a big difference without spending extra time or money. When you do good, you feel good!

 

About Ad Victoriam Solutions

Ad Victoriam is a Salesforce Platinum Partner and a MuleSoft partner who provides mission-critical consulting services, from strategy to implementation. Our nimble team of certified professionals across the country who accelerate businesses by solving complex problems through cloud and data expertise. As a certified B Corp, we put purpose over profits, and have made a strong commitment to community. Contact Ad Victoriam for all of your Salesforce needs. 

 

Responsible Sourcing to Support the Earth

Research indicates that workplace design has an impact on your mental health and wellbeing. It also has an impact on the earth. We built a workspace that positively impacted both.

After the initial move in day, we began to do what all companies do. We bought furniture, desks, chairs and a lot more. The office was nice, but didn’t really represent our uniqueness. About two years after our move, we decided to transform our space into something that is true to who we are, and did so in a manner that aligns with what we value.

Blu Interiors, a full-service, female-owned, interior design group founded with a mission to provide well-conceived, functional design plans was hired to improve the Ad Victoriam headquarters. With Blu Interiors, we not only created a productive, open, and inspiring place to work, we were also able to reduce our environmental impact.

Responsible, Inclusive, and Local Sourcing

Female-owned or local companies were chosen:

  • The design firm and furniture brokers were women-owned businesses.
  • The construction company and drapery designer were both local.
  • Our new Ad Victoriam Solutions sign in the lobby was manufactured in Atlanta, Georgia.
  • The Bulldog artwork displayed in our office was commissioned by an artist in Athens, Georgia.

Eco-friendly materials were purchased:

  • Filzfelt, 100% biodegradable and renewable sheeps wool, was used to soundproof our meeting rooms.
  • Our new whiteboards are made from Clarus glass. They are manufactured with Declare, Environmental Product Declaration, and Indoor Air Quality Certifications.
  • Our bathroom counters are ISO 14001 Certified, the carpeting is Cradle to Cradle Certified and the furniture is GreenGuard Gold Certified, making all of these items environmentally friendly.
  • Replaced all light bulbs with LED bulbs and added motion sensors so lights turn on when someone enters the space and turn off after 10 minutes without motion.
  • Added motion detected one-sheet paper towel dispensers to decrease waste.
  • Installed low-flow toilets and motion activated sinks to reduce our water waste.

Finally, a local moving company was hired to help us donate our used office furniture to two non-profit organizations, Lifeline Animal Shelter and Habitat for Humanity.

We’re not changing the world, but we are making an impact. It’s a small B Corp ripple, but a ripple worth making. And, if we can inspire other companies and individuals to consider environmental impact in their purchasing decisions, the scales will start tilting in the right direction.

About Ad Victoriam Solutions

Ad Victoriam is a Salesforce Platinum Partner and a MuleSoft partner who provides mission-critical consulting services, from strategy to implementation. Our nimble team of certified professionals across the country who accelerate businesses by solving complex problems through cloud and data expertise. As a certified B Corp, we put purpose over profits, and have made a strong commitment to community.

We Vote for Diversity & Inclusion

Diversity and Inclusion_Image_Mar19

Diversity and inclusion can vary by industry. For example, positions within certain industries, such as healthcare, are primarily held by women, whereas, technology positions are occupied largely by men. In fact, 76% of the technology jobs are held by men, with 95% of the team being Caucasian.

According to an article published in the Harvard Business Review, states that non-homogenous teams are simply smarter.” And noted that, a study published in Innovation: Management, Policy & Practice, found “that companies with more women were more likely to introduce radical new innovations into the market over a two-year period.” In addition to the evidence that diversity and inclusion are good business practices, we believe it is also a good people practice. Here are some of the lessons we’ve learned and solutions we’ve implemented. 

Effectively Targeting Diversity in our Recruitment Strategy

In 2018, we started recruiting at the University of Georgia for our new Elevate program, an entry-level program that hires and trains recent graduates on Salesforce Consulting. In our first outreach, we received resumes primarily from Caucasian males. As a result, we wondered how we could increase the diversity of our candidates.

As a result, we evaluated and modified our job descriptions to increase the likelihood of attracting diverse candidates. We were happy to receive more than 50 resumes from individuals with diverse backgrounds. Our modifications drew in 4 times as many women and 2 times as many underrepresented minorities.

Changing the Future of Diversity & Inclusion

People often say that the definition of insanity is doing the same thing and expecting different results. Our efforts to recruit and hire a diverse workforce are constrained by the number of diverse candidates. In an effort to work toward a long-term solution, we are building relationships with organizations who support inclusivity.

Recently, our team spoke to the UGA Women in Technology Chapter about navigating a career in the tech industry, balancing work and family, and breaking down organizational biases they may encounter. We are in the planning stage to hold similar events on campuses across the Southeast.

Diversity isn’t a checkbox for AdVic. While worthwhile and valuable as a KPI, it needs to be more, and mean more. Diversity attempts often fail. They failed because they focus only on diversity while forgetting inclusion. Respecting each other, listening to ideas, including each other in conversations and decisions, that what is true inclusion.

 

In addition to doing good for the world, our Ad Victoriam Solutions Salesforce Consultants work as a dedicated, innovative team of problem solvers, taking on your technology challenges. We are Salesforce cloud and data consultants who customize our approach to suit your processes for increased efficiency, accelerated productivity and scalability. Contact us to learn how we can help your business flourish.