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		<title>Revolutionizing B2B Marketing with CRM, AI, and Market Trends</title>
		<link>https://www.advictoriamsolutions.com/blog/revolutionizing-b2b-marketing-with-crm-ai-and-market-trends/</link>
		
		<dc:creator><![CDATA[Ad Victoriam Solutions]]></dc:creator>
		<pubDate>Mon, 09 Dec 2024 13:20:19 +0000</pubDate>
				<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[Ad Victoriam Salesforce Simplified]]></category>
		<category><![CDATA[Ad Victoriam Solutions]]></category>
		<category><![CDATA[AdVic]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM Adoption]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Paul Slack]]></category>
		<category><![CDATA[Vende Digital]]></category>
		<guid isPermaLink="false">https://www.advictoriamsolutions.com/?p=22370</guid>

					<description><![CDATA[<p>On a recent Ad Victoriam Salesforce Simplified podcast, we welcomed back Paul Slack, CEO and Chief Strategist of Vende Digital.  In this insightful episode, podcast host Mike Boyle and Paul dove into the state of B2B marketing in 2024 and forecast trends for 2025. They also talked about how AI transforms the marketing landscape, the [&#8230;]</p>
<p>The post <a href="https://www.advictoriamsolutions.com/blog/revolutionizing-b2b-marketing-with-crm-ai-and-market-trends/">Revolutionizing B2B Marketing with CRM, AI, and Market Trends</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">On a <a href="/blog/podcast-b2b-marketing-strategy-crm-ai-challenges-trends/">recent</a> Ad Victoriam Salesforce Simplified podcast, we welcomed back <a href="https://www.linkedin.com/in/paulslack/" target="_blank" rel="noopener">Paul Slack</a>, CEO and Chief Strategist of <a href="https://vendedigital.com/" target="_blank" rel="noopener">Vende Digital</a>. </span></p>
<p><span style="font-weight: 400;">In this insightful episode, podcast host Mike Boyle and Paul dove into the state of B2B marketing in 2024 and forecast trends for 2025. They also talked about how AI transforms the marketing landscape, the shift from SEO (Search Engine Optimization) to LMO (Language Model Optimization), and the importance of community in demand generation. </span></p>
<p><span style="font-weight: 400;">In addition, we explored the critical role of CRMs in modern marketing, including best practices for leveraging these systems effectively. </span></p>
<p><span style="font-weight: 400;">Here are some audio highlights from our conversation.</span></p>
<h3><b>B2B Marketing Trends for 2025 &#8211; Part 1</b></h3>
<p><span style="font-weight: 400;">The conversation with Paul started with his look back at the B2B Marketing trends that were most prevalent in 2024 (Hint: AI, AI, AI…). He also looked into his crystal ball with his trend prediction for 2025. Here’s the ‘big” one…</span></p>

<h3><b>B2B Marketing Trends for 2025 &#8211; Part 2</b></h3>
<p><span style="font-weight: 400;">So, now that you have been warned about LMOs (Language Model Optimization) in Part 1 above, Paul looked further into his 2025 crystal ball and informed us to be ready for more AI agents, vertical videos, and lo-fi content.</span></p>

<h3><b>Marketers and CRMs &#8211; The Biggest Challenge</b></h3>
<p><span style="font-weight: 400;">As we moved into the marketers and their relationship with CRM portion of the podcast, we asked Paul about the biggest challenge marketers face when it comes to effectively using CRMs, and how poor data management contributes to this. Here’s what he said…</span></p>

<h3><b>The Importance of a Clear CRM Strategy</b></h3>
<p><span style="font-weight: 400;">We asked Paul his thoughts on the importance of companies having a clear CRM strategy, and he said that the biggest risk companies take in the beginning is treating it like an old-school Rolodex (look it up, kids!). </span></p>

<p><a href="https://info.advicsol.com/HealthCareProviderCustomerStory"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-21669 size-full" src="https://www.advictoriamsolutions.com/wp-content/uploads/2024/04/BlogBannerAds-09.jpg" alt="Digital Health Company Migrates Acquired Company Replaces Zendesk - Ad Victoriam Salesforce Blog" width="640" height="300" /></a></p>
<p><b><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <a href="/blog/podcast-b2b-marketing-strategy-crm-ai-challenges-trends/">Listen</a> to the entire B2B Marketing Strategy: CRM, AI, Challenges &amp; Trends podcast episode.</b></p>
<p><b>Related Resources:</b></p>
<p><a href="/blog/the-role-ai-genai-are-playing-in-todays-b2b-marketing/"><span style="font-weight: 400;">The Role AI &amp; GenAI Are Playing in Today’s B2B Marketing</span></a></p>
<p><a href="/blog/maximizing-your-crm-investment-how-budget-conscious-businesses-can-make-the-most-of-salesforce/"><span style="font-weight: 400;">Maximizing Your CRM Investment: How Budget-Conscious Businesses Can Make the Most of Salesforce</span></a></p>
<p><a href="/blog/why-traditional-crm-falls-short-in-healthcare/"><span style="font-weight: 400;">Why Traditional CRM Falls Short in Healthcare</span></a></p>
<p><b>Subscribe to the AdVic Salesforce Blog on Feedly:</b></p>
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<p>The post <a href="https://www.advictoriamsolutions.com/blog/revolutionizing-b2b-marketing-with-crm-ai-and-market-trends/">Revolutionizing B2B Marketing with CRM, AI, and Market Trends</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
]]></content:encoded>
					
		
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		<title>Sales &#038; Marketing, SEO and Social Media Tips for B2B Marketers</title>
		<link>https://www.advictoriamsolutions.com/blog/sales-marketing-seo-and-social-media-tips-for-b2b-marketers/</link>
		
		<dc:creator><![CDATA[Ad Victoriam Solutions]]></dc:creator>
		<pubDate>Mon, 06 Feb 2023 14:00:22 +0000</pubDate>
				<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[Ad Victoriam Solutions]]></category>
		<category><![CDATA[AdVic]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Paul Slack]]></category>
		<category><![CDATA[Salesforce Simplified]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vende Digital]]></category>
		<guid isPermaLink="false">https://www.advictoriamsolutions.com/?p=20130</guid>

					<description><![CDATA[<p>The B2B marketing landscape is continuously evolving. The last two years saw a few unprecedented changes and trends in the B2B marketing ecosystem. What trends can we expect in 2023? On a recent Ad Victoriam &#8220;Salesforce Simplified&#8221; podcast, Paul Slack, founder and CEO of Vende Digital discussed sales and marketing, SEO, and social media trends [&#8230;]</p>
<p>The post <a href="https://www.advictoriamsolutions.com/blog/sales-marketing-seo-and-social-media-tips-for-b2b-marketers/">Sales &#038; Marketing, SEO and Social Media Tips for B2B Marketers</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>


<p><span style="font-weight: 400;">The B2B marketing landscape is continuously evolving. The last two years saw a few unprecedented changes and trends in the B2B marketing ecosystem. What trends can we expect in 2023? On a </span><a href="/blog/podcast-sales-marketing-seo-and-social-media-tips-for-b2b-marketers/"><span style="font-weight: 400;">recent Ad Victoriam &#8220;Salesforce Simplified&#8221; podcast</span></a><span style="font-weight: 400;">, </span><a href="https://www.linkedin.com/in/paulslack/"><span style="font-weight: 400;">Paul Slack</span></a><span style="font-weight: 400;">, founder and CEO of </span><a href="https://vendedigital.com" target="_blank" rel="noopener"><span style="font-weight: 400;">Vende Digital</span></a><span style="font-weight: 400;"> discussed sales and marketing, SEO, and social media trends B2B marketers should watch &#8211; and possibly embrace &#8211; this year. What follows are some of the highlights of that conversation.</span></p>
<h3><b>Video is Still King </b></h3>
<p><span style="font-weight: 400;">“Video,” Paul remarked, “as a way of delivering information, is becoming more and more important. We&#8217;re seeing video consumption just on the rise and short video consumption being the biggest form of that. I think we can thank our short attention spans, and maybe TikTok for that, but we all want these short videos. And so, video worked well in 2022. I think it&#8217;s going to work extremely well in 2023.” </span></p>
<p><span style="font-weight: 400;">From a sales perspective, Paul added, “Video is also a really important tool. So I think the sales reps that were able to send little video messages to their customers, that&#8217;s something that if you didn&#8217;t try in 2022, I&#8217;d recommend that you try in 2023. Think about all the emails that you&#8217;re getting, unsolicited emails and things like that. And then every now and then I&#8217;d get an email and it&#8217;s a little video from a person where they&#8217;ve analyzed my website or they&#8217;ve got a specific message related to me, and that catches my attention.”</span></p>
<h3><b>Creating Personalized Content Hubs</b></h3>
<p><span style="font-weight: 400;">Championing the creation of personalized content hubs, Paul shared, “I think the more that you can deliver a message, whether it&#8217;s on the sales side or on the marketing side, that makes that recipient of that information think to themselves, ‘Wow, that was for me. That person spent some time sending me this email, delivering me this message on social media,’ whatever the case may be.” </span></p>
<p><span style="font-weight: 400;">He added, “And there&#8217;s so many tools out there today that can help us really hyper-personalize. And so one thing that I like to bring up is, these personalized content hubs. And I know a lot of businesses are taking advantage of those now, but even into 2023, if you can have a landing page on your website for each of your sales reps and have that be personalized, which you can do with marketing automation and tools like that to where when that visitor&#8230; The sales rep drops a link, ‘Hey, check out this content hub I&#8217;ve made that&#8217;s got all this great information to help you, Mr. Prospect.’ But when they land on it, through marketing automation and personalization, it can look like it&#8217;s a customized landing page, not just for the rep, but actually for the prospect.”</span></p>
<h3><b>Your SEO Initiatives</b></h3>
<p><span style="font-weight: 400;">With an eye toward shoring up SEO initiatives, Paul suggested, “If you did a good job in 2022 of making your website technically sound and loading fast, etc., in 2023 you really need to focus on establishing really awesome content that&#8217;s tied to your content pillars where you&#8217;re calling out your niche.”</span></p>
<p><span style="font-weight: 400;">Additionally, Paul said that B2B marketers need to think about when they’re building content for 2023, “We cannot write a blog or an article, or a webpage and hope that we&#8217;re going to rank well, because that&#8217;s a key phrase that&#8217;s important for us. We&#8217;ve got to write content that answers the query of the user. So Google&#8217;s really looking at, did that user click over to your website? Did they hit the back button and go to another page because they didn&#8217;t get their answer on your page? That&#8217;s going to have a big impact. So when you write content in 2023, make sure you&#8217;re answering the user intent. And then the last thing for SEO is, just make sure you&#8217;ve got multimedia on there. So for example, audio or video or stats, things like that, that are going to really help the user along the way.”</span></p>
<h3><b>Leadership Leading the Social Media Messaging</b></h3>
<p><span style="font-weight: 400;">A huge proponent of turning employees into ambassadors for your company on social media &#8211; speaking to their audiences directly &#8211; Paul suggested it start at the top. “I call it founder branding… Positioning the head of your company as the face of your company on social media, I think is going to be really helpful in 2023.” </span></p>
<p><span style="font-weight: 400;">Lastly for social media in 2023, Paul added, ”If you haven&#8217;t thought about advertising, you absolutely need to, but think about it as a way of getting your best content in front of your ideal customers.”</span></p>
<p><i><span style="font-weight: 400;">Is your business in need of a B2B solution that might include migrating from a legacy eCommerce platform? No worries, because the AdVic B2B Commerce team has the skills and expertise needed to get your branded storefront up and running quickly so you can drive new revenue. </span></i><a href="/contact-us/"><i><span style="font-weight: 400;">Contact us today</span></i></a><i><span style="font-weight: 400;">, we’re ready to chat!</span></i></p>
<p><b>Related Resources:</b></p>
<p><a href="/blog/podcast-b2b-marketing-tips-you-have-not-thought-of/"><span style="font-weight: 400;">B2B Marketing Tips You Have Not Thought Of</span></a><span style="font-weight: 400;"> (Podcast)</span></p>
<p><a href="/blog/b2b-marketing-tips-you-have-not-thought-of-part-1/"><span style="font-weight: 400;">B2B Marketing Tips You Have Not Thought Of &#8211; Part 1 (Blog)</span></a></p>
<p><a href="/blog/b2b-marketing-tips-you-have-not-thought-of-part-2/"><span style="font-weight: 400;">B2B Marketing Tips You Have Not Thought Of &#8211; Part 2 (Blog)</span></a></p>
<p><b>Subscribe to the AdVic Salesforce Blog on Feedly:</b></p>
<p><a title="Ad Victoriam Salesforce Blog" href="https://feedly.com/#subscription/feed/http://feeds.feedburner.com/advictoriamsolutionsblog" target="_blank" rel="noopener"><img decoding="async" style="border: 0;" src="https://s3.feedly.com/feedburner/feedly.png" alt="" /></a></p><p>The post <a href="https://www.advictoriamsolutions.com/blog/sales-marketing-seo-and-social-media-tips-for-b2b-marketers/">Sales &#038; Marketing, SEO and Social Media Tips for B2B Marketers</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
]]></content:encoded>
					
		
		
		
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		<title>B2B Marketing Tips You Have Not Thought Of – Part 2</title>
		<link>https://www.advictoriamsolutions.com/blog/b2b-marketing-tips-you-have-not-thought-of-part-2/</link>
		
		<dc:creator><![CDATA[Ad Victoriam Solutions]]></dc:creator>
		<pubDate>Tue, 17 Aug 2021 12:02:12 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Paul Slack]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vende Digital]]></category>
		<guid isPermaLink="false">https://www.advictoriamsolutions.com/?p=17519</guid>

					<description><![CDATA[<p>The job of Sales and Marketing is to work together towards common goals, helping their company grow and securing business. While their job functions differ, working together as one maximizes business profits and growth.&#160; Companies that unify Sales and Marketing hold the advantage of collaboration. Rather than functioning as separate entities, exchanging information and ideas [&#8230;]</p>
<p>The post <a href="https://www.advictoriamsolutions.com/blog/b2b-marketing-tips-you-have-not-thought-of-part-2/">B2B Marketing Tips You Have Not Thought Of – Part 2</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>


<p><span style="font-weight: 400;">The job of Sales and Marketing is to </span><a href="/blog/how-sales-marketing-can-create-a-winning-synergy/"><span style="font-weight: 400;">work together</span></a><span style="font-weight: 400;"> towards common goals, helping their company grow and securing business. While their job functions differ, working together as one maximizes business profits and growth.&nbsp;</span></p>
<p><span style="font-weight: 400;">Companies that unify Sales and Marketing hold the advantage of collaboration. Rather than functioning as separate entities, exchanging information and ideas between Sales and Marketing can improve results and create a seamless buying experience for prospective customers. The responsibility of creating content that generates qualified leads lies on the marketing team. From customer stories, case studies, and collateral, Marketing uses methods of promoting services to warm up leads. It is then up to Sales to follow up, build relationships, and close deals.</span></p>
<p><span style="font-weight: 400;">For Part 2 of our “B2B Marketing Tips You Have Not Thought Of” blog series (</span><a href="/blog/b2b-marketing-tips-you-have-not-thought-of-part-1/"><span style="font-weight: 400;">Read Part 1</span></a><span style="font-weight: 400;">), </span><a href="https://vendedigital.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Vende Digital</span></a><span style="font-weight: 400;"> Founder/CEO/B2B marketing guru, Paul Slack, who recently guested on </span><a href="/blog/podcast-b2b-marketing-tips-you-have-not-thought-of/"><span style="font-weight: 400;">AdVic’s “Salesforce Simplified” podcast</span></a><span style="font-weight: 400;">, offered a five-step guide of strategies that can unifying Sales and Marketing teams:&nbsp;</span></p>
<p><b>1. Importance of Sales and Marketing Alignment</b></p>
<p><span style="font-weight: 400;">“Sales and marketing have to work together as a system within an organization,&#8221; Paul states. “It&#8217;s not the sales department and the marketing department, it&#8217;s sales and marketing working together because at the end of the day, buyers don&#8217;t buy the best solutions. Wouldn&#8217;t it be awesome if they did and we had the best solution? But what they actually buy are the solutions that they understand the most from people that they like. And so when you think about that statement, that they buy the solutions that they understand from people that they like, sales and marketing plays a role in both of those.&nbsp;</span></p>
<p><span style="font-weight: 400;">“Marketing&#8217;s job is to make sure that there&#8217;s a solution out there that your solution is one that they understand.&nbsp;</span></p>
<p><span style="font-weight: 400;">“Sales’ job is to make sure that the solution they&#8217;re buying is from somebody that they like. That&#8217;s that human component.”</span></p>
<blockquote>
<p>Paul describes the content Marketing produces as &#8220;Chum in the water that attracts prospective customers, that then allows reps to go in for the sale.”</p>
</blockquote>
<p><b>2. Content Warm Up</b></p>
<p><span style="font-weight: 400;">Marketing uses methods, tactics and a variety of channels such as content marketing, social media marketing, SEO, email marketing and ads to target consumers. The content that Marketing produces is used as bait. Paul describes it as “chum in the water that attracts prospective customers, that then allows reps to go in for the sale.”</span></p>
<p><b>3. Cutting Through The Noise: Create Meaningful Content</b></p>
<p><span style="font-weight: 400;">Cutting through the noise is providing your prospects with impactful content. There is an abundance of content available that may not resonate, empower, or educate them, be the brand that does.&nbsp;</span></p>
<p><span style="font-weight: 400;">Paul provides us with questions and solutions to be successful in content creation:</span></p>
<p><span style="font-weight: 400;">“If you&#8217;ll take the time to really understand who your customer is and what are the problems that they&#8217;re trying to solve, and not only as a business, but what are they trying to solve as a human? And really began to talk about what we call kind of an aspirational identity. What is their business going to look like when they solve their problem with your solution? What are they going to look like? How are they going to be the hero of their organization? And you can create content around those things. Instead of speeds and feeds, instead of features and benefits, really talk about the customer where you can kind of begin having, engaging in the conversation that&#8217;s already going on in their head.”</span></p>
<p><b>4. Social Ads for Optimal Success</b></p>
<p><span style="font-weight: 400;">Paul advises, “Promoting your content [on social media] is just as important as creating it. Promoting content to your audience is a way to stand out. It provides their problem with solutions and allows them to make educated buying decisions.</span></p>
<p><b>5. Reps on Socials&nbsp;</b></p>
<p><span style="font-weight: 400;">Social media is a powerful tool for digital selling and marketing. </span><a href="https://www.linkedin.com/company/3761403/" target="_blank" rel="noopener"><span style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;"> in particular is notorious for networking, job hunting and connecting with previous colleagues and classmates, but is also beneficial for B2B selling.&nbsp;</span></p>
<p><span style="font-weight: 400;">Pauls says, “Sales reps on social media should present themselves as experts that solve problems, not candidates looking for the next big opportunity. Their profile should display expertise in their field.”</span></p>
<p><span style="font-weight: 400;">In addition, Paul suggests a ”3&#215;5 LinkedIn Marketing Plan” for sales reps:</span></p>
<ul>
<li><b>Reach Out to Five New Contacts: </b><span style="font-weight: 400;">Send connection requests to five new contacts.&nbsp;</span></li>
<li><strong>Comment on Five Posts</strong><span style="font-weight: 400;"><strong>:</strong> Engage with content on your newsfeed, especially from prospects.</span></li>
<li aria-level="1"><strong>Send Five Direct Messages a Day:</strong> <span style="font-weight: 400;">Use five direct messages to provide connections with useful information.</span></li>
</ul>
<p><span style="font-weight: 400;">“If you&#8217;re doing this in tandem or coordination with the marketing department,” Paul remarks, “again sales and marketing alignment, then you should have lots of great resources that you can DM (Direct Market) or the sales reps can DM to their audience.”</span></p>
<h4><strong>Download Your Free “Developing a Digital Marketing Plan” Template</strong></h4>
<p><span style="font-weight: 400;">[gravityform id=45 ajax=“true”]</span></p>
<p><b>Related Resources:</b></p>
<p><a href="/blog/b2b-marketing-tips-you-have-not-thought-of-part-1/"><span style="font-weight: 400;">B2B Marketing Tips You Have Not Thought Of &#8211; Part 1</span></a><span style="font-weight: 400;"> &#8211; Blog</span></p>
<p><a href="/blog/podcast-b2b-marketing-tips-you-have-not-thought-of/"><span style="font-weight: 400;">B2B Marketing Tips You Have Not Thought Of</span></a><span style="font-weight: 400;"> &#8211; Podcast</span></p>
<p><a href="/products/salesforce-commerce-cloud/"><span style="font-weight: 400;">Commerce Cloud &#8211; Unifying the Buying Experience Across all Channels</span></a></p>
<p><a href="/blog/what-is-b2b2c/">What is B2B2C?</a></p>
<p class="p1"><b>Subscribe to the AdVic Salesforce Blog on Feedly:</b></p>
<p><a title="Ad Victoriam Salesforce Blog" href="https://feedly.com/#subscription/feed/http://feeds.feedburner.com/advictoriamsolutionsblog" target="_blank" rel="noopener"><img decoding="async" style="border: 0;" src="https://s3.feedly.com/feedburner/feedly.png" alt=""></a></p><p>The post <a href="https://www.advictoriamsolutions.com/blog/b2b-marketing-tips-you-have-not-thought-of-part-2/">B2B Marketing Tips You Have Not Thought Of – Part 2</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
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		<title>B2B Marketing Tips You Have Not Thought Of &#8211; Part 1</title>
		<link>https://www.advictoriamsolutions.com/blog/b2b-marketing-tips-you-have-not-thought-of-part-1/</link>
		
		<dc:creator><![CDATA[Ad Victoriam Solutions]]></dc:creator>
		<pubDate>Tue, 27 Jul 2021 15:02:59 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[AdVic]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Paul Slack]]></category>
		<category><![CDATA[Salesforce Simplified]]></category>
		<category><![CDATA[Vende Digital]]></category>
		<guid isPermaLink="false">https://www.advictoriamsolutions.com/?p=17342</guid>

					<description><![CDATA[<p>When it comes to B2B marketing best practices, a digital marketing plan is key, because it’s a comprehensive blueprint that is designed to achieve company goals and objectives. A careful and perfect execution of one provides businesses with an edge over the competition, tells a story to consumers, and provides them with an abundance of [&#8230;]</p>
<p>The post <a href="https://www.advictoriamsolutions.com/blog/b2b-marketing-tips-you-have-not-thought-of-part-1/">B2B Marketing Tips You Have Not Thought Of &#8211; Part 1</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>


<p><span style="font-weight: 400;">When it comes to B2B marketing best practices, a digital marketing plan is key, because it’s a comprehensive blueprint that is designed to achieve company goals and objectives. A careful and perfect execution of one provides businesses with an edge over the competition, tells a story to consumers, and provides them with an abundance of information that allows them to make educated decisions. Including detailed research, a successful digital marketing plan maps out the target markets, distribution channels, and your business’ overall strategy.</span></p>
<p><span style="font-weight: 400;">In addition to planning, executing a solid digital marketing plan is another core fundamental part of business. And as the web becomes more and more intertwined in everything from shopping to research, digital marketing’s impact is apparent.&nbsp;</span></p>
<p><span style="font-weight: 400;">During a recent AdVic </span><a href="/blog/podcast-b2b-marketing-tips-you-have-not-thought-of/"><span style="font-weight: 400;">“Salesforce Simplified” podcast</span></a><span style="font-weight: 400;">, Paul Slack, </span><a href="https://vendedigital.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Vende Digital</span></a><span style="font-weight: 400;"> founder and CEO, offered some B2B marketing tips across the topics of marketing strategies, sales and marketing, SEO, and social media. Here are a few highlights from that conversation.</span></p>
<h3><b>Developing a Digital Marketing Plan in 2021 and Beyond</b></h3>
<p><span style="font-weight: 400;">“Before you do anything online, you really need to take a step back and just think about what does winning look like for your business,” Paul remarks. “Where are we trying to grow? Who&#8217;s our target audience? What is that ideal customer profile that we&#8217;re trying to reach? What are the problems that they&#8217;re trying to solve? Because at the end of the day really, we&#8217;re just going to use digital as a channel to help our buyer solve problems. Sometimes that means we&#8217;re going to help them solve problems with information. Sometimes we&#8217;re going to help them solve problems with our products and services. We need to understand those problems that they&#8217;re trying to solve.&nbsp;</span></p>
<p><span style="font-weight: 400;">“And then, also,” Paul adds, “what are the topics that they want to read about? Because when we think about digital marketing, it really is about consuming information to help a buyer make an informed purchase decision.”&nbsp;</span></p>
<h3><span style="color: #0000ff;">Download Your Free &#8220;Developing a Digital Marketing Plan&#8221; Template</span></h3>
<p><span style="font-weight: 400;">[gravityform id=45 ajax=&#8221;true&#8221;]</span></p>
<h3><b>Generating Leads Tips</b></h3>
<p><span style="font-weight: 400;">Paul’s roadmap for marketers for </span><a href="/blog/4-ways-salesforce-crm-improves-lead-conversions/"><span style="font-weight: 400;">generating leads</span></a><span style="font-weight: 400;"> includes these tips:</span></p>
<p><b>Planning:</b><span style="font-weight: 400;"> Planning allows you to spread brand awareness through a solid content strategy.</span></p>
<p><b>Balance: </b><span style="font-weight: 400;">Produce content that creates awareness and make micro commitment and caters to leads throughout the sales funnel. While bottom of the funnel, sales qualified leads are important, you will fail creating content that only caters to them.</span></p>
<p><b>Fair Exchange:</b><span style="font-weight: 400;"> Produce a quarterly, gated downloadable where visitors exchange their information for information produced by you. Using the download as a lead magnet, content should serve as a solution to a problem your visitor is facing.</span></p>
<p><b>Nurture: </b><span style="font-weight: 400;">Use your </span><a href="/blog/how-to-convince-your-stakeholders-its-time-to-get-a-crm/"><span style="font-weight: 400;">CRM</span></a><span style="font-weight: 400;"> and your marketing automation platforms to really stay top of mind and nurture those relationships with email marketing over time.</span></p>
<p><b>Sales Funnel:</b><span style="font-weight: 400;"> Paul says, “Really focus on top, middle and bottom,” of the sales funnel. He adds, “Top is really content and promoting that content, middle is having a gated lead magnet and a new one every quarter and then using email marketing and digital selling and other things as a way to warm them up so that they raise their hand and say, ‘I&#8217;m ready to talk to sales.’ That&#8217;s a great way to generate leads online today.”</span></p>
<p><b>Website Conversions: “</b><span style="font-weight: 400;">Do away with lengthy jargon and copy; give your audience what they need, where they need it, and allow them to be the hero.”</span></p>
<p><span style="font-weight: 400;">Paul’s biggest piece of advice regarding web conversions? Your web pages should answer these three basic questions:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What do you do?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How does it benefit me?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How do I take the next step?</span></li>
</ol>
<p><i><span style="font-weight: 400;">OK, so you have a digital marketing plan ready to go that includes the elements discussed above, but you also know that you need to complement that plan with a B2B solution that includes migrating from a legacy eCommerce solution. No worries, because the AdVic </span></i><a href="/products/salesforce-commerce-cloud/"><i><span style="font-weight: 400;">B2B Commerce team</span></i></a><i><span style="font-weight: 400;"> has the skills and expertise needed to get your branded storefront up and running quickly so you can drive new revenue. <a href="/contact/">Contact us today,</a> we’re ready to talk!</span></i></p>
<p><strong>Related Resources:</strong><br><a href="/blog/b2b-marketing-tips-you-have-not-thought-of-part-2/">B2B Marketing Tips You Have Not Thought Of &#8211; Part 2 &#8211; Blog</a><br><a href="/blog/podcast-b2b-marketing-tips-you-have-not-thought-of/">B2B Marketing Tips You Have Not Thought Of &#8211; Podcast</a><br><a href="/blog/what-is-b2b2c/">What is B2B2C?</a></p>
<p class="p1"><b>Subscribe to the AdVic Salesforce Blog on Feedly:</b></p>
<p><a title="Ad Victoriam Salesforce Blog" href="https://feedly.com/#subscription/feed/http://feeds.feedburner.com/advictoriamsolutionsblog" target="_blank" rel="noopener"><img decoding="async" style="border: 0;" src="https://s3.feedly.com/feedburner/feedly.png" alt=""></a></p><p>The post <a href="https://www.advictoriamsolutions.com/blog/b2b-marketing-tips-you-have-not-thought-of-part-1/">B2B Marketing Tips You Have Not Thought Of &#8211; Part 1</a> appeared first on <a href="https://www.advictoriamsolutions.com">Ad Victoriam Solutions</a>.</p>
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