The countdown is on! In less than two weeks, Ad Victoriam will attend the Global B Corp Summit in beautiful Amsterdam! Our consulting team has spent many hours walking trade show floors, but this B Corp conference will be a different experience.
B Corporations focus on purpose rather than profit, so the B Corp Summit is an opportunity for certified B Corps around the world to share ideas and best practices on inclusivity, sustainability, and how to truly be a force for good. We’re enthusiastic about learning from these industry leaders and bringing their lessons back home with us, to both strengthen our footprint and to encourage others to join the movement.
As we look ahead to next month, here are four things we are eager to experience at the B Corp Summit and share with you:
- Improving our Impact. This is our first year as a B Corp and we’re thrilled to meet the other companies that are committed to this movement. These companies have years of experience using business as a force for good and can enlighten us on ways to do even more.
- Strengthening Employee Involvement. One of the breakout sessions will focus on stakeholder alignment and individual employee contributions to company values and missions. As you probably know, one of the biggest hurdles to corporate social responsibility initiatives is educating your employees on how and why they should get involved.
- Branding with the Best. Since our accreditation, we have worked on how to best align our brand with our B Corp mission. The summit will offer two sessions led by international marketing agencies focused on branding corporate social responsibility.
- Getting Plugged into the B Corp Community. When we talk to other B Corps about improving our impact and strengthening our commitment to all stakeholders, the most frequent advice is to start attending events like the B Corp Summit. What better place to start than scenic Amsterdam?
Follow our Trip
We’ll be posting the lessons we learn to share with our followers on social media, so be sure to follow us on LinkedIn, Twitter, or Facebook and don’t miss a minute of the B Corp Summit! And if you’re curious about why we became a B Corp or about the B Corp process, please reach out and connect. We’re happy to answer any questions you may have. Maybe next year you can join us at the B Corp Summit!
About B Corp
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, Ad Victoriam Solutions, along with the more than 2,200 other B Corps around the globe, is working toward one unifying goal — to redefine success in business.